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Monitor Your Brand Online-Part 1

Harp Interactive

However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored.

Brands 307
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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). Often, the most effective way of doing this is by publishing press releases. But before you submit a press release, think carefully about the message you want to communicate.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Competitor Analysis.

B2B 155
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7 Steps For Effective PR Crisis Management In 2023

Keyhole.co

Besides, don’t forget about such channels as a blog, newsletter, press conference, press release, etc. Track your online reputation regularly Continuous brand monitoring is a must-do preventive measure against PR crises. It was one of the hashtag failures that could potentially hurt the company’s reputation.

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Top 5 Online Reputation Management Tools For Transforming Any Crisis To Opportunity

Keyhole.co

Create content religiously Creating positive content about yourself or your brand can help push down any negative results that may appear in search engine results. This can include blog posts, social media updates, and press releases. Why is Keyhole fit for online reputation management?

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

With Netvibes, you can offer clients your very own proprietary, custom-branded social dashboard that automatically pulls in real-time results from all the social campaigns you’re running.” Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook.

Tools 207