Sprout Social
OCTOBER 15, 2020
Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned.
Hootsuite
JUNE 22, 2020
Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring?
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Keyhole.co
DECEMBER 1, 2020
Top Hashtag Analytics Tools for 2021 – Updated in December 2020. It involves consistently monitoring and evaluating your audience’s needs and preferences. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack.
Keyhole.co
OCTOBER 31, 2022
It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.
Harp Interactive
JANUARY 12, 2010
This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Monitoring Tools For: Blogs.
Harp Interactive
JANUARY 6, 2010
One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. The first step to monitoring your brand reputation is listening. For example: Your brand name.
Keyhole.co
NOVEMBER 4, 2020
The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Monitoring your brand online has never been easier.
agora pulse
JUNE 13, 2020
Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. You can then reach out to them to promote your content and increase your brand’s reach.
Direct Marketing Observations
JUNE 21, 2010
I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. I would volunteer that a bit more is required than that; but see what we, as marketers and managers of brands have to put up with?
Keyhole.co
JANUARY 13, 2021
Share of voice (SOV) measures what percentage of the market your brand owns relative to your competitors. It’s a measure of brand awareness. The share of voice formula is: SOV = Your brand’s measures / Total market measures X 100%.
Hootsuite
FEBRUARY 24, 2023
It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business.
Webbiquity SMM
MARCH 31, 2020
Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Twitter is in trouble.
Keyhole.co
OCTOBER 24, 2022
Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers.
Sprout Social
MARCH 10, 2017
Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Monitoring some of the most inspirational brands on Instagram will likely reveal that strategic product promotion and hashtag usage results in better audience engagement and growth. Tracking and Monitoring Campaigns.
Keyhole.co
MARCH 9, 2023
If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.
Webbiquity SMM
APRIL 12, 2022
On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. Here are six steps that will help your brand recover from a social media crisis. Monitor what is being said about your brand.
Keyhole.co
DECEMBER 5, 2022
Let’s start with the most important question: But which social media monitoring tool is the best for your brand? To improve brand positioning. No matter how good your product or service is, you should always monitor your competitors. What hashtags are they using often?
Keyhole.co
DECEMBER 13, 2022
Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. Trusted by more than 7,000 brands, Keyhole puts your social media reporting on autopilot.
Ignite Social Media
JUNE 15, 2017
Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. It can be difficult to find influencers who are the right fit for your brand, and it is important to do the proper research to understand what conversations different influencers are already involved in.
Oktopost
MARCH 7, 2022
We also know the world of social listening is one that can make or break our brand’s reputation. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand.
Webbiquity SMM
AUGUST 29, 2017
And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy. One can search by hashtag and see top trends, but little beyond that. show related hashtags and their relative popularity.
Sprout Social
MARCH 3, 2017
Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations. Listening on Social Media Is Different Than Monitoring. Monitoring.
Keyhole.co
DECEMBER 10, 2022
It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it.
Unmetric
JULY 9, 2019
Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. There’s a host of features that will help you analyze your brand’s social media performance on Twitter and make better marketing decisions.
Keyhole.co
OCTOBER 7, 2020
But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time.
Unmetric
JUNE 11, 2019
The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Pricing: Starting from $1000 per month to monitor 30 brand profiles.
Keyhole.co
AUGUST 29, 2020
Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Jump Links: Brand awareness can be thought of in a few different dimensions: Brand recall: How easily someone remembers your brand Brand recognition: How easily someone can differentiate your brand from others.
Keyhole.co
JANUARY 4, 2023
Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. To maintain brand visibility, it is crucial to keep a constant eye on your competitors’ social media activities. Monitor your competitors on Facebook now.
Sprout Social
JANUARY 5, 2023
But what about listening to your brand’s audience? Brands are often guessing and not listening. . Through strategic social listening, brands can analyze customer conversations at scale. Social listening strategies for brands. Social monitoring vs. social listening.
Oktopost
MARCH 28, 2022
Social Listening : Can you engage in brand monitoring? Employee advocacy – Boost your reach by empowering your team members to become valuable brand advocates. In contrast, Oktopost was specifically developed to meet the unique needs of B2B enterprise brands.
Keyhole.co
AUGUST 24, 2021
The more relevant it is to your audience, the more it will boost your brand’s credibility, as it could help you position your brand as an industry expert. Building your entire strategy around content curation is another and doesn’t bode well for your brand’s credibility.
Oktopost
DECEMBER 22, 2019
Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media.
Buffer Social
NOVEMBER 6, 2016
In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. We had the privilege of speaking with Mention ‘s Head of Content and PR Brittany Berger about the specific ways brands and businesses can leverage monitoring to track social mentions and to shape their marketing strategy moving forward. Mention – Monitor your brand anywhere online.
Webbiquity SMM
NOVEMBER 27, 2018
Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. And Twitter lists are a unique and powerful feature that enable B2B marketers to be more effective with activities such as: Social listening: Twitter’s wide reach can spread can boost or damage a brand’s image on a global scale, and its real-time nature can make that happen quickly.
Sprout Social
FEBRUARY 13, 2019
“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.
Keyhole.co
DECEMBER 26, 2022
Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life. Brand fit.
Keyhole.co
MARCH 1, 2023
One of which is by utilizing data to craft a better media strategy for your brand. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Prioritize brand awareness 4.
Unmetric
SEPTEMBER 9, 2019
Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Regional benchmarks help you identify the position and performance of your brand against your direct competitors within a specific region.
Keyhole.co
JUNE 30, 2021
Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” And even then, you’ll get limited frequency as the platform doesn’t want to spam its audience with the same brand’s messages.
Firebelly
JANUARY 14, 2010
Twitter : Follow @MLKDay and/or use the hashtag #MLKDAY to discuss news and events surrounding the 2010 National MLK Day of Service. Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 1) | Main | Social Media Weekly Roundup 1/11-1/15 » January 14, 2010 4 Ways To Celebrate MLK Day With Social Media Originally posted on January 16, 2009. Details have been updated for 2010. Martin Luther King, Jr. Day is Monday, January 18.
Webbiquity SMM
JANUARY 9, 2012
Curating the curator here, as Gabrielle Conde links to and summarizes 100 educational posts about Twitter, covering the gamut from setting up a Twitter account to using hashtags to marketing and prospecting strategies, from authors like Marian Schembari , Michael Brenner and the ebullient Diana Adams. The Right Way to Build Brand(s) via Twitter by iMedia Connection. Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook?
Firebelly
JANUARY 13, 2010
People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. It allows you to update your Facebook status from Twitter, but you can choose which tweets you want to syndicate by ending the tweet with the hashtag #fb. If they're going to steal the standard, they should incorporate the entire technology, including @symbols and #hashtags.
Firebelly
OCTOBER 26, 2009
Creating hashtags for your name and various forms of your name is dumb. -Be Digitalia | Indianapolis Social Media Marketing « Stop tweeting about the # of followers you have | Main | Stop tweeting out of context » October 26, 2009 Stop tweeting about your emotional break throughs I'm sorry to say but 140 characters doesn't do your self actualization justice, and frankly no one gives a shit (on twitter anyway). Go to facebook or find some friends.
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