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The complete guide to create your employee advocacy content strategy

Sprout Social

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Include blog posts or videos from the point of view of your employees. Share blog articles, videos, social posts and other content created by your C-suite or leadership team.

Strategy 132
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

It has access to over 150 million sources, including blogs, forums, videos, news, reviews, and social networks. It lets you save articles for later by slipping them into your “pocket” (a digital repository). Source: Talkwalker Key features: Hootsuite integration makes it easy to use within your dashboard. Social listening.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. What do your consumers want from you – coupons, product updates, cutting-edge video, exclusive deals or contests?

Brands 275
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How Flickr and Google Help Us Remember

Ari Herzog

The Smithsonian Institution, the New York Public Library, the National Library of Ireland, the NYC Center for Jewish History, and the Stockholm Transport Museum are among worldwide cultural institutions that make up The Commons — a repository of photographs enabling anyone to visit and learn the culture of who we are.

Flickr 159
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Unlocking the Power of Content Marketing With Operational Excellence

Koka Sexton

Creating a content library: A content library is a centralized repository for all content assets. It should include templates, images, videos, and other resources that can be used to create content. This will help ensure that content is accurate and meets the company’s standards.

Content 52
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Facebook Revamps Their Offers Section and Instagram Stories Gains Traction | Social You Should Know

Ignite Social Media

Facebook recently launched a new offers section, YouTube is rolling out some new non-video features and Instagram Stories is Snapchat’s new rival, all in this week’s Social You Should Know. All the coupons they choose to “clip” will be added to a central repository that reminds them which coupons they have and when they expire.

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25 Questions I Ask About B2B Content Marketing

Convince & Convert

How are you creating more video, and optimizing it to be found? Are you using platforms like Captora to accelerate and extend your search-friendly content repository? Are you maximizing the creation of real-time content (including photos and short videos) at events you host or attend? What is your Slideshare strategy?

B2B 157