Buzz Marketing for Technology

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.

B2B 198

The Return of the “Marketing Mix”

Buzz Marketing for Technology

Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. This alienation – or departure from sanity in Marketing- stems from the over-indexing on Data and Measurement.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Brucculeri explained some of the background of how chatbots came to be, as well as their usefulness as a marketing tool. Here, you can really do one-to-one marketing at scale.”

The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. You can’t have a high performing team with spotty skills especially in the area of digital marketing.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Interview with Tom Taylor of Blueprint Technologies

Buzz Marketing for Technology

Marketing Darwinism met up with Tom Taylor, Managing Director of Blueprint Technologies on his recent trip to NYC. We’ve been very agile in addressing market and customer needs – we move quickly and have established a solid track record of delivering superior customer value. You lead Client Development at Blueprint, tell us about your approach and where Marketing fits in. MD : Marketing?

2016 Marketing Predictions from 10 Top Influencers

Buzz Marketing for Technology

The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. Look Outside the Marketing Box.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. If not, you could be missing out on a great opportunity to grow your audience.

B2B 204

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

Behavioral Targeting Content Marketing Emotion Social Media Viral Connecting with Emotion Emotional Marketing Reach vs Impact Story telling StoryTelling Viral content

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing!

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. Posted in Innovation.

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design

Mobile 197

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. Big Data Data Mining Marketing Analytics Marketing Scientists Possible TimeXtender

Data 165

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

PD: How often is poor data the downfall of a marketing campaign? CRM and marketing automation are merely vessels, it is the data they contain that is the true treasure. PD: What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data?

Data 186

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company.

ROI 161

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Marketers today need to adopt a more realistic and accurate definition of value that’s based on “the combination of opportunities to convert and increase potential order value, and maximizes both, while at the same time, yields your highest value customers.”

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. Moreover, marketing has become so deeply entwined with technology. To fully reap the benefits marketing must officially take ownership of its technology platforms and strategies.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. Those that are started from market opportunity, I read this article in a magazine and I realize that those tend to be very weak and they tend to not do well.

Forums 182

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers.

B2B 184

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 156

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. Slow marketers wait for the next release.

Data 207

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

What role can marketing play in helping to define a new opportunity? Is it the classic role that marketing plays, or is it something more? I think it’s something different, and I think the world of marketing is about to undergo the most ginormous upheaval.

Forums 188

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 207

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. Advocates Content Marketing Influencer ROI Social Media Advocate Marketing Influencer Marketing Influencers

ROI 95

Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing.

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. How best to organize for Real-Time Marketing?

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. As more and more marketers are discovering, it’s impossible to.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. As more and more marketers are discovering, it’s impossible to.

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. Enter the chief marketing technologist.&#.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin.

ROI 137

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft.

The End of Traditional Marketing

Buzz Marketing for Technology

And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space.