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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

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Find Your Brand's Content Marketing Groove

Twist Image

This is why content marketing will continue to struggle for brands. When I first started publishing about this intersection (2003-ish), I thought I was one of a very small and nerdy group. Now, a list of the top 20 marketing podcasts can come out, and Six Pixels of Separation won't even make the cut. content marketing.

Brands 80
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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87
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Eight steps to thriving on information overload

Buzz Marketing for Technology

Captcha: Type the characters you see in the picture above. in the Future of Media Prediction Markets! What marketing executives think about your privacy. December 2003 (1). November 2003 (2). October 2003 (1). July 2003 (1). June 2003 (1). May 2003 (2). April 2003 (2).

Web 2.0 244
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What's Your Government 2.0 Personality Type?

Social Media Strategery

Personality Type? Because of this, you’ve become an adversary to the Risk-takers , Innovators , and Rockstars , but you could offer real value in a Devil’s Advocate-type of role. The following personality types were suggested by some of the Rockstars, Innovators, Edgeriders, etc. Government 2.0 Which ones?

Gov 2.0 94
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Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). These types of individuals add immense value to networks. Numbers and marketing are always going to be inseparable. In network theory, certain people (nodes) are more influential than others.

Strategy 150
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Join us for a Webinar “Social Media Marketing for Franchisees.

Saying It Social

With a degree in Marketing AK prides herself in finding ways to utilize her knowledge in conjunction with the ever expanding mix and advantages of online tools to increase a brand’s exposure while establishing trust and cultivating meaningful business-consumer relationships. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/211779617