article thumbnail

Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

It feels like our marketing planning and execution process is running faster than ever before. Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. Repeat and measure over time This is not a one-and-done exercise.

Data 142
article thumbnail

5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlocking the Power of Content Marketing With Operational Excellence

Koka Sexton

Navigating Content Marketing Challenges and the Need for Operational Excellence Content marketing is a key component of today’s online marketing strategies and is essential for creating a sustainable competitive advantage. Content marketing is a powerful tool for creating an ongoing dialogue with customers and prospects.

Content 52
article thumbnail

Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? The goals of content marketing are consumption, then behavior. Content marketing is the new brochure. More on Content Marketing vs. Social Media.

article thumbnail

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Fan pages are a unique marketing canvas to connect with avid consumers. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Because there is nothing going on that interests them.

Brands 275
article thumbnail

The complete guide to create your employee advocacy content strategy

Sprout Social

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program.

Strategy 131
article thumbnail

How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?