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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

Handbook 100
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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52
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Top Social Media and Marketing Books of 2010

Webbiquity SMM

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Like many things, the most effective solutions are often born from scarcity.

Resources 111
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Top SocialFish posts of 2010

SocialFish

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. The Science of Social Media Marketing. 60 Tips for Marketing Your Social Media.

Postrank 170
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Mark Schaefer on The Tao of Twitter

Ari Herzog

In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. Fleshing out the handbook into a book seemed to make sense. What’s the formula?

Twitter 115
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Mark Schaefer on The Tao of Twitter

Ari Herzog

In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. Fleshing out the handbook into a book seemed to make sense. What’s the formula?

Twitter 87