Dave Fleet
AUGUST 12, 2011
Tweet. Ragan’s PR Daily published a post yesterday listing their top 10 words often misused in press releases. Their list: Quality. Unique. Innovation. Official. Exclusive. Breaking. Never/ever. Revolutionary. Literally. Social. I’d have to agree with most of those. It feels like every new product that is launched claims to be “revolutionary&# or “innovative&# , and “social&# is without doubt one of the most abused terms right now.
Almost Savvy
AUGUST 10, 2011
If you’re still wondering if you ought to bother spending time getting to know yet another social network, I’ve got one big reason you might want to give Google+ a try. It is clear that the team at Google thought long and hard about how people and brands use Facebook, Twitter and LinkedIn and worked to incorporate the best features of all, while adding a few cool features we haven’t seen before.
Mindjumpers
AUGUST 8, 2011
Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. But many people face the problem of their blogs not getting enough traffic and the content not being read, inspite of putting a lot of effort in it.
Jason Yormark
AUGUST 9, 2011
Along with the hyper growth of social media platforms over the past few. years, comes the army of awful marketers that spam, mislead and embellish their experience. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side.
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Dave Fleet
AUGUST 10, 2011
Tweet. You may have noticed that things have been quieter than usual here recently. If you didn’t know, two weeks ago I got married and as I type this, I’m sitting on a plane on the way back from two blissful weeks spent completely offline on honeymoon in Italy. At the Colosseum in Rome. While many of our vacations focus on adventure and exploration, this time we made a conscious decision to set aside at least half of the vacation for relaxation as the last few months have been…
Almost Savvy
AUGUST 11, 2011
UPDATE : LinkedIn changed the design of their social ads and posted a clarification to their policy. See below for the updated details. Oh, how I love LinkedIn! I often speak and write about LinkedIn , as well as provide a great deal of training to help others get the most out of the most powerful professional networking site online. As much as I also adore Twitter and Facebook, LinkedIn is still the one place to get started building your brand and career online.
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Jason Yormark
AUGUST 12, 2011
My blog often stresses me out. As much as I enjoy writing and actually having a decent audience that actually reads what I write, it’s definitely become part of my regular routine. What was once just an occasional hobby has grown into more of a responsibility now that I have established a bit of an audience. I’m always looking to grow my readership through creating helpful, informative and entertaining content, marketing such content, and engaging with like minded readers.
Waxing UnLyrical
AUGUST 9, 2011
A week ago today, I spoke to Marshall Sponder for the very first time. I was quite excited, because I’ve been following his blog for ages. I mean, when you spell “measurement geek,&# you are really spelling M-A-R-S-H-A-L-L-S-P-O-N-D-E-R.&#. That’s how much into measurement he is! Marshall and I have been trying to connect for a long time, and I’ve always wanted to have him as a guest on #measurePR.
Atom Thought
AUGUST 6, 2011
At first we thought it was a joke! A buffalo listed on our classifieds portal- tradusAds.in. We decided to do a telephonic check. (Each ad on tradusads.in passes through a moderation check, and a few also go through telephonic check even after they appear on the site.). The results were even more surprising! The lister was genuine. He is a driver with MCD and had just sold his buffalo as well!
Firebelly
AUGUST 9, 2011
Mobile food vendors, or food trucks, are becoming a growing trend all over the country. While it’s far from a new idea, it’s gaining new-found popularity thanks to the ease of communicating and growing a following through social networking. Everywhere from New York to Indy , people are flocking to the streets to get authentic, unique foods from unique people.
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Techipedia: Tamar Weinberg
AUGUST 11, 2011
This is a guest post by Shannon Evans Suetos. We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. Twitter usually scoops news outlets like CNN, and LinkedIn can open the door to your new dream job. In June, comScore reported that one out of every six minutes is spent on a social network.
Waxing UnLyrical
AUGUST 11, 2011
I’ve been participating in or moderating Twitter chats (ok, “tweetchats,&# if you must) for about a year and a half now. My, isn’t that an eternity in Twitterverse! Last year, I wrote two posts based on questions I received about Twitter chats. The first discussed 3 questions to ask – and answer – when launching a Twitter chat , and the second talked about making the most of a Twitter chat.
The Marketing Blog
AUGUST 10, 2011
This post isn’t meant to criticize our culture or our organizations. Neither is it meant to be a rant which is the outcome of frustration while dealing with a service provider! It is a reflection of an observation which explains the behavioral patterns of organizations in India when coordinating with their customers! Perhaps this isn’t for the first time that we’re talking about the soft issue of “Customer Service&#.
Firebelly
AUGUST 10, 2011
Living in a city like New York, you are surrounded by some of the most creative advertising and marketing in the world. I recently read an article about how Oxfam’s Curiosity Shop puts QR codes on their clothing that, when scanned, open a video of the celeb who donated the piece talking about where they wore it and where the proceeds from the sale of the piece will go.
