Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

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B2B Marketing Construction Committee 136

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 109

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 131

Social Media Privacy Marketing Policies 131

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Marketing efforts are being automated, increasing the volume of messages and content being pushed out.

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Survey Industry Newsletter Press Release 185

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment. You will bring new life to your marketing campaigns in the process.

Tips 119

Tips Marketing Press Release Influencer 119

Sprout Social

MARCH 9, 2023

There are two main aspects of internal communication: employee engagement and internal marketing. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Techniques such as regular email updates, company-wide newsletters and bulletin boards can be effective.

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Skills Template Templates Travel 112

Convince & Convert

MAY 18, 2016

Win/loss is an incredibly useful tool for gaining insight into the consumer mindset as they move through their journey , which means that these interviews can be equally powerful for helping marketers improve their efforts. So what are the key questions all good marketing win/loss analyses have in common? The Buyer’s Process.

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Tools Strategy Marketing Analysis 107

Ignite Social Media

FEBRUARY 25, 2021

While that’s a nice sentiment, it also means that we’ve had to fire more than one client for whom we didn’t believe success was achievable. Continue to keep up with Ignite Social Media as well as news and trends in the social media marketing space by subscribing to our newsletter, Social You Should Know, below.

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Committee Exercises Team Sentiment 155

Keyhole.co

MAY 16, 2023

Say you own a line of beauty products; you can use media monitoring tools to find other beauty bloggers with a similar audience and reach out to them for influencer marketing campaigns. Market research Media monitoring is a great source for insights into target audiences and industry trends.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

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Examples Template Templates How To 103

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Couple your email newsletter content with additional website content on a blog for improved commenting. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

Buffer Social

MAY 25, 2023

But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter. 💡 To keep up with Josh, check out his website , LinkedIn , Twitter , podcasts ( 1 & 2 ), and subscribe to his newsletter. It's not my instinctive self-definition.”

Social Media 83

Social Media Content Newsletter How To 83

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. All that information will help you craft more targeted Twitter marketing campaigns and make more informed marketing decisions. Don’t count Twitter out.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sherrilynne Starkie

AUGUST 13, 2012

For example, it takes a human to make the judgement about the overall sentiment of the data. Click here to start to receive my newsletter. For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words.

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Analysis Wikipedia Social Capital Sentiment 335

Ignite Social Media

NOVEMBER 19, 2018

Metrics for Measuring a Social Media Marketing Strategy Designed to Drive Awareness: Total Impressions – The basic default. Metrics for Measuring a Social Media Marketing Strategy Designed to Drive Leads: Number of Leads – This goes without saying right? Or is your marketing net capturing new fish for your funnel?

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Metrics Social Media Sentiment Loyalty 154

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Advocacy expands your candidate pool and generates positive social sentiment and buzz that increases your application volume.

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Buy Curation Statistics Survey 93

Buffer Social

OCTOBER 6, 2022

For example, initially, I wasn't working with sponsors or doing any revenue-generation with my newsletter. But I would say that since deciding to focus on growing the newsletter, I've become much more intentional about my social channels than before. How do you balance all of those things?

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Newsletter Research LinkedIn Buy 65

Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. Use a social media listening tool to keep your finger on the pulse of employee and customer sentiment. Work closely with other teams, such as HR, IT, and marketing. For more Digital PR Tips subscribe to our newsletter.

Team 52

Team Skills Sentiment Reputation 52

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Create web pages, email newsletters, chatbots on websites and more with ChatGPT. Are you prepared for this transformational shift?

API 52

API Case Study Training Conference 52

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment. You will bring new life to your marketing campaigns in the process.

Tips 60

Tips Marketing Press Release Influencer 60

Convince & Convert

JUNE 20, 2017

We marketers fall into this trap an awful lot. Volume and sentiment from Simply Measured Listening. This is another common mistake for marketers: We commit to a campaign, regard it as a success or failure, and then move on too quickly to learn and document valuable lessons that can help us do better in the future.

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Campaign Social Media Sentiment Class 163

Sprout Social

APRIL 26, 2021

Having an online review management strategy is another essential part of the larger digital marketing toolkit. For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. Why are Yelp reviews so important? Let’s start first with what you can’t do.

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Review How To Guidelines Badge 127

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. With this knowledge, go out into the world and see if your market shares the same or different sentiments.

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Campaign Brands Communities Industry 112

Sprout Social

MARCH 30, 2023

At Sprout, we have a foundation of proprietary machine learning that users benefit from, through features like Optimal Send Times, sentiment analysis and explicit content filtering. Subscribe to our weekly newsletter to stay up to date with Sprout’s latest features, product updates and company news.

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Software Training Energy Team 119

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Know Who Is Receiving More Positive (and Negative) Sentiment. Sign up for the Convince & Convert ON email newsletter. Be Intentional About Choosing Your Competitors.

Compete 160

Compete Analytics Analysis Sentiment 160

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128

Brands ROI UGC Authentication 128

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. A content marketing funnel, of course, is only as good as its ingredients. — Fluent ??

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Content Metrics UGC Conversation 143

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. The software will flag insights from news sites, blogs, newsletters, etc. With a user base of over 4.59

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Tools Social Media Curata Price 52

Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo.

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Content Meeting Process Sentiment 144

Convince & Convert

MAY 23, 2014

The Marketing department manages the Facebook page.) So while Chad’s team looks at volume, they also look at sentiment and, perhaps most important, velocity: Does everyone react to an announcement within 20 minutes, and then mentions die down? Or does this particular announcement have a longer tail? Tiger Woods.

Company 140

Company Social Media Sentiment Journal 140

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

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Influencer Brands Marketing Authentication 60

Convince & Convert

AUGUST 31, 2015

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. Leveraging Twitter to Predict Market Movements. (highlight to tweet). And that’s precisely where social media comes in. The Hunger Games grossed $152.5

Social Media 60

Social Media Sentiment Price Diagrams 60

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

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Tools Sentiment Marketing Reputation 94

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Know Who Is Receiving More Positive (and Negative) Sentiment. Sign up for the Convince & Convert ON email newsletter. Be Intentional About Choosing Your Competitors.

Compete 109

Compete Analytics Consultant Analysis 109

Convince & Convert

JULY 30, 2015

Keeping track of the online community’s reaction to the big finale was essential for FIFA to gauge sentiment and reactions to the event. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale. Get more content like this, plus the very BEST marketing education, totally free. Game vs. Tournament-Related Hashtags.

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Hashtag Analytics Campaign Social Media 60