agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. Create your own branded hashtag to make your tweets easier to find.

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

APRIL 12, 2021

It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance. Hootsuite surveyed employees and learned that different teams wanted different social resources. Send out an employee survey.

Engagement 139

Engagement Social Media Strategy Tools 139

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Plus, more social trends that Team Audiense have been catching up on this week. Sz3Rj3Nfcs.

Campaign 110

Campaign Social Media Sports Mobile 110

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Nike Pre-Releases Air Jordan III on Snapchat. Source: Instagram ).

Examples 221

Examples Retail Instagram Buy 221

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

Activities 141

Activities Social Media Mobile Geotagging 141

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Plus, more social trends that Team Audiense have been catching up on this week. Sz3Rj3Nfcs.

Campaign 60

Campaign Social Media Sports Mobile 60

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Razor Social

JUNE 21, 2019

Look for features that you may not have noticed yet, like the option to assign a task to a team member or use a saved reply to speed up inbox response times. An expert team member will take you through the tool, answer any questions you have, and show you how to take full advantage of all its features. Add Your Whole Team to the Tool.

Social Media Management 71

Social Media Management Social Media Tools How To 71

Buffer Social

DECEMBER 4, 2019

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop. Get the right tools at your disposal.

Social Media 98

Social Media Instagram Apparel Groups 98

Hootsuite

JULY 2, 2019

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. So can setting aside time in team meetings to recognize certain employees. Create a hashtag to promote a specific employee advocacy campaign. Which individuals or teams are sharing the most? Give back (e.g., Make advocacy a game.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. With this information, teams can customize product pricing and messaging proactively so you can increase your competitiveness and meet revenue goals.

Sentiment 104

Sentiment Analysis Patterns Price 104

Buffer Social

NOVEMBER 12, 2019

The hashtag campaign “Opt Outside” has been a hit. . When researching this episode, we came across a really interesting case study of HostGator, a web hosting service, and how they approached Black Friday / Cyber Monday. These little things – logo placement, color, font, hashtags — they make a difference! .

Social Media 67

Social Media SMS UGC Marketing 67

Hootsuite

AUGUST 15, 2022

In addition, you should also make sure that your website is mobile-friendly, as more and more people are using their phones to do their holiday shopping. This process can remove the repetitive work weighing down your team and give them time back to focus on larger-scale issues. Use hashtags to reach new audiences.

Strategy 101

Strategy Discount Marketing Retail 101

Pam Moore

MARCH 23, 2016

For example, they spend loads of money, time and resources on the latest social media strategies, visuals and paid media all while sending them to a broken website with a terrible user experience that is not mobile responsive. They lose their customers before they get a chance to say hello. GetRealChat. AdobeSummit.

Conversation 110

Conversation Brands Hotels Eventful 110

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Writtent Blog

DECEMBER 14, 2014

However, studies show that consumers are more likely to open and click-through during the holiday season. Film a video of your team or customers. It’s never a good idea to send emails that aren’t mobile optimized, but this really matters during the holiday season. Announce a Hashtag Campaign. Image source.

Newsletter 111

Newsletter Sample Samples Template 111

Buffer Social

MARCH 6, 2017

Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more. Some of our favorite social media studies have come from the team at Socialbakers. TweetReach.

Analytics 111

Analytics Social Media Tools Klout 111

Buffer Social

SEPTEMBER 4, 2018

Hailley: Another great tip from Facebook in this study was that you should aim to present your brand within the first 1–2 seconds of the video. Studies show it helps to increase view time by up to 30%. Brian : One part from this study that I found interesting is when they talked about video length.

YouTube 71

YouTube Instagram Video Facebook 71

Buffer Social

DECEMBER 10, 2018

Studies show nearly 70 percent of online consumers look at a product review prior to making a purchase. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. The Science of Social Media is proudly made by the Buffer team. These people are your best advocates.

Products 110

Products Video Brands Content 110

Sprout Social

AUGUST 22, 2018

This ensures that you effectively “close” any customer concerns, all the while holding you or your team accountable for doing so. We're seeing connectivity issues affecting workspaces, and our team is working on sorting this out as quickly as possible. Our apologies for the interruption to your day.

Twitter 98

Twitter Tips Notification Sentiment 98

Myrland Marketing

JANUARY 28, 2014

Then, if I got really crazy, and went out on a limb to tell you that I also had a tool that would allow you, your management team, your staff and colleagues the ability to stay on top of up-to-the-minute breaking news and developments in each of your respective areas of concentration, would you have thought I was one crayon short of a box?

Twitter 84

Twitter Tips Tweetdeck HootSuite 84

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. For example, after a 7.0 We’d love for you to share your story!

