Sat.Feb 14, 2015 - Fri.Feb 20, 2015

When Content Marketing Lets You Down

Waxing UnLyrical

Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say. “Yes, let’s get a newsletter out!” ” they say. “Join the conversation!”

How To Write Irresistible Email Subject Lines

SocialFish

Guest post by Steve Aedy. ————– An email subject line is like a lede/hook for a pitch. It’s your introduction – the thing that grabs the reader’s attention and entices them into opening it to find out more.

How To 260

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Weather-Based Marketing

Saying It Social

How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 275

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Weekly Roundup: Reputation

Waxing UnLyrical

Yesterday marked Presidents Day here in the U.S. Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level.

3 Types of Software Nonprofits Should Be Using

SocialFish

Guest post by Jenna Puckett. ————-. Technology can help your organization achieve its mission by better enabling your staff to perform their job functions and complete important projects.

More Trending

Sometimes Even an SEO Expert Needs Help

Bill Hartzer

After actively doing SEO since the mid 1990s, and not just talking and speaking about SEO but actually doing it, I consider myself to be an SEO Expert. But, I have to admit that there are times when even this search engine optimization expert needs some advice.

SEO 159

Proofread Or Pay The Consequences

Small Business Mavericks

Have you seen the term, “Grammar Nazi”? It’s generally used in a slightly derogatory way when one of the people who care about language point out flawed application of its use. Some people don’t care about mistakes in grammar, the wrong use of a word, or where an apostrophe is placed. But many do. The reason why it’s important in business is that mistakes erode your authority.

Cost 119

Calling all online community managers!

SocialFish

Guest post by Ted McEnroe, The Community Roundtable. ———— A few months ago, I made a switch moving from the nonprofit sector to The Community Roundtable , a leading provider of community research and support for business, association and nonprofit communities.

Better YouTube Marketing in 5 Steps

Convince & Convert

Image via BigStockPhoto.com Multimedia integration has become an integral piece of content marketing in the digital space.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Apple Pay Supplies Coming for Merchants?

Bill Hartzer

Apple Pay image courtesy of App Advice. Based on several domain names that have been registered by Apple in the past 24 hours, it appears that Apple could soon offer Apple Pay supplies to merchants.

Apple 117

Is Your Blog On LinkedIn?

Small Business Mavericks

By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. But where is your blog being seen? Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn?

HR’s Role in Culture #culturechat

SocialFish

Ready for this week’s # culturechat ? Biweekly Thursdays at 1 pm ET , hosted by yours truly , @jamienotter and our awesome friends at @ingoodco. This week, we’re talking about HR’s role in company culture. Should it be HR’s responsibility to hire for culture fit?

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months.

Buy 165

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social.

Tips 247

Does Your Site Speak These 3 Languages?

Small Business Mavericks

Every website really has to speak at least 3 languages to be effective. How does your content measure up? HTML — Hypertext Markup Language. This is the language that exists behind the words, that the computers use to navigate your site. This coding is essential because it determines how your site looks and how it is accessed by the search engines. Being unable to speak that language can keep the other two languages from being an issue because few will even get to your site to read it.

Sites 109

Don’t Just Take Our Word For It!

SocialFish

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. The pre-order page on Amazon is now live! The Kindle version too!

5 Ingredients of Effective Lead Nurturing

Convince & Convert

Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales.

Buy 164

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Matters of Time

Idaconcpts

Time has been an important factor that influences everyone on a daily basis. It influences people of all ages in a variety of different ways. Technology can help people and businesses with keeping time and understanding how quickly it moves. Scoring Time.

Sports 149

How to Increase Twitter Engagement Levels – Get Active!

Devumi

Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul.

A Mobile Website is Key for Business in 2015

yMarketingMatters

Mobile usage is at an all-time high ! In 2014, US adults spent 23.0% more time with mobile on an average day than in 2013. This is only going to increase in 2015. Now more than ever individuals use their smartphones to watch videos, shop, and consume information.

Mobile 241

How Humanity Drives Customer Experience

Convince & Convert

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Common Qualities of Great Business Leaders

Idaconcpts

If you take a look at every successful business, you will inevitably find a brilliant leader. These leaders are responsible for making the business a success. What qualities do these people have that others do not?

How to Create Winning Content & Measure Results

Writtent Blog

When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content.

Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social.

Tips 205

Marketing and Email Signatures: A Love Story

Convince & Convert

Image via BigStockPhoto.com. Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying.

A Quick Explanation of Mortgage Protection Insurance

Idaconcpts

Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance.

Social Media Data Analysis: How to Build your Plan

Devumi

The Devumi blog is chock full of ideas to help move your social media marketing forward. If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on.

Those Books That Bind Us

Ari Herzog

I stumbled across this quote from English actress Emilia Fox: “I never feel lonely if I’ve got a book – they’re like old friends. Even if you’re not reading them over and over again, you know they are there. And they’re part of your history. They sort of tell a story about your journey through life.” ” I know what she means because some of my oldest friends are also books.

List 91

Is Shazam the Future of Mobile Marketing

Convince & Convert

Image via BigStockPhoto.com. Get all JayToday episodes at [link]. Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States.

Mobile 135

5 Ways To Link Offline

Small Business Mavericks

Adrienne Erin makes some good points on SiteProNews in her look at why Links Still Matter to Google: Using Real World Connections. I think it’s a good reminder that even when all the contact with someone is on the Internet, there’s still a real world offline that the person inhabits. Here are her suggestions for linking offline: Start with those you know — have you noticed that you tend to give credibility to the people you have some history with?

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

Twist Image

Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern.