Waxing UnLyrical

DECEMBER 5, 2011

The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications. A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. Thanks, NBC.

Influencer 215

Influencer Reputation Flickr Loyalty 215

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

Social Media 272

Social Media Engagement Forums Policies 272

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. After all, as long as there is a demand for the metric, it is bound to remain commercially available on the market. Will you help us?

Social Media 227

Social Media Metrics Flickr Industry 227

Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 137

Social Media Yahoo Flipboard Flickr 137

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Three Industry Examples.

Company 231

Company Social Media Posterous StumbleUpon 231

Techipedia: Tamar Weinberg

APRIL 20, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Why Social Media Is Like Getting Stoned Why Social Media Is Like Getting Stoned by Tamar Weinberg on April 20, 2010 Share This is a guest post by Todd Mintz. Be genuine.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Image: infradept via Flickr, CC 2.0. How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. .” 30+ Social Media Predictions for 2015.

Trends 100

Trends Marketing Consultant Sample 100

Waxing UnLyrical

MARCH 24, 2014

Image: Maria Ly via Flickr, CC 2.0. Marketing For Small Businesses: There Is Strength In Numbers. Why: In this guest post for SteamFeed , Maria Elena Duron discusses collaborative marketing. Why Brands Must Choose Influencers Wisely. Taming the Social Media Marketing Beast. Happy Monday!

Influencer 189

Influencer Consultant Flickr Collaboration 189

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. What do you think?

Social Media 167

Social Media Klout Flickr Radian6 167

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Hootsuite

JULY 29, 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. So if you’re looking for photos for commercial use that don’t cost a penny but will make your social feeds look like a million bucks, read on.

Public Domain 145

Public Domain Creative Commons Flickr HootSuite 145

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. A free tool for finding the relative influence of any Twitter user.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well).

Social Media 205

Social Media ROI Social Networking Foursquare 205

Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. We’re starting to use search — and social media — as our recommendation engines.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

Social Media 164

Social Media Yahoo Discount Training 164

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. That aspect of marketing should influence your adoption of a new network. Image: michael.heiss via Flickr, CC 2.0.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Which voices are most influential in your market space.

Vocus 184

Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

SEPTEMBER 13, 2012

Image: The Eyes of New York via Flickr, CC 2.0. Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. It’s a far more visual experience to check out a person’s influence print.

Klout 183

Klout Influencer Journal Flickr 183

Proactive Report

JANUARY 24, 2011

One of the questions still being asked in C-suite offices around the globe is: What return do we get on all this conversation in social media? Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? Marketing relevancy.

Social Media 104

Social Media Flickr Collaboration Review 104

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Proactive Report

FEBRUARY 21, 2010

It’s been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) Based on today’s ever-changing marketplace, companies can no longer rely on issuing information to the media in hopes that they share their stories with the public.

Social Media 97

Social Media Case Study Travel Study 97

The Marketing Blog

SEPTEMBER 28, 2009

Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 Having said that the ripples in the social media wave created by many Indians involved are ensuring that Social Media is taken to the next level.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Waxing UnLyrical

OCTOBER 7, 2011

On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool. Jonny started off by pointing out that influence without context is irrelevant ( And Angels sang ! Image: Beth Kanter via Flickr, CC 2.0.

Influencer 163

Influencer Flickr Analysis Hosting 163

Proactive Report

JANUARY 10, 2011

The answer is yes and no – depending which part of the social media program you’re talking about. Here’s something that has surprised me in recent months: the number of companies that want their social media tactics to be handled by an external agency – public relations, advertising, digital or pure social media.

Social Media 93

Social Media Sysomos Flickr Training 93

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Research: How do people talk about your industry and who are the influencers? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 155

Social Media Radian6 Strategy SM2 155

Waxing UnLyrical

NOVEMBER 21, 2011

Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform). The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers.

Klout 207

Klout CPI Foursquare Influencer 207

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. Image courtesy of Flickr user Rasta Taxi.

Syndication 103

Syndication Marketing Advertising SEO 103

Atom Thought

FEBRUARY 18, 2010

What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? Better still: What happens if Microsoft launches a social platform around outlook email application? This was not strange, since these two players dominated the market and virtually everyone licensed data from them.

Google 157

Google Flickr Yahoo Microsoft 157

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment!

Social Media 100

Social Media MySpace Widget Flickr 100

Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Social Media Measurement for Pragmatists.

Metrics 100

Metrics ROI Consultant Flickr 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? Yes, it’s all to do with social media.

Social Media 105

Social Media Marketing Digg MySpace 105

Kikolani

FEBRUARY 25, 2016

It’s extremely hard to think about digital marketing without considering content production. If you have any experience in online marketing, you should know that the power of marketing communication is shifting away from businesses and more towards customers. Make Your Media Maximize Your Message.

Content 82

Content Flickr SEO Engineering 82

Waxing UnLyrical

NOVEMBER 28, 2011

But I’m a marketing and communications guy. In fact, I’ll go as far as to say that I think this is why so many of us struggle with creating content for our blogs or other online social properties. I blog every day, and if all I did was focus on marketing and communications and social media, I’d be pretty boring.

Sports 212

Sports Flickr Small Business Influencer 212