Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

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Social Media Sentiment Airlines Conference 244

Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. Influencers are often one-hit wonders.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

MAY 24, 2011

Moving back to the industry’s desire to link business objectives to PR metrics brings us to social media evaluation. As the industry has started to embrace more credible and meaningful metrics, social media has presented many more challenges. Top image: Bain McLeod via Flickr, CC 2.0 ; AMEC graphic used with permission.

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Social Media Metrics Flickr Industry 227

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

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Social Media Engagement Forums Policies 272

Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Yahoo Flipboard Flickr 137

Techipedia: Tamar Weinberg

APRIL 20, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Why Social Media Is Like Getting Stoned Why Social Media Is Like Getting Stoned by Tamar Weinberg on April 20, 2010 Share This is a guest post by Todd Mintz.

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Social Media Chemicals Wikipedia MySpace 208

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Social Media Does Not Exist (17).

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Company Social Media Posterous StumbleUpon 231

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

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Social Media Press Release Marketing Widget 232

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. But like the other sites, it's also a social network itself. How do brands get involved? We expect to add more content channels as we continue to explore the system.

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Social Media Klout Flickr Radian6 167

Hootsuite

JULY 29, 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. So if you’re looking for photos for commercial use that don’t cost a penny but will make your social feeds look like a million bucks, read on.

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Public Domain Creative Commons Flickr HootSuite 145

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail 265

Waxing UnLyrical

MARCH 24, 2014

Image: Maria Ly via Flickr, CC 2.0. Why Brands Must Choose Influencers Wisely. Why: Influence(r) marketing is all the rage… but as Daniel Newman discusses, it’s a strategy in which trust becomes all the more important. Taming the Social Media Marketing Beast. Happy Monday! Did you have a good weekend?

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Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

MARCH 15, 2011

Turns out (when you research, beyond your first Google result) that “electronics recycling” (or ecycling , for short), isn’t as socially friendly as you’d believe. Image: Leo Reynolds via Flickr, CC 2.0. We used social media and leveraged the triple-bottom line of the organization to promote the program and event.

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Social Media Project Flickr Eventful 195

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

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Social Media ROI Social Networking Privacy 205

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. A free tool for finding the relative influence of any Twitter user.

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Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

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Social Media Yahoo Discount Training 164

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Image: familymwr via Flickr, CC 2.0. It’s the title of a popular book on social media. Sphere of Influence. Twitter, which was founded in 2006, didn’t exist when I left.

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Vocus Flickr Training MySpace 274

Proactive Report

JANUARY 24, 2011

One of the questions still being asked in C-suite offices around the globe is: What return do we get on all this conversation in social media? Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? Marketing relevancy. Good value.

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Social Media Flickr Collaboration Review 104

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. That aspect of marketing should influence your adoption of a new network. Image: michael.heiss via Flickr, CC 2.0.

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Social Networking Influencer Flickr Retail 222

Waxing UnLyrical

SEPTEMBER 13, 2012

Image: The Eyes of New York via Flickr, CC 2.0. Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. It’s a far more visual experience to check out a person’s influence print. You just read #measurePR Aug.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

JUNE 20, 2014

Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. Social & Digital Body Language – 105 Factors Impacting Business & Personal Brands. Good morning! Why: What is the overall personality of your brand?

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Brands Consultant Flickr Resources 213

Waxing UnLyrical

FEBRUARY 24, 2014

Image: Siddharth Sharma via Flickr, CC 2.0. Who Are Micro Influencers and Do We Need Them? Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. It’s still cold here.

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

NOVEMBER 3, 2014

Image: Vox Efx via Flickr, CC 2.0. Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” How To Start a Riot With Social Media.

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Consultant Flickr Statistics Study 170

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Influencer Monitoring.

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Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

Vocus 184

Vocus Alltop Message Boards Klout 184

Proactive Report

JANUARY 10, 2011

The answer is yes and no – depending which part of the social media program you’re talking about. Here’s something that has surprised me in recent months: the number of companies that want their social media tactics to be handled by an external agency – public relations, advertising, digital or pure social media.

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Social Media Sysomos Flickr Training 93

Proactive Report

FEBRUARY 21, 2010

It’s been a very busy social media week in LA. On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfas t workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel Valley. Image Credit: Haiko on Flickr. What’s the ROI?

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Social Media Case Study Travel Study 97

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking Engineering StumbleUpon Sites 198

Laurel Papworth

SEPTEMBER 13, 2011

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. The diagrams I used are on Flickr. Note, in my experience, the over 45′s could teach the kids a thing or two about social media, but hey, what do I know?

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Training Social Media Yammer Company 75

Waxing UnLyrical

OCTOBER 7, 2011

On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool. Jonny started off by pointing out that influence without context is irrelevant ( And Angels sang ! Image: Beth Kanter via Flickr, CC 2.0.

Influencer 163

Influencer Flickr Analysis Hosting 163

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

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News Social Media Marketing Paid Search 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Research: How do people talk about your industry and who are the influencers? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

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Social Media Radian6 Strategy SM2 155

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. As a preview of this case study, here are three mistakes luxury brands should avoid on social media : Mistake n°1: Post Too Much on Social.

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Social Media Case Study Brands Fashion 60

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Social Media Strategy Consultant Web 2.0 149

The Marketing Blog

SEPTEMBER 28, 2009

Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 Having said that the ripples in the social media wave created by many Indians involved are ensuring that Social Media is taken to the next level.

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Social Media Web 2.0 Alltop Wiki 131