Sat.Feb 14, 2015 - Fri.Feb 20, 2015

When Content Marketing Lets You Down

Waxing UnLyrical

Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say. “Yes, let’s get a newsletter out!” ” they say. “Join the conversation!”

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social.

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A Mobile Website is Key for Business in 2015

yMarketingMatters

Mobile usage is at an all-time high ! In 2014, US adults spent 23.0% more time with mobile on an average day than in 2013. This is only going to increase in 2015. Now more than ever individuals use their smartphones to watch videos, shop, and consume information.

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Weather-Based Marketing

Saying It Social

How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Weekly Roundup: Reputation

Waxing UnLyrical

Yesterday marked Presidents Day here in the U.S. Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level.

More Trending

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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How To Write Irresistible Email Subject Lines

SocialFish

Guest post by Steve Aedy. ————– An email subject line is like a lede/hook for a pitch. It’s your introduction – the thing that grabs the reader’s attention and entices them into opening it to find out more.

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Be Social Don’t Just Do Social

Convince & Convert

Tweetable Moments From CEO to entry-level employee, it’s your own responsibility to tell your story. iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting.

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Sometimes Even an SEO Expert Needs Help

Bill Hartzer

After actively doing SEO since the mid 1990s, and not just talking and speaking about SEO but actually doing it, I consider myself to be an SEO Expert. But, I have to admit that there are times when even this search engine optimization expert needs some advice.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Fetching Friday – 25 Posts on Marketing and Productivity

Kikolani

Fetching Friday is back for week eight of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Encourage Influencers to Share Your Content by Marcus Taylor.

3 Types of Software Nonprofits Should Be Using

SocialFish

Guest post by Jenna Puckett. ————-. Technology can help your organization achieve its mission by better enabling your staff to perform their job functions and complete important projects.

Better YouTube Marketing in 5 Steps

Convince & Convert

Image via BigStockPhoto.com Multimedia integration has become an integral piece of content marketing in the digital space.

Apple Pay Supplies Coming for Merchants?

Bill Hartzer

Apple Pay image courtesy of App Advice. Based on several domain names that have been registered by Apple in the past 24 hours, it appears that Apple could soon offer Apple Pay supplies to merchants.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Matters of Time

Idaconcpts

Time has been an important factor that influences everyone on a daily basis. It influences people of all ages in a variety of different ways. Technology can help people and businesses with keeping time and understanding how quickly it moves. Scoring Time.

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[Cool Infographic Friday] Beginner’s Guide to YouTube Advertising

SocialFish

———— ( photo credit ). Cool Infographic Friday Implementation

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months.

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How to Increase Twitter Engagement Levels – Get Active!

Devumi

Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Common Qualities of Great Business Leaders

Idaconcpts

If you take a look at every successful business, you will inevitably find a brilliant leader. These leaders are responsible for making the business a success. What qualities do these people have that others do not?

Calling all online community managers!

SocialFish

Guest post by Ted McEnroe, The Community Roundtable. ———— A few months ago, I made a switch moving from the nonprofit sector to The Community Roundtable , a leading provider of community research and support for business, association and nonprofit communities.

5 Ingredients of Effective Lead Nurturing

Convince & Convert

Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales.

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How to Create Winning Content & Measure Results

Writtent Blog

When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

A Very Important Part Of SEO Is Page Loading - Social Media

Social Media Network Marketing

A very important part of SEO is page - loading. It is critical that your page loads fast ? I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

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HR’s Role in Culture #culturechat

SocialFish

Ready for this week’s # culturechat ? Biweekly Thursdays at 1 pm ET , hosted by yours truly , @jamienotter and our awesome friends at @ingoodco. This week, we’re talking about HR’s role in company culture. Should it be HR’s responsibility to hire for culture fit?

How Humanity Drives Customer Experience

Convince & Convert

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such.

A Quick Explanation of Mortgage Protection Insurance

Idaconcpts

Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance.

Social Media Data Analysis: How to Build your Plan

Devumi

The Devumi blog is chock full of ideas to help move your social media marketing forward. If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on.

Don’t Just Take Our Word For It!

SocialFish

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. The pre-order page on Amazon is now live! The Kindle version too!

How to Give Your Content Marketing Strategy a Complete Makeover

Convince & Convert

Now that just about everybody and their brother has finally caught on to the content marketing trend, it’s about time you began doing something that sets your content apart from the others.

Would An Actual Person Talk This Way - Social Media

Social Media Network Marketing

Would An Actual Person Talk This Way ? I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me