Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. For example: Your brand name. Press releases. Trademarks.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Competitor Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

MARCH 6, 2024

Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). Often, the most effective way of doing this is by publishing press releases. But before you submit a press release, think carefully about the message you want to communicate.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

MAY 12, 2023

Create content religiously Creating positive content about yourself or your brand can help push down any negative results that may appear in search engine results. This can include blog posts, social media updates, and press releases. Plus, you can also see the top posts and influencers having that word.

Reputation 52

Reputation Tools Sentiment Review 52

Webbiquity SMM

FEBRUARY 13, 2017

However—96% of the people who discuss brands online do not follow those brands’ owned profiles. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. ” — PRDaily (Automote). 3) Tagboard.

Social Media 207

Social Media Tools Netvibes Sample 207