Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Monitoring Tools For: Blogs. Hashtags. Monitor This.

Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. The first step to monitoring your brand reputation is listening. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign.

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Trending Sources

Twitter for Business: Is It Time?

Webbiquity SMM

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Twitter is in trouble.

Monitoring “G”

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. I would volunteer that a bit more is required than that; but see what we, as marketers and managers of brands have to put up with?

Three Things Twitter Needs to Thrive

Webbiquity SMM

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy. One can search by hashtag and see top trends, but little beyond that. show related hashtags and their relative popularity.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

6 best Twitter analytics tools

Unmetric

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. We all know how brands use this network to address consumer queries and complaints.

Benchmark Performance with the New Instagram Competitors Report

Sprout Social

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Tracking and Monitoring Campaigns.

Top 10 Social Listening Tools

Oktopost

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media.

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21 best social media analytics tools

Unmetric

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

#SproutChat Recap: Listening vs. Monitoring on Social Media

Sprout Social

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations. Listening on Social Media Is Different Than Monitoring. Monitoring.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

How can brands and individuals make their tweets stand out? She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). How to Find the Best Twitter Hashtags by Sprout Social.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. 26: The 29 Best Social Media Monitoring Tools.

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10 best competitor benchmarking tools in 2019

Unmetric

Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry.

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Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger [SSM015]

Buffer Social

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. What tools are best for monitoring social media conversations.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month).

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

The Right Way to Build Brand(s) via Twitter by iMedia Connection. Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook? 6 Ways To Monitor Your Brand On Twitter by OPEN Forum.

Here are the Twitter advanced search techniques brands need to know about

Sprout Social

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. To help wrangle your brand’s most important real-time interactions, we’ve put together a quick guide breaking down how to make the most of Twitter’s search features.

4 Ways To Celebrate MLK Day With Social Media

Firebelly

Twitter : Follow @MLKDay and/or use the hashtag #MLKDAY to discuss news and events surrounding the 2010 National MLK Day of Service. Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 1) | Main | Social Media Weekly Roundup 1/11-1/15 » January 14, 2010 4 Ways To Celebrate MLK Day With Social Media Originally posted on January 16, 2009. Details have been updated for 2010. Martin Luther King, Jr. Day is Monday, January 18.

We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. It allows you to update your Facebook status from Twitter, but you can choose which tweets you want to syndicate by ending the tweet with the hashtag #fb. If they're going to steal the standard, they should incorporate the entire technology, including @symbols and #hashtags.

Stop tweeting about your emotional break throughs

Firebelly

Creating hashtags for your name and various forms of your name is dumb. -Be Digitalia | Indianapolis Social Media Marketing « Stop tweeting about the # of followers you have | Main | Stop tweeting out of context » October 26, 2009 Stop tweeting about your emotional break throughs I'm sorry to say but 140 characters doesn't do your self actualization justice, and frankly no one gives a shit (on twitter anyway). Go to facebook or find some friends.

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How to use Twitter effectively & grow your brand

Sprout Social

These people visit the channel from all over the world, looking for the latest news and updates from their favorite brands. Unfortunately, while there are many brands tweeting today, many of them don’t know how to use Twitter effectively, to help them grow their business. Scheduling tweets and making sure that you use a couple of hashtags with every post doesn’t mean that you’re a master of Twitter. Understand how to use #hashtags.