The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)


The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. 80% of survey respondents state they monitor for brand mentions in real-time, near-time or a few times a week.

The Challenge of Online Selling for CPGs


From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG online retailers have to deal with well established incumbent juggernauts:, and

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Trending Sources

The E-commerce Tipping Point

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Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. online retailer. retail.

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Tracking, Personalization And Screams Of Privacy

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According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says. internet retailer.

Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. The agency surveyed 1,874 U.S. In short, retailers want to capture this new, connected and highly untethered consumer.

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Survey results: The top Twitter tools and apps « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Survey results: The top Twitter tools and apps 06/10/2010 tags: Twitter tools and apps by Gemma Went This is the second in the series of results that came out of my tools and apps survey a few weeks ago.

Survey: Blogging within the architecture, design and construction.

Gemma Went

Some of the results were presented by Gemma Went at the Emap Construction Marketing Pre-Conference Training Day in February 2010, but we did promise we’d publish the full results of the survey.

Five questions your marketing team should be asking about location-based technology

Visually SM

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Retail/mail order (including online retail: 40%.

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The Next Great Marketing Disruption

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I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " Is the next big disruption in marketing, retail and technology the sales receipt? national retail federation. nrf retail industry awards luncheon. retail. retail disruption.

The Power Of Direct Relationships

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On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. online survey.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms.

F-Commerce - Rise Of The Facebook Consumer

Twist Image

Gift cards are big business these days and many retailers are getting in on the action. Soon after that, an Ad Age / Ipsos Observer survey of digital media habits reported that 75 per cent of Facebook users have "liked" a brand as well. The challenge was in figuring out the analytics to link those social acts back to a sale in order to create a semblance of proper retail attribution. retail. retail attribution. What the Facebook?

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Social Commerce IQ 2012 [Report]


Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey. A survey among 1,819 U.S.

No Turkey For You

Geoff Livingston

Many retailers are opening tomorrow to give stuffed families the opportunity to walk off their tryptophan induced comas in the store aisles. Some retailers are receiving negative backlash for opening on Thanksgiving. But most turkey-blind retailers will be rewarded.

4 Quotes That Show Facebook’s New Touchy-Feely Intentions

Convince & Convert

Most online retailers talk only about themselves on Facebook. In fact, as the infographic below suggests, two-thirds of online retailers on Facebook are almost purely promotional. facebook argyle social E-commerce facebook Timeline Jolie O'Dell online retailers Venture Beat

Survey: Third of Companies Use Social Media to Promote Their Business

Bill Hartzer

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. Survey Methodology.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit.

Savvy Shoppers Use Cell Phones to Make Buying Decisions


The study also showed that as many as 6 out of 10 shoppers that were surveyed used their phone while in a store. Everywhere you go, people you see are glued to their cell phones. It’s undeniable. As a society, we seem to be feeling the need to be more and more connected every day.

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Association Social Media: Kelli Windsor, Food Marketing Institute


I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey.

The End Of The Dial Tone

Twist Image

You have your social media fully integrated into your website, which matches up to the retail experience and beyond. When a consumer is in the parking lot of a retailer, looking to find out what time the store opens at, or what''s on sale on their iPhone or Android device, and they''re suddenly faced with an non-responsive experience, that''s the failure of omnichannel. Meanwhile, a survey this week says that 47 percent of U.S. retail. retail experience.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. For example, ask new customers to register online in return for alerts, complete surveys or enter competitions which require certain contact details.

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Hot Association and Nonprofit Social Media Jobs This Week – April 5


Marketing Specialist , Marine Retailers Association – The Marine Retailers Association is seeking a dynamic, motivated marketing specialist who can be a leader for our highly energetic team’s marketing efforts.

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Are you surprised that social media websites ranked so low among the industries surveyed? Specialty Retail Stores 79. Internet Retail 78.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors).

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Send them a survey asking for feedback and input. Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time.

Top 5 Facebook Trends & How to Implement Them

Sprout Social

According to a 2016 Content Marketing Institute survey of content marketers, 61% used promoted posts as a paid advertising method, up 14 percentage points from the previous year. Do you only sell online or do you keep retail hours ?

5 Ways You Can Use Social Listening Data for Better Marketing

Simply Measured

Deloitte’s 2017 Digital Democracy Survey studies how technology is changing consumer behavior and attitude, impacting businesses. The survey found that social media recommendations matter.

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The (Forgotten) Power of Email


Online retailers and software developers usually have a list of emails readily available for them. An eMarketer survey in January 2011 revealed that out of US broadband users who opt in with brands, 53% join an email list and 31% become a fan on social network site.

6 Social Media Trends That Will Take Over 2017

Sprout Social

According to a KPMG survey, 92% of C-level executives already use data and analytics for marketing insights. Throughout the year, expect retailers to find faster ways to make sales and limit purchasing decisions.

Create a World-Class Online Community for Your Business

The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted. HOW TO: Create a World-Class Online Community for Your Business – How Social Data Mobile Tech Can Improve the Retail Experience – 5 Creative [.]

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Not a shock: retailers and restaurants are the most engaging industries on Twtitter.

510 – Customer Feedback and Social Media

Engaging Brand

The 2014 Parcel Deliveries Usage and Attitude Survey highlighted the need for marketers to start using social media in the customer service context.

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers. Business and customer data has existed for ages.

5 Ways to Master Your Local Search Ranking

Convince & Convert

Did you know that 82% of local searchers will follow up by either calling the retailer, visiting the store, or making a purchase? In fact, this survey from Moz found that the top three negative ranking factors are: Incorrect business category.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)


Surveys show that 84% of consumers said they were more likely to visit a retailer who offers a loyalty program – get creative and focus on building loyalty. This last 2-3 years saw businesses flocking to social media in droves.

The 6 Ways Digital Marketers Can Help Customers

Simply Measured

As Jeff Bezos points out, errors you commit online will echo through the web much further than in the case of traditional retail. You can use the following methods to gather data and make your clients feel valuable: Surveys. 2560 1340 “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.”. Jeff Bezos (Founder and CEO of Amazon).

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Facebook connect – This is a suite of customizable applications for polls, surveys, contact forms and a promotion builder for building applications such as contests on Facebook.

Groupon: More Effective Than LivingSocial

Small Business Mavericks

Here are the story’s highlights: Groupon is the most popular daily deals site with 51% of survey respondents saying they use the site (to LivingSocial’s 24%). If you own a retail business, Groupon is a great place to go for making your daily deals. If you’re a big daily deals type of person, then you might find a new study showing Groupon the real leader in daily deals by more than 2 to 1.

The Social Influence Surge—Are You Prepared?

Harp Interactive

Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users. The New Rules of Social Engagement.

Which are the top tools and apps: The results « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Which are the top tools and apps: The results 27/09/2010 by Gemma Went A couple of weeks ago I started a survey to find out which business tools and apps you guys can’t live without.