Webbiquity SMM

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. What brand marketers can learn from PR by iMedia Connection. Six Tips For Making Your Press Release Twitter Friendly by Mediabistro.

Vocus 188

Vocus Press Release Tips Blogger 188

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Compare that to a standard text-only press release and you can probably guess which will leave a more lasting impression.

Strategy 113

Strategy How To Hashtag Team 113

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Waxing UnLyrical

DECEMBER 16, 2013

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. As many of you know, I started the #measurePR Twitter chat back in 2010.

Storify 216

Storify Press Release Case Study Hashtag 216

Convince & Convert

APRIL 10, 2018

Social Media Examiner does this well by consistently sharing what attendees can expect at their annual Social Media Marketing World conference leading up to the event. Actively promote the event hashtag and invite users to share their content on Twitter and Instagram. Collaborate with your speakers to produce teaser content.

Eventful 107

Eventful Social Media Conference Hashtag 107

Mindjumpers

JUNE 8, 2011

Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event. Develop social news backgrounders.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Report 95

Report Social Media Management Small Business Hashtag 95

Sprout Social

JANUARY 18, 2022

Social media can move markets. Social gives consumers the power to mobilize en masse—which can radically impact market behavior. Creating an investor relations-specific social presence can help your brand engage more proactively with business audiences like investors, analysts, and market and finance reporters. GM’s Mary Barra.

Skills 126

Skills Sentiment Team Press Release 126

Sprout Social

OCTOBER 23, 2018

Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time.

Buy 111

Buy Instagram How To Geotagging 111

Idaconcpts

JULY 27, 2013

A lot of “marketing gurus” like to talk about the value of a press release, but is your new product really a hot news item? You can also take advantage of social search tools by “hashtagging” your content with a “#” symbol and some of your keywords. If you’re honest with yourself, the answer is most likely “no.”

Products 159

Products Press Release Analytics Blogger 159

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Laurel Papworth

JULY 23, 2018

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Suitable for Small Business or Social Media Marketing Managers. Suitable for Gov, NFP and large Corporates.

Training 40

Training Social Media Press Release Exercises 40

Hootsuite

APRIL 26, 2023

In the press release for the latter case, OCR Director Melanie Fontes stated: “This latest enforcement action demonstrates the importance of following the law even when you are using social media. Sharing patient information with an agency Do you work with a third-party marketing agency to help you with social media?

Social Media 93

Social Media Health Care Tips Policies 93

Ignite Social Media

JULY 25, 2017

A lot of people will judge whether or not to sign-up for a webinar just by looking at the title, so pick a catchy title, tagline and hashtag. It is best to start promoting your webinar at least 2 weeks prior to the date and make sure you do a final push 24 hours before (when most people actually sign-up).

Hosting 90

Hosting Press Release Upcoming Hashtag 90

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

Social Media 167

Social Media Flipboard Press Release Trends 167

Waxing UnLyrical

MARCH 30, 2011

Case in point: Renai LeMay is a well-known technology journalist and publisher in Australia, known (at least in the circles I inhabit) for his occasional rants against PR people (his rants having somewhat of a cult following, and even their own hashtag – #renairant) and his abhorrence of telephone calls. To what end?

Web 2.0 134

Web 2.0 Press Release FAQ Flickr 134

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. From their press release today, here is some more info about ReSearch.ly: ReSearch.ly

Platform 103

Platform Sentiment Press Release Technorati 103

agora pulse

SEPTEMBER 14, 2020

Lists can help organize your interactions with people at different points in the sales and marketing process. Making lists to monitor their activity can help you respond to the market. Social media marketing agencies, digital agencies, and larger teams might want to break this down further. Get Press Coverage Via Twitter Lists.

List 107

List Products Twitter Eventful 107

Likeable

JULY 23, 2020

Photography app VSCO kicked off #BlackJoyMatters with a global call to action, urging online communities to create, capture, and share their interpretations of Black Joy to social media through posting art, first-person videos, and/or photos across every social platform using the hashtag #BlackJoyMatters.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Convince & Convert

APRIL 16, 2013

It is not about blasting people with a press release, or cold pitching reporters strictly because a tool said they covered your beat (though a fair bit of that still goes on), or even building a site and hoping people will come. The changing communications landscape has also led to revolutionary changes in the world of market research.

Analytics 139

Analytics Press Release Health Care Data 139

agora pulse

DECEMBER 14, 2016

Peer To Peer = Power – As a marketer you need to remember that the word of your customers is more significant than the advertising you are doing. Analyze Campaigns – If you are issuing press releases or campaigns then you need to monitor the public reaction. You need to know what people are saying about your brand.

Tweetdeck 60

Tweetdeck Social Media Management Press Release Influencer 60

Adam Sherk

OCTOBER 1, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Trends 146

Trends Tools Embedding Digg 146

Myrland Marketing

OCTOBER 3, 2013

Over on PR News, there’s a very interesting post about Amazon distributing a recent press release about the Kindle Fire via 14 Tweets. Each Tweet plugged a different aspect of the new Kindle Fire, and appears to be a summary of the release they distributed via their website and Business Wire.

Press Release 76

Press Release News Hashtag Sample 76

Oktopost

SEPTEMBER 24, 2019

In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff.

Reputation 83

Reputation Press Release Airlines Construction 83

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 92

Tools Sentiment Marketing Reputation 92

Adam Sherk

MARCH 16, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! So what can news sites do to maximize their visibility in real-time search? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 143

Sites News Yahoo Engineering 143

Social Media Strategies Summit

OCTOBER 7, 2021

You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. But which online event marketing ideas can help you drum up increased registration and engagement? The question is, would these online event marketing ideas also work for your brand? Are there other ideas you can try?

Eventful 207

Eventful Marketing Upcoming Influencer 207

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Explain the marketing segments for [INSERT INDUSTRY].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

B2B 135

B2B Social Media Hashtag Press Release 135

Convince & Convert

AUGUST 23, 2012

So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. Be sure to upload it on Pinterest, then add a hyperlink back to the full release with a short summary and a few keyword hashtags. Use Pinterest for Free Market Research.

Press Release 142

Press Release Hashtag Consultant News 142

Sprout Social

FEBRUARY 23, 2023

Power up public relations efforts Once upon a time, “marketing” and “public relations” existed in their own respective lanes. Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Has sentiment been trending up or down in recent months?

Social Media 108

Social Media Brands Press Release Sentiment 108

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. But increasingly, agencies realize the benefits of flipping the script, transforming themselves from prospects to marketers. And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn. Market reports.

Examples 151

Examples LinkedIn Social Media Overview 151

Sprout Social

FEBRUARY 7, 2022

Vanessa Mbonu , the NAACP’s Vice President of Digital Marketing & Communications, calls the new strategy “ social media relations.”. On Twitter, Duolingo made the event into a full-day affair complete with custom video content, animations and an event hashtag. Share press releases with a wider audience.

Strategy 101

Strategy Press Release How To Report 101

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Your brand name, @brand social handles and hashtags.

Social Media 115

Social Media How To Press Release Sentiment 115

ProBlogger

MARCH 12, 2015

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas.

Eventful 20

Eventful Content Startup How To 20

Writtent Blog

OCTOBER 1, 2013

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. It’s up to the savviest content marketers to glean what they can from ad copywriters before the profession disappears. Headlines Matter.

Advertising 96

Advertising Content Marketing Press Release 96