The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

Waxing UnLyrical

JUNE 26, 2012

we’re approaching the height of summer vacations and travel. we’re approaching the height of summer vacations and travel (unless you’re in the “other” hemisphere,” in which case you’re shivering your timbers off, and Jamie Garantziotis is going to have to take care of you). Please do share! .

Travel 177

Travel Press Release Mobile Meeting 177

Later

NOVEMBER 5, 2020

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way. Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) We’d love to help.

Social Media 109

Social Media Content How To Hotels 109

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Travel, Places and Events.

Yahoo 143

Yahoo Facebook Sample Samples 143

SocMed Sean

JUNE 22, 2018

In fact, I would get that questions relating to content restriction are probably one of the most common questions that get via my contact form or direct messages on the various social networks. Is there a way that I can block a person from sharing things on Facebook, without unfriending or blocking them? I hope you can help.

Facebook 213

Facebook Privacy Construction Mobile 213

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Influencer 96

Influencer Instagram Brands Fashion 96

Waxing UnLyrical

JANUARY 8, 2013

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. What do you think: will Facebook ever successfully bridge the gap between employers and employees?

Yammer 262

Yammer Facebook Travel Engagement 262

Convince & Convert

JULY 30, 2013

Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook? How Do The Brand Characters Stack Up in Facebook Engagement?

Brands 150

Brands Case Study Content Facebook 150

Mindjumpers

AUGUST 29, 2012

Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages. The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide. I have taken a look at what it has to offer.

Sites 228

Sites Facebook Overview Guidelines 228

Pixlee

OCTOBER 30, 2019

Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Online travel agencies can learn from Amazon’s checkout process by reprioritizing the consumer experience, especially at checkout. Simplifying the Checkout to Increase Conversion. Smart Tools Integration.

Travel 45

Travel Discount Compete Price 45

Sprout Social

MAY 8, 2023

Keep an eye out for emerging trends or subcultures on the platform and test your own content. Consider as well as your target audience, business goals and the content itself. News travels quickly, and the best times to post on TikTok for the media and entertainment industry are Mondays at 8 a.m., Users on average spend 23.5

Tourism 108

Tourism Travel Education Engagement 108

Waxing UnLyrical

OCTOBER 28, 2016

So much has been going on, with all the travel… more on that soon! The October 13th edition of #measurePR focused on measuring content. Here’s some of what we talked about: On how we can benchmark the amount of time it takes to create effective content: A2 #measurePR First step, establish your #KPIs.

Content 100

Content Comparison Banking Consultant 100

Hootsuite

SEPTEMBER 25, 2023

Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

Industry 125

Industry Engagement HootSuite Analytics 125

Keyhole.co

DECEMBER 23, 2023

million Facebook: 5.1 Their social media accounts have a mix of beautiful destinations with idyllic travel images on one hand and hilarious memes and jokes on the other. By using this type of content, Ryanair’s marketing strategy keeps existing users engaged and draws in fresh audiences looking to laugh. Instagram: 1.3

Social Media 52

Social Media Engagement Strategy Meme 52

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. You may even have some content ideas in mind.

Video 93

Video Film Content How To 93

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Mindjumpers

APRIL 19, 2011

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. In other words, you may create and strategise about engaging content, but if it doesn’t reach your users, your efforts are wasted. Facebook Real-Time Ad Targeting.

Facebook 279

Facebook How To URL Retail 279

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. These five tactics stand to help turn Facebook into a high-converting channel.

UGC 72

UGC Facebook Library Transportation 72

Ignite Social Media

AUGUST 31, 2021

Platforms have begun testing new ways to benefit brands on social: Facebook launched Shops, Pinterest unveiled a new Shop Tab, and Instagram Checkout allows users to make a purchase without ever leaving the app. The right audience with similar key values will find meaning in this content. The data backs up this trend as well.

Trends 184

Trends Organization Social Media Travel 184

Sherrilynne Starkie

FEBRUARY 15, 2018

Facebook Launches new Lists feature. Facebook is introducing a new feature for posting status updates, called Lists. The new feature, which begins rolling out this week, g ets people to share more personal content. Suggested lists could be places you'd like to travel to or a simple to-do for the day.

Analytics 249

Analytics Report Google Notification 249

Jon Loomer

OCTOBER 5, 2017

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Target Nearby Travelers.

Video 153

Video Facebook YouTube Publishing 153

Keyhole.co

MARCH 24, 2024

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Travel 40

Travel Class Social Media Hotels 40

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. avid food TV viewers. Stay consistent.

Travel 75

Travel Hosting Social Media Influencer 75

Buffer Social

FEBRUARY 6, 2017

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story.

Travel 40

Travel Posterous Social Media Management Groups 40

Ignite Social Media

OCTOBER 17, 2017

Given the amount of content we’re seeing on this channel and the early start users are getting, the sooner you can get content up, the better. In order for your content to be seen by the most users, your brand will need to be smart with the way your content is being published. Give Your Boards Some TLC.

Content 97

Content Trends Travel Buy 97

Likeable

AUGUST 27, 2018

But there’s more to their content than vacation selfies and gorgeous views. The Facebook feed of Four Seasons is largely repurposed content from Instagram. On both networks, the brand shares lots of user-generated content with hashtags like #ExperienceFS and #WakeUpWithFS (breakfast in bed, anyone?). Four Seasons.

Hotels 64

Hotels Brands Facebook Travel 64

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

Picasa 177

Picasa Content Vimeo Tourism 177

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. Key Stats: Over 2.8 billion global active users. 90 million US users. Key Stats: Over 2.1

Platform 118

Platform Social Media Tumblr Reddit 118

ProBlogger

JANUARY 2, 2018

3 Travel Bloggers Share Their Tips and Stories. And like our ‘tech blogger’ episode 222, I’ve put together stories from three travel and tourism bloggers. Links and Resources for 3 Travel Bloggers Share their Stories and Tips. Amateur Traveler Blogger Chris Christensen. Facebook Group. Red Sweater MarsEdit 4.

Travel 46

Travel Blogger Tips Hotels 46

Ignite Social Media

APRIL 16, 2018

How Our Paid Media Strategy Paid Off: We began our partnership with the Outer Banks when they were in search of a collaborative partner who could drive engagement and increase off-season travel through their social media channels. Working alongside the client we created an overall social and paid media strategy.

Banking 119

Banking Social Media Travel Newsletter 119

Firebelly

JANUARY 24, 2012

The main reason people get on Facebook is to engage with friends and family, not brands. Lifestyle questions are questions like, ‘what’s your favorite movie’ or ‘where’s the most exotic place you have traveled? Stop back by next Tuesday for Facebook Page Management Tip #4: Ask For Different Perspectives.

Questions 167

Questions Tips Facebook Travel 167

Sprout Social

JULY 6, 2022

Travel and Tourism. Remember that Twitter’s use extends beyond breaking news and viral content. The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 77

Reputation Brands Sentiment Survey 77

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

Strategy 175

Strategy Marketing Banking Influencer 175