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Direct Marketing Observations
AUGUST 9, 2011
I was talking to a really smart person yesterday, way smarter than me, and I told her in no uncertain terms that eventually, this whole social media thing will eventually flatten out. Pretty soon, a lot of us, if not all of us, will have a pretty solid grasp of what social media is, and and how we are supposed to use it. So instead of just a few of us knowing what’s going on along with the requisite snake oil guys, they’ll be a whole slew of us running around who actually might know
Waxing UnLyrical
AUGUST 10, 2011
I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. However, as a young professional continuing to learn every day in the professional environment, I wondered what my degree might look like were I to embark on it all over again tomorrow. To do that, I need to backtrack a little. So, what subjects made up my degree and would remain in my revised edition?
Small Business Mavericks
AUGUST 6, 2011
It wasn’t long ago that Facebook surpassed Google in being the most visited website online. That’s because there are a lot of people who just want to socialize with their friends and not use the Internet like a library. But Google+ could change that. What would Google+ have to do to make itself the No. 1 social networking website online?
Firebelly
AUGUST 12, 2011
Earlier this month, the internet was fascinated when a YouTube video surfaced of a girl doing mundane things around Central Park… with four Apple iPads surrounding her face. While the idea itself is far from new , the best part of the video was just the reaction from the unsuspecting public. The best viral videos tend to involve the public, and their reactions to unusual things.
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Akamai Marketing
AUGUST 10, 2011
Interesting, isn’t it? Social media can be such a fantastic place – full of thoughtful, intelligent people. Fun people. So thoughtful, fun and intelligent that its easy to imagine the whole world is cheering you on. Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people. THEN it happens: SLAM BAM a snarky comment or worse, an outright attack.
Waxing UnLyrical
AUGUST 6, 2011
A few days ago, Ann Bingley Gallops responded to one of my Triberr tweets that shared a blog post Patrick Reyes had sent out. The post itself shared Nosh’s quite innovative video that they use as part of their “404 Not Found&# page. Ann said that “she thought it turned funny until it turned violent,&# and then followed up by explaining that she is Norwegian, so perhaps her sense of humor was a bit stunted right now (and I really assume you know what she’s referring to).
Small Business Mavericks
AUGUST 11, 2011
Klout just keeps getting better. I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). Among the services that Klout now tracks are: Tumblr – A blogging platform somewhat like a cross between Twitter and Blogger.
Ari Herzog
AUGUST 8, 2011
Mayor Keisuke Hiwatashi of Takeo, Japan, a city located in Saga Prefecture on the island of Kyushu, frowns when people leave comments on municipal websites (especially those with blogs or other interactive content) with anonymous names and handles. “When people give their opinions or ask questions, they should take responsibility for this as adults, and this should be done using their real names,&# said the mayor at a press conference announcing his city’s migration from their tradit
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Direct Marketing Observations
AUGUST 10, 2011
According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. This is the world that we live in now. WE are the media. We create the content, we share the content and we consume the content-CONSTANTLY. I can’t pinpoint the exact date where we started to leverage the medium of social media for world wide causes, but I can cite some recent events such as th
Waxing UnLyrical
AUGUST 12, 2011
This may be the crown jewel in my Wall of Shame for bad pitches thus far. Note what I’ve bolded … Hi. I’m <name>, I’m a tech writer and I’m looking for opportunities to contribute interesting and original articles to relevant blogs and websites like (insert site here). Would you be interested in me writing a free article for your site?
Small Business Mavericks
AUGUST 7, 2011
I missed something in the last month and I’m embarrassed by it. It’s something I should have been on top of and, quite frankly, I don’t know how I missed it. It appears that Google no longer has realtime search. They let it go. The reason why is a little fuzzy to me, but it has something to do with Twitter. In essence, the contract between Google and Twitter that allows Google to run Twitter’s realtime streams through its search engine has run out.
Convince & Convert
AUGUST 9, 2011
Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. And almost two decades since it was devised, beneath the sophisticated mathematics, the hordes of MIT grads swallowed into the research and development department, and hundreds of billions of dollars in revenue lies a simple principle: Google optimization works.
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The Social Media Incubator
AUGUST 12, 2011
The question which used to be “What is Twitter and why should I use it?” has now morphed into “ What are Twitter lists and why should I use them as a part of my strategic social media plan ?”. Simply put, Twitter Lists are a way to organize the people you’re following on Twitter. Examples are having a list for family members, for friends, another for clients, etc.
Waxing UnLyrical
AUGUST 7, 2011
I’m a little late in posting today’s weekly roundup, because I just got back from an almost-2-mile walk with two of our dogs (and wondering whether handling a combined 115 lbs at the end of two leashes improves the quality of the walk…?). So when I started combing through my Reader for good stuff to share with you, the very first post I read was perfect, and I borrowed its title for this post’s title as well. 1.
Kikolani
AUGUST 10, 2011
This guest post is by Matt Krautstrunk. Dr. Seuss is perhaps one of the most pronounced authors of all time. He wrote short stories that not only captivated the minds of our younger generation, but taught us valuable life lessons. In a world where so much information is being passed around on the web, it may help us by taking in some simple Seuss. Photo Credit.
Convince & Convert
AUGUST 7, 2011
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots and fake accounts ?
Debbie Weil
AUGUST 9, 2011
This is not the first summer that I’ve taken a break from all digital, all the time. And I hope it won’t be the last. As I wrote last July, there’s something about a stretch away from DC that makes me feel like a kid in camp who wants to try new activities. This summer it was plein air painting. Above is the result of a class I took with painter Jill Hoy.
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