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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

Attribution is how Meta gives credit to an ad for a conversion. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Report your conversions, by default, based on that Attribution Setting. You want to see how many conversions happened within 7 days, too.

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Testing Zaraz to Set Up Facebook Conversions API

Jon Loomer

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. But I’ve heard consistently that its AWS hosting prices many small businesses out. What I do know is that among its capabilities is sending web events for Facebook Conversions API.

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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

And paying the right price pays off. But what is the right price? Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricing for your next influencer marketing campaign. If your goal is conversions. Price per Instagram post.

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Example: Reach Optimization and Conversions

Jon Loomer

I created a simple ad that highlighted the pre-pay price. Since I previously created a Custom Conversion for a Beyond the Boost purchase, I could select to add those purchases to my report. If all of my conversions were view-through, you may have less confidence in these results. In this case, I only used Facebook Feeds.

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Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Value for Advantage+ Shopping

Jon Loomer

By default, the performance goal is “Maximize number of conversions.” Click that drop-down and you’ll see another option: “Maximize value of conversions.” If you have a wide range of product prices, this would help the algorithm focus more on value than volume. You’ll likely end up with fewer conversions, too.

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