Social Media 111

Social Media MySpace Hashtag News 111

Talkwalker SM

APRIL 5, 2016

With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

Influencer 60

Influencer UGC Content Marketing 60

Sprout Social

DECEMBER 27, 2016

In one study from the University of California, Irvine , researchers found that it took an average of 23 minutes and 15 seconds to get back on task after an interruption. This includes coworkers, customers and all your mobile push notifications. Track Your Hashtags in One Place. Daily Checklist. Curate content. Schedule posts.

Social Media 77

Social Media How To Hashtag Publishing 77

Social Media Strategies Summit

MARCH 16, 2023

One study found that the average American Instagram user follows six to 10 business accounts, with 71% agreeing they feel more connected to the brands they follow. Add Invisible Hashtags to Instagram Stories Hashtags play a key role in marketing on Instagram by helping you get more eyes on your content.

Instagram 221

Instagram Hashtag Research FAQ 221

Buffer Social

JULY 12, 2016

There are many different tactics and strategies for finding success on Instagram—timing, consistency, hashtags, links, and more. Add a caption with hashtags, @-mentions, and emoji. Receive a push notification from the Buffer mobile app at the scheduled time. Speaking of hashtags …. Schedule for the ideal time.

Instagram 40

Instagram Notification Hashtag Marketing 40

Buffer Social

AUGUST 30, 2023

That could be something as simple as tagging a member in a response to an appropriate comment from another, starting a really unique hashtag to help people follow the thread of a discussion, or even kicking off a private chat when the need arises.

Communities 78

Communities Social Media Community building Groups 78

Adam Sherk

MARCH 16, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Sites 143

Sites News Yahoo Engineering 143

Buffer Social

NOVEMBER 15, 2016

3 major trends emerge from the study, including the peak of video marketing, Facebook remaining atop the pack, and the importance of customer service on social media. We’d love to hear from you on iTunes or using the hashtag #bufferpodcast on Twitter. Mobile Lavalier Microphone. This episode is available on: iTunes.

Trends 40

Trends Social Media Marketing Survey 40

Sprout Social

AUGUST 15, 2016

Instagram for Windows 10 Mobile. For mobile users, circles now appear above your regular Instagram feed. This mobile destination is for those who crave great content. This somewhat hidden feature is available on the mobile app. There are numerous benefits when it comes to mobile push notifications.

Features 40

Features Instagram Brands Notification 40

agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. Firstly, brands are busier than ever and UGC can really take some heat off their busy content teams. The campaign got over 3,000 uses of the hashtag in under a year and 14,000 visitors to their website.

Social Media 132

Social Media UGC Adwords Influencer 132

Later

MARCH 30, 2020

According to a study done by Facebook , people use Instagram more than they ever have before, with 44% planning to use it even more in the coming year. A 2018 study found that 78% of Americans have found products on Facebook that they later purchased. #24: 32: 4 out of 5 Pinterest Users are on Mobile .

Statistics 67

Statistics Social Media Marketing Instagram 67

Convince & Convert

JANUARY 26, 2012

see the killer mobile app ) In addition to a briefing by the host committee, we were exhorted to help make Super Bowl 46 in Indianapolis the “most connected” Super Bowl ever. The media day ticket saved me $25 out of pocket, and who can turn down the joys of a special hashtag? By my estimation, total value of $150, max.

Klout 121

Klout Committee Hosting Storify 121

Oktopost

JUNE 28, 2022

No two social media platforms are exactly the same, and each one should be treated as a unique tool available to marketing teams. Studies show that 84% of millennials consider their phones essential to their job. Use Hashtags Carefully. Quick Links. Why Should You Use Twitter for B2B Marketing? Take Advantage of Twitter Ads.

B2B 152

B2B Tips Twitter Marketing 152

Hootsuite

JULY 14, 2021

Study this information carefully, and look for any unexpected details that could help you create a more meaningful connection with fans. The vast majority of people use Facebook on their mobile devices—a whopping 98.3 You don’t need a fancy camera or photography equipment—your mobile phone is all you need to get started.

Engagement 145

Engagement Facebook HootSuite Groups 145

Sprout Social

OCTOBER 26, 2021

Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company. For example, on Twitter you’ll want to incorporate hashtags to join the right conversations and make it easier for your team to reach out to possible referrals. Involve employee advocates.

Applications 113

Applications Cost Team LinkedIn 113

Later

MAY 1, 2020

It’s also a good idea to make sure that the website you’re linking to is optimized for mobile traffic. You can use the hashtag #sweetfeministbakes to share your process/creations so we can all see! Ask a member of your team to submit a “question” during the broadcast that includes a link, so that you can share this on screen.

Instagram 57

Instagram How To Affiliate marketing Influencer 57