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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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Book Review: The Social Media Strategist

Dave Fleet

One key point to note is that this is not a tactical “how to” for social media programs, or a case study-focused book. You won’t learn from detailed walk-throughs, and case studies are limited to comments from a few key individuals in the space (all of whom are highly credible, however).

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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. And your newsletters can share social proof, like case studies. The most important upgrades of all?

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Top SocialFish posts of 2010

SocialFish

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. Clarity over control in action: The Red Cross Social Media Handbook. Has ASAE Lost Its Mojo?

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Mark Schaefer on The Tao of Twitter

Ari Herzog

In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. ” I emailed him for more information.

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Top Social Media and Marketing Books of 2010

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read.

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Mark Schaefer on The Tao of Twitter

Ari Herzog

In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. ” I emailed him for more information.

Twitter 87