5 Ways to Use Pinterest to Boost Press Release Results

Convince & Convert

So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email.

#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

“It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. “By What do you think – are you ready to buy through a hashtag?

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press.

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How Nonprofit Pros Use Twitter

SocialFish

Don’t let your tweets devolve to mere “press releases.” Master hashtags. Tweets with hashtags usually get more engagement. Monitor your key hashtags to help you find new people and engage in relevant conversations. This post originally appeared on JohnHaydon.com.

Use Multimedia to Tell Stories

Proactive Report

PR Newswire recently took a look at how press releases sent on the wire perform in terms of number of views. Adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views.

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Actively promote the event hashtag and invite users to share their content on Twitter and Instagram. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Deloitte University Press ). In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. Deloitte University Press ). Deloitte University Press ). Deloitte University Press ).

Senior Social Media Professional Training – August 2018

Laurel Papworth

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia.

Who’s Looking at Your Product Page?

Idaconcpts

A lot of “marketing gurus” like to talk about the value of a press release, but is your new product really a hot news item? You can also take advantage of social search tools by “hashtagging” your content with a “#” symbol and some of your keywords.

Monitor Your Brand Online-Part 1

Harp Interactive

Tags (keywords on social bookmarking sites and Twitter Hashtags). Press releases. One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Simply enter a hashtag and tagboard will pull in great content from across the web.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening.

How to Apply Social to Conferences

SocialFish

Gone are the days of waiting for the formal press release before sharing information about keynoters. Set up the conference hashtag early and promote it often. Do you work in the Meetings or Conferences department of your association?

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Have you got a branded hashtag for your Instagram posts?

How to accelerate Instagram growth (without buying followers)

Sprout Social

Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy. The question is, what is the best way to use hashtags?

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Not necessarily because you have to share an actual press release here, but rather since it can take form of a great news source.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Journalists receive, on average, 50-100 press releases every week. For example, it does not use videos or hashtags and it does not appear to have responded to any of the posts left by users.” ” ( Virtual Press Office ). Virtual Press Office ).

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Actively promote the event hashtag and invite users to share their content on Twitter and Instagram. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW.

5 Social Media Updates You Need To Action Right Now

agora pulse

In a press release by Instagram , it was announced that their feed will go back to chronological order, meaning newer posts will likely appear first. Instagram introduced the ability to follow hashtags. What a year it’s been for social media managers and we’re only in May!

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How Much Social Listening Should I Really Do For My Clients?

agora pulse

Analyze Campaigns – If you are issuing press releases or campaigns then you need to monitor the public reaction. You can also run reports on hashtags you may have used for a campaign to see who’s talking about them and what they are saying!

How To Build The Most Powerful Personal Brand In Your Industry

Rebekah Radice

Step 1: Create a Personal Brand “About” and Press Page. One of the biggest must-have steps in building your personal brand is creating an About and Press page. The first step is deciding what you’ll share on your About and Press page. Step 3: Hack Your Hashtags.

Is Voicemail Dead?

Waxing UnLyrical

In between media calls and writing press releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive.

5 Social Media Updates You Need To Action Right Now

agora pulse

In a press release by Instagram , it was announced that their feed will go back to chronological order, meaning newer posts will likely appear first. Instagram introduced the ability to follow hashtags. What a year it’s been for social media managers and we’re only in May!

This Week in Social Media – 8/14/2013

Social Media Marketing

With its latest change in policy around links in press releases , Google is influencing public relations. The Platforms Instagram released v.

ReSearch.ly Social Search Platform Launched

Bill Hartzer

identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. From their press release today, here is some more info about ReSearch.ly: ReSearch.ly This blog post has recently been updated.

Let’s Be Clear on Content Creation vs. Content Curation

agora pulse

To Save Time – If you’re a busy content manager with five social media channels to populate, a blog to write, a brochure to work on and perhaps a few press releases each day then curation really is a saving grace.

Four Things You Need to Know About Hosting a Webinar

Ignite Social Media

A lot of people will judge whether or not to sign-up for a webinar just by looking at the title, so pick a catchy title, tagline and hashtag. Don’t forget to press the ‘record’ button so you can use the presentation later on.

Free Tools for Monitoring Hot Search Trends

Adam Sherk

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement?

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How to efficiently set up your content planning for 2019

Sprout Social

Sprout Social Hashtag Calendar : List of popular hashtags for every week of the year (which can be re-purposed for 2019!). Animatron Social Media Calendar : This one also lets you create a social media video for each day in the calendar: Action item: All of these special days and months have their own hashtags, so make sure to include those in your roadmap. Content marketing has been steadily growing for several years now.

Real-time Search Optimization for News Sites

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

It is not about blasting people with a press release, or cold pitching reporters strictly because a tool said they covered your beat (though a fair bit of that still goes on), or even building a site and hoping people will come. Image via BigStockPhoto.com.

Law Firms: When Making Announcements, Think Outside The Box

Myrland Marketing

Over on PR News, there’s a very interesting post about Amazon distributing a recent press release about the Kindle Fire via 14 Tweets. All of the Tweets and other Social Media updates with that hashtag will appear when #firehdx is searched.

[INTERVIEW] Twiplomacy reveal the secrets to communicating with world leaders

Audiense

Overall, our DMs get a 25% response rate; this is a much higher rate than a press release, and it gets straight to their government’s social team (sometimes the leaders themselves reply too).

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Cultural commentators refer to this phenomenon as the “fame epidemic,” and some social media experts believe that a few of the biggest hashtag fails in years past were deliberate attempts on the part of the company to simply gain notice. Be Worthy of a Press Release.

How To Build The Most Powerful Personal Brand In Your Industry

Rebekah Radice

Step 1: Create a Personal Brand “About” and Press Page. One of the biggest must-have steps in building your personal brand is creating an About and Press page. The first step is deciding what you’ll share on your About and Press page. Step 3: Hack Your Hashtags.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. Forget buttons… by pressing a dot on a screen!

8 Ways Businesses Should Use Social Media

Kikolani

Another example of social media usage for crisis communication is how Ari Herzog , a Newburyport City Councilman, used Twitter to update those affected by a power outage using the Newburyport hashtag (#NBPT).

Twitter: @Anywhere announcement

Laurel Papworth

Anyway here’s my thoughts, right after the Twitter blog/press release : Monday, March 15, 2010. publishes them on Twitter with a hashtag #video or #nameofvid. Twitter just announced @anywhere platform – notice who is missing? Google!

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

News Releases and Pitches. While news and press releases themselves are targeted more at journalists and editors who write publications your audience loves to read, the idea here is to get coverage in influential publications to reach your audience.

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32 Experts Share Their Best Blog Post Promotion Tips

Kikolani

Ryan Deiss is a 10 year Internet Marketing Veteran, and at the age of 30 Ryan has become a widely followed and respected IM Guru releasing countless reports and courses on subjects ranging from social media to continuity programs and SEO.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

News Releases and Pitches. While news and press releases themselves are targeted more at journalists and editors who write publications your audience loves to read, the idea here is to get coverage in influential publications to reach your audience.

The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

Don’t apply mass media (press releases, TV, radio, etc.) How'd I forget the two hashtags??? How'd I forget the two hashtags??? Home About Me Speaking Legal-ese My Team Gov 2.0

How to Create Awesome Content From Your Next Event Experience

ProBlogger

Conduct a quick industry-relevant survey of visitors to your booth – use a prize draw as incentive to enter and use the findings to create a press release to promote awareness of your business. Image via Flickr user richard.scott1952.