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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 106
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I've Used Bluesky for 6 Months – Here's What You Should Know

Buffer Social

Among them is Bluesky , which is a decentralized, invite-only social network built on an open-source protocol  (I’ll explain what this means even though I barely understand it myself). It’s one of the most popular alternatives and hit 1 million users in September 2023.

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Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA.

API 178
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Best Free Alternatives to Microsoft Office Word

SocialFish

In the world of technology where Microsoft’s products dominate the market, it’s extremely hard to find suitable software to edit text or write compelling papers you can later use for personal and commercial purposes. Standardization is tricky, so make sure that the platform you’ll use can also be opened in Microsoft Word. Google Docs.

Microsoft 113
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. Structured Data Markup. My Top Posts of 2012 on Inbound Marketing and Audience Development.

SEO 100
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Piwik: The Google Analytics Alternative

Small Business Mavericks

For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. Features include: Full ownership of your data. Custom login panel.

Analytics 121
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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: evernote.

Tools 111