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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Image source Now we’re presented with a list of keywords, ordered by relevance to our (well, Brooklinen’s ) website: Image source Exclude any branded terms (like “Brooklinen sheets”), then pick the top 5 – 10 keywords and Google them. W eaknesses: By contrast, these are how you’re lagging behind your rivals.

Analysis 186
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Discover our new Ebook: Turn the spotlight on your Competitive Intelligence Projects

Digimind

Our most recent handbook helps you to tackle the journey from identifying your objectives to value presentation. Through four simple chapters and examples, learn how to structure, create, engage and evaluate your project process.

Project 40
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Semantics: Social Media Policy, or Guidelines?

SocialFish

I think it is a directive or rule, not a policy, but many call them policies since the board approved the employee handbook. (A One training issue is to help employees identify some of the dangers present at both personal and professional levels. Bottom Line.

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The Uphill Battle of Social Media Buy In

Direct Marketing Observations

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. Cisco is a good example of a company doing it the right way.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. Similarly, you should be consistent in your thoughts and opinions as you present them.

Brands 236