article thumbnail

Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Competitor Analysis. Engaging Customers.

B2B 155
article thumbnail

#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. “It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. “By The hybrid of old and new media is promising.

Buy 164
article thumbnail

Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Often, the most effective way of doing this is by publishing press releases. But before you submit a press release, think carefully about the message you want to communicate. Also, you can now discover and track the conversations even when they don’t tag your SM handles. The Nike story proves that.

article thumbnail

How to create an IPO communications strategy for social

Sprout Social

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. With social listening, you can monitor the conversations happening around your brand to ensure everything is above board. Decide on a branded hashtag. Hi, Times Square!

Strategy 117
article thumbnail

Monitor Your Brand Online-Part 1

Harp Interactive

In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! Tags (keywords on social bookmarking sites and Twitter Hashtags).

Brands 307
article thumbnail

Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

I like to end discussions with an invite to tweet me your thoughts or join the conversation. Add their directors on your Linkedin and engage in conversation about their strategy. Remember to use hashtags like #photocontest so your initiative is searchable. Also, remember to thank organizers and sponsors for inviting you.

article thumbnail

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more.

Vocus 188