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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. While there’s no hard-and-fast definition of “short-form” or “long-form,” short-form video is generally considered anything from 5 – 90 seconds long.

Video 229
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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

Definition of influencer marketing. How to manage relationships with influencers within your team. If you are considering tapping into the power of influencer marketing, this podcast is a must listen. In this short 20 minute podcast you will learn: . What influencer marketing is NOT. Four main activities for influencer marketing.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. P2P Texting stats from Hustle.

Strategy 209
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

So you might think the team at Instagram would be pretty content with how things are going. First off, bear in mind that Reels are mobile-only. That means you can only create and share them from a mobile device, or from a scheduling tool that incorporates this feature. Only Google’s YouTube breaks the Zuckerberg-owned monopoly.

Instagram 233
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5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. If you want to bring landing pages to the next level, you should definitely try Canvas Ads! Canvas Ads.

Mobile 60
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Dive in below for a full list and definitions of available TikTok analytics. Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Additionally, your social teams may also benefit from a refresh on all current social media definitions for KPIs across the different networks.

Analytics 154
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We Need a Better Definition of "Native Advertising"

Twist Image

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." " We do need a unified definition here.