Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 164

Products Instagram Brands How To 164

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. New product drops, exclusive merch, ultra-rare art, and retail deals. Adidas: Add Real-World Experiences.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Your customers might hold back on a survey that’s going directly to you, but on social media, they’re posting their thoughts as they come.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. London-based retailer River Island uses Tags to make this reporting process easier. However, quantifying their success is difficult.

Strategy 123

Strategy Brands UGC Marketing 123

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible. “Half of the value people get from Dance Church is in the class.

Small Business 91

Small Business Marketing Retail Education 91

Hootsuite

FEBRUARY 4, 2020

According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). According to the Pew Research report, more US women than US men are using Instagram : 43% of female respondents use Instagram, and just 31% of men surveyed do.

Instagram 145

Instagram Social Media Marketing Survey 145

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Harp Interactive

MARCH 16, 2011

Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

MARCH 16, 2021

The National Retail Federatio n forecasts the highest growth in retail spending in 17 years in the coming months as more people are vaccinated and the economy reopens. Businesses should continue to keep a pulse on how their customers and local communities feel about the spring break festivities that are underway. EVERYTHING.

Questions 116

Questions Travel Brands Retail 116

Sprout Social

JANUARY 9, 2024

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users.

Social Media 125

Social Media Sentiment Data Team 125

Hootsuite

MARCH 2, 2023

50% of people surveyed say they’re more interested in a brand after seeing it on Instagram. Build a community Building a community of loyal customers is not an easy task. It requires two-way communication, which means you have to talk with your followers from time to time! Deliver 5-star customer experiences — at scale.

Social Media 131

Social Media How To Discount FAQ 131

Convince & Convert

DECEMBER 27, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. A brief survey of the Brimfield PD Facebook page shows a handful of tactics that social media pros would not consider “ best practices.”

Survey 167

Survey Social Media Retail Communities 167

Later

JUNE 19, 2020

Based on a survey of 86,000 owners, managers, and workers in companies across the US with fewer than 500 employees, the report paints a clear picture of the challenges that small businesses are facing. . According to Facebook’s survey, 31% of small and medium-sized businesses have shut down in the last three months.

Small Business 77

Small Business How To Survey Report 77

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. More about this blog here.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. After years of lackluster appeals to underrepresented communities, audiences are tired of generic celebration posts. Their list includes manufacturers, retailers, suppliers and distributors.

Social Media 118

Social Media Team Groups Groups 118

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 228

Examples Communities Brands Forums 228

Bill Hartzer

FEBRUARY 9, 2010

Offerpal Tasks are accessible as a tab within the Offerpal I-Frame, next to several other options for earning virtual currency, such as completing targeted advertising offers, filling out online surveys and shopping at brand name retailers. — Transcribing (like transcribing a video). — Proofreading internet content.

Virtual World 103

Virtual World Survey Retail Technorati 103

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. They’re social. Give people someone real to talk to.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow.

B2B 136

B2B Brands Marketing How To 136

Convince & Convert

JANUARY 17, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Click the play button to listen here: [link].

Questions 137

Questions Aggregator Banking Hosting 137

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

FEBRUARY 29, 2024

Understand the voice of the employee AI analyzes employee feedback from various sources, such as surveys, performance reviews and social media. Identifying physical anomalies AI algorithms are also adept at detecting unusual patterns, significantly contributing to sectors like retail, banking and public safety.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. Sending customers receipts via SMS not only helps the environment by reducing paper wastage, but also allows you to attach details on competitions, cross selling promotions or surveys for example.

SMS 187

SMS Strategy Marketing Discount 187

Convince & Convert

JANUARY 24, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Weight Watchers site features a Community section with message boards for support, etc. Listen Now. Click the play button to listen here: [link].

Brands 131

Brands Message Boards Training Exercises 131

Pixlee

MARCH 24, 2021

HYLETE shares a community post from an Instagram user participating in a TikTok-inspired flexibility challenge while rocking HYLETE apparel. Brand ambassadors will all have their own circles and communities of people who might be interested in hearing about your products or services. Growing Brand Communities with Ambassadors.

Brands 56

Brands Marketing Apparel Influencer 56

Waxing UnLyrical

MAY 2, 2011

Most busy entrepreneurs are prone to asking, “Are my community building efforts on Facebook driving sales?” They might also ask slightly less obvious questions like, “Have I met new suppliers who reduce my costs, via this Facebook community I am building?”. That’s a pretty good, if obvious, question. Also reasonable.

Training 156

Training ROI Eventful Cost 156

Sprout Social

MAY 5, 2020

According to the 2020 Sprout Social Index ™ , the top priority for social media practitioners is increasing brand awareness, a ranking that matches findings from our 2019 survey. This disconnect points to an opportunity for social practitioners to better communicate and align with their bosses.

Skills 133

Skills Class Data Team 133

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Convince & Convert

JANUARY 10, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

Curation 131

Curation Content Vimeo Yahoo 131

Pixlee

FEBRUARY 1, 2019

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals.

Discount 41

Discount UGC How To Apparel 41

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. How to master social media for retail and win more customers. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process.

Twitter 106

Twitter Tourism Travel Education 106

Later

AUGUST 26, 2020

While IRL shopping experiences were put on hold amid lockdown and social distancing, social media quickly became a valuable revenue stream for retailers, brands, and small businesses worldwide. In fact, a survey by Engine found that people were spending on average 10-30% more online when social distancing first began in early March.

Instagram 75

Instagram Small Business Feed Feedly 75