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Content Marketing In The Social Age

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Digital Insight Social Media Marketing Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media.

ebay X.Commerce & If Indian eCommerce has Missed the Bus?

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Mobile Marketing! ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world.

Trending Sources

State of Social Media for Ecommerce Players in India

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Social Media Marketing Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here.

How Volvo is leveraging Pinterest for success?

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Digital Marketing Social Media MarketingVolvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that with a very apt model to start with: The S60T5 Needless to say this model of Volvo focuses on its impeccable design, technology and lowest entry price point attributes and targets young internet savvy professionals.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Online Classifieds in India & The Bottom of Pyramid

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Social Media Marketing and RoI 2 Million ONLINE Leads Market for BFSI Sector in India! At first we thought it was a joke! A buffalo listed on our classifieds portal- tradusAds.in. We decided to do a telephonic check. Each ad on tradusads.in

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Word of Mouth? Viral? Social ? What’s the difference?

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While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing.

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3 guidelines to empower your local marketing

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I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight

Why Marketplace Model Is #Fail For Ecommerce?

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Digital Insight Digital Marketing Internet was conceived with a promise and hope that it will cut the intermediaries.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

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Social Media Marketing It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook.

How an internet start-up is marketing itself to the media!

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TheWhizTimes, a unique platforms for kids and families, initiated a very innovative PR campaign this week. Before we talk about that, here is a brief about thewhiztimes.com TheWhizTimes.com, started by an ex-Nokia Head of earned Media and a social and online media veteran-Shalabh Pandey in Singapore, plugs a very relevant gap in today’s society and. Digital Discover News

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Is TV Advertising Really Helping OLX or Quikr?

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Digital Insight Digital Marketing The major challenge of a classifieds platforms in India today is to get listings or sellers. That’s why all the ads by a classifieds portal talk about posting a listing or ask you to sell something.

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Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement

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Social Media Marketing Many of you would have read about how an employee of AOL was fired about 6 months back because he was clicking a photograph during a meeting. He was fired in front of other co-workers and about 1000 others connected via a conference call. The email and the audio clip of the conference call was.

Social Media -Outsource or Not?

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Digital Feature Digital Focus Social Media Marketing outsource Social MediaSocial Media Outsource. As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

2 common-sense mistakes of the TV spending internet CMO!

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Digital Insight Digital MarketingNot creating a specific and customized landing page for TV Viewers- The excuse of an internet company squandering VC money on TV is- ‘we are expanding reach’. I think that’s half-truth. This implies that TV does expand reach, but reaches out to many people who are not completely ready for the internet experience and.

Online Classifieds-Is It A Winner Takes All Market?

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many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It’s easy to describe a market as ‘Winner Takes All’ It’s easy because it gives one an easy way out of many questions. When the market is ‘winner takes all’- then you only have one option and that is to grow largest in the quickest possible time-leveraging network effect to the fullest.

Why You Should Sack Your Social Media Agency Now?

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How to Boost Reach, Attendance and Engagement for Your Next Event?

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Digital Learning Social Media Marketing Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers.

4 Social Media Lessons from Sachin Tendulkar

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Digital Insight Digital Learning Social Media Marketing Here’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! 4 social media lessons from sachin tendulkar!

The Promise of Internet!

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2 Million ONLINE Leads Market for BFSI Sector in India! Internet was conceptualized with a dream. The dream of equalizing everyone and democratizing all content. A student could drink the potion called ‘Internet’ and serve at the same platform as an MNC, perhaps better!

3 Hidden KPIs for the New Age CMO!

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As a Chief Marketing Officer (CMO); your team is investing in various channels like TV and radio. Digital Marketing3 Hidden Brand KPIs for the New Age CMO! You can perhaps see an increase in overall traffic and pageviews! But: Are you happy with just the increasing trends of traffic (all sources)? Is that enough? What are.

Social Authority Marketing- Getting deeper into Social Media!

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2 Million ONLINE Leads Market for BFSI Sector in India!

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Are they making a fool of you- the digital & social media trainers?

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Broken Leg & Car-Volkswagen & Bharti Axa Atyaachaar- Best Practices In Marketing & Customer Support?

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Brands are all about trust. More so in India and save HLL & P&G most MNC brands in India are in serious need of building some serious trust assets. MNC car manufacturers like Volkswagen have a very low adoption share in India, there sales are peanuts compared to Maruti and maybe Hyundai. People who are. Digital Insight Digital Learning

Veggy Food is Healthy Food

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Please visit this excellent vegetarian recipe Related Posts: Content Marketing In The Social Age 5 Brand-New Ways To Increase LinkedIN Showcase Page Followers How Restaurants & Pubs Should Use Social Media 9 Top ‘Jugaads’ on Pinterest!

MARS MISSION- WEBINAR- Participate Now

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Digital Insight Digital Marketing Related Posts: Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski 4 Social Media Lessons from Sachin Tendulkar How to Boost Reach, Attendance and Engagement for Your Next Event? How a Start-up is Boosting the Indian Economy in a Small Way!

dealsnprice

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How an internet start-up is marketing itself to the media! video posts Related Posts: The Amazing Hi-Tech Toilets & Bill Gates Connection! 6 Tips for Selling Online Video Ads! The Ultimate Online Social Experience! World’s 1st NRI Video Talent Hunt! Digital Insight Infographics

17 Irresistible Small Office Concepts on Pinterest

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Technology Marketing in Digital Age! Friends, here are 17 small office and workspace concepts that will inspire you to create one for yourself. So, click here and immerse yourself in the irresistible inspiration of being yourself. Related Posts: 9 Top ‘Jugaads’ on Pinterest!

Birth of the Chief Marketing Technology Officer

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Marketing used to have a tough time negotiating with IT on whys, Digital Insight Digital MarketingNot long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form!

Close Looping Your Social Media Marketing Campaign!

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While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. Tags: Digital Feature Digital Marketing Social Media Marketing

How dotConverse Helped a Brewupub Regain it’s Reputation

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Social Media Marketing You all would have heard about the Lemp incident. It was a turning point for social media and service industry in India. A well known brewery&pub received a massive public back-lash owing to a guest’s blog write about the alleged poor experience at the property. This blog post became viral and users started writing negative.

Social Media Marketing- Short Term or for Ever?

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As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. We can have very clear long term social media marketing objectives, and we can have multiple programs running parallelly or consecutively, each with a start and end point.

Where is Linkedin Going Wrong?

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As of now, it looks very mundane, half-hearted, un-innovative approach by linkedin to crack job-seekers market! (I Mobile Marketing! 5 Myths about Online Social Marketing! Tags: Digital Feature Social Media Marketing bixee linkedin monster naukri online job search

The New CMO!

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Digital Insight Digital MarketingForrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs : 1. Beef up digital & technical understanding: The survey showed that digital & technical skills are second most important skills to acquire on the CMOs agenda. This is especially critical for various startups where the.

How Social Media is changing brand communication paradigm

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Social Media Marketing & New Age Communication. Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management Social Media Marketing- Short Term or for Ever? Tags: Digital Feature marketing communication social media marketig

GAP (Google Advertising Professional) Certification! Useless or Useful?

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As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise. Marketing/Business Heads need a dashboard to track and review performance.

Group Buying! Game Changer or Not?

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Related Posts: Technology Marketing in Digital Age! Social Authority Marketing- Getting deeper into Social Media! So how do you buy your t-shirts, or shoes? Well, you saw someone wearing a nice converse shoe, and you end up asking him -where did he get one from.