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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155
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#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. “It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. “By The hybrid of old and new media is promising.

Buy 164
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How to create an IPO communications strategy for social

Sprout Social

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Decide on a branded hashtag. It’s a key tool for investor relations. Hi, Times Square!

Strategy 111
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Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. Tags (keywords on social bookmarking sites and Twitter Hashtags).

Brands 307
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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.