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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

Handbook 100
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Image source Now we’re presented with a list of keywords, ordered by relevance to our (well, Brooklinen’s ) website: Image source Exclude any branded terms (like “Brooklinen sheets”), then pick the top 5 – 10 keywords and Google them. W eaknesses: By contrast, these are how you’re lagging behind your rivals.

Analysis 184
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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The Uphill Battle of Social Media Buy In

Direct Marketing Observations

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. This is the uphill battle that all consultants, marketers, and marcomm people are facing.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

Brands 236
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YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Diigo presents WebSlides (New Version). YouTube Handbook. Getting Started with Diigo. From: mmkrill. Views: 114. in QuickList. Social Bookmarking Tutorial: Using Del.icio.us From: 123lizg. in QuickList. From: diigobuzz. Views: 5,408. in QuickList. Highlight and Annotate Websites Using Diigo 1. From: mysterbee06. Views: 828.

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A Digtial Handshake With Paul Chaney

Diva Marketing Blog

In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. I asked him to tell us thought process that went into the development of The Digital Handbook. Paul Chaney.