Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. For a real-world case of this strategy, take a look at Future Friendly – a program developed by Procter & Gamble (P&G) to help consumers save energy, conserve water and reduce waste.

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CSR Social Media Strategy Consultant 139

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

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Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. And the guarantee that you will fail at some point is too iron-clad for you to pull up stakes the first time someone posts a negative comment on your blog.

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Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 20, 2010

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 161

Social Media Statistics Strategy Research 161

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. But in the spirit of the day, here are seven posts for your Hallowe’en hilarity. Trick or Tweet?

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Postrank Tourism Blogroll Creative Commons 129

Saying It Social

FEBRUARY 4, 2010

Tips & Guides Mashable – Twitter Lists, Resources & How-Tos [link] How To Blog: A Beginner?s s Blog Publishing Guide [link] 10 Things to Do Before Launching Your Blog [link] Writing for Bloggers – A Quick Guide on Style, Substance and Strategy [link] Creating a web presence – why bother?

List 149

List Social Media Tips TweetBeep 149

Writtent Blog

MARCH 10, 2014

Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Ignite Social Media

SEPTEMBER 22, 2016

The best scenario works when your social disciplines work together to formulate a strategy on paid; after all, organic reach is dismal at best and paid efforts offer much of that needed reach (to your followers and beyond). If at all possible, work your media strategy around high demand times to keep costs down.

Social Media 60

Social Media Buy Cost Advertising 60

Writtent Blog

NOVEMBER 1, 2013

Do you think October was a quiet month for online marketing news? This months’ online marketing news is enough to send many experienced marketers into shock. Once you recover, it could be time to seriously rethink your strategy. Quite the opposite, actually. Except among teens in the US.

News 65

News Marketing B2B Study 65

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it? How do I craft a corporate strategy for blogging ? Should I start a video blog ? How do you do #1?

Communities 170

Communities Marketing MySpace Yahoo 170

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

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Social Media Radian6 Strategy SM2 158

Convince & Convert

AUGUST 11, 2010

The blog will remain the same. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook? Many people have asked us “Why Bloomington?

Social Media 116

Social Media Strategy Travel Team 116

Pixlee

JULY 17, 2019

Jones , a new group comprised of tech & tech-enabled companies that help startups and Fortune 500 brands harness the power of technology to do their marketing better, faster & cheaper. She’s been a long-time supporter of UGC marketing and strongly associates with the Pixlee mission.

Startup 42

Startup Brands Marketing UGC 42

Kikolani

JUNE 27, 2011

There may also be times where you want to only share writing by you, and if you have a lot of guest bloggers on your site as well as guest posts on other sites, having a full RSS feed for your blog won’t do. The next part may be different for some of you if the only domain you have is your blog. On CommentLuv Blogs.

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RSS Feed Feedly FeedBurner 142

Justin Levy

MAY 12, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Not Responding to Alarms Written on May 12, 2010 by Justin Levy in business , marketing , social media , social media strategy 21 Comments - Leave a comment! Now, related that to your marketing program. I know I sure have.

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RSS Feed Reader Creative Commons Comments 113

Audiense

FEBRUARY 8, 2017

I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. What does this mean to a marketer like me? So an eye needs to be kept on new marketing platforms and ways to use them. Takeaways*.

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Data Focus Group Compete Twitter 60

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 155

Social Media ScoutLabs Company Consultant 155

ProBlogger

OCTOBER 4, 2012

What does this have to do with running a blog and earning money online? Ted’s wife kept hearing cars roar through town on nearby Route 16 en route to Mount Rushmore some 60 miles away. That’s all great for Wall Drug, but what about your blog? Emotional marketing. His secret? Free ice water.

Consultant 40

Consultant Travel Education Sports 40

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Remember, social media is driven by the person, not the position. Ty for the shoutout!

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Gov 2.0 Social Media Social Media Management Organization 139

Buzz Marketing for Technology

JUNE 27, 2008

technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. We can see what people are doing, through their blogs, the knowledge they put onto wikis, via source code check-ins or online to do lists showing marching progress towards a goal. Busy : Immediate response to email required. Best, -Eric.

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Wiki Web 2.0 RSS Products 247

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced. Good luck on the move!

Social Media 132

Social Media Strategy Comments Course 132

Later

MAY 29, 2020

In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community. Read our blog post: Social Media & COVID-19: How to Communicate During a Crisis. View this post on Instagram. Instagram Community Tip #2: Champion Your Brand Values .

Communities 78

Communities Instagram UGC How To 78

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 130

Social Media Strategy Influencer Case Study 130

Hootsuite

APRIL 5, 2021

But all this chatter can make it hard to separate the hype (or hate) from the truth that social media marketers need to know: Is Clubhouse actually worth checking out, or is this just a flash in the pan brands are better off ignoring? That being said, there are some big challenges with live audio that need planning and strategy to overcome.

Social Media 131

Social Media Marketing Template Templates 131

Viper Chill

APRIL 12, 2010

I’m certainly no Adsense expert, but I instantly saw ways to increase the revenue and tested different strategies over a number of weeks. If you’re trying to build a popular blog that has regular on-site readers, it’s probably not a good idea to fill every spare pixel with ads.

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Adsense Google Sites Insurance 76

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

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Social Media Strategy Consultant Tweetdeck 167

The Way of the Web

AUGUST 9, 2010

Partly this is because it’s easy – relative to establishing a successful blog in a niche and achieving the same level of earnings for example. Tags: Digital Publishing · Magazine Publishing · Media · Search · newspapers blog comments powered by Disqus Blog Partners:

Content 28

Content Adwords Adsense Advertising 28

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

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B2B Social Media Tools Tips 98

Later

MAY 29, 2020

In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community. Read our blog post: Social Media & COVID-19: How to Communicate During a Crisis. View this post on Instagram. Instagram Community Tip #2: Champion Your Brand Values .

Communities 60

Communities Instagram UGC How To 60

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

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Social Media Case Study Strategy Study 117

Later

APRIL 24, 2020

In this blog post, you’ll learn how to build a successful content calendar for all your social platforms. You’ll have a foolproof method to stay on track with all your platforms, meet your marketing goals, and skyrocket your audience growth! And it’s one of the best things you can do to stay on top of your social posts and strategy!

Social Media 120

Social Media Content How To Instagram 120

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Perhaps Darren’s advice resonated with his readers?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your blog. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. And then more importantly, that it drives your online and your digital strategy and management programs, because you’re operating around a new vision that people can stand behind.

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Klout Social Capital Influencer Social Graph 122

Social Media Strategery

SEPTEMBER 22, 2008

Think about the potential impact that Twitter, blogs, and other social media could have on emergency response efforts. For more information on this topic, refer to these two excellent blogs, who also had an opinion on the power of Twitter. Are there others? What other benefits do you see? What obstacles exist? The Whole. :

Gov 2.0 50

Gov 2.0 Social Media Twitter Web 2.0 50

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Keyhole.co

NOVEMBER 18, 2021

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. You need to personalize the way you keep in touch with each influencer.

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Influencer Campaign Tools API 124

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. So how does all this relate to social media strategy – after all, that’s why we’re here, right?

Social Media 111

Social Media Strategy Consultant Social CRM 111