Seven Ways to Repurpose Your PR Content
MARCH 1, 2017
Your PR content holds undiscovered treasures that will help you better connect with your audience. Repurposing your content not only ensures it will live longer, but it will increase the traffic to your website, and make you more creative in the process.
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
Facebook Rewards Longer Content: Here’s What We Found
AUGUST 18, 2015
About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled Are You Sure You Want to Leave Facebook? , Both articles talk about how Facebook now rewards you when people stay on your page longer. By Gini Dietrich.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust.
5 Reasons Snackable Content is (Still) Awesome
OCTOBER 7, 2015
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media.
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. To help us tell their stories, we do a few things to stay creative and keep content fresh: Subscribe to SmartBrief. By Gini Dietrich.
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising.
How To Guarantee Your Facebook Page Content Reaches Your Fans
APRIL 2, 2014
The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. Facebook Social Media
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. Readers: Have you experienced any branded content in Facebook Instant Articles?
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
Metrics for content marketing, are key to understanding campaign performance! Typically I include data on: Performance of paid marking campaigns – Whether PPC or Facebook Ads. The calendar I created for them shows the days and times content is posted.
Is Facebook Discouraging Business From Creating Content?
APRIL 6, 2017
“How many Facebook posts per day is a good amount?” Facebook has changed too and recently I’ve started to suspect they’re trying to tell us something. Namely, could they be encouraging us to post less frequently to our Facebook business pages?
Facebook 360 Photos: The New Frontier of Hyper-Engaging Content
Ignite Social Media
JULY 5, 2016
Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content.
Monday Roundup: Content Rules
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy.
Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)
MAY 27, 2016
With more than 1 billion people logging in every day , Facebook is the king of social networks in terms of daily active users and the amount of referral traffic generated by those users. Fractl surveyed 2,000 people about how they share content.
Eleven Ways Facebook Page Timelines Change Your Content Strategy
MARCH 20, 2012
The new Facebook page timeline layout changes the way your organization needs to think about content. Custom welcome tabs were also used as a way to convert Facebook fans. Here are a 11 things to consider in your new Facebook content strategy: 1.
3 Ways To Tell If Facebook Fans Like The Content You’re Curating
AUGUST 10, 2012
You’re curating content on your Facebook page. But if the content is getting a lot of positive comments, Likes and shares, then there’s a good chance it’s going over well with your audience. How do you gauge your curation efforts on Facebook?
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Whenever you publish content it should be relevant for both your audience and your own business perspectives.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Swayy for Personalized Content. By Jessica Davis.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Facebook.
Content Creators: Enough with the Boring
FEBRUARY 23, 2015
By Lindsay Bell Content. But, take a poll (even a non-scientific Facebook poll!) and you will find content means many different things to many different people. Content Creators: Enough with the Boring! Don’t allow that trap to paralyze your content efforts.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
Why isn’t your amazing content going viral? You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. Why aren’t people sharing your content? What pushes someone to not only to view your content, but to pass it on?
Is Content More Important than Conversation?
FEBRUARY 6, 2012
You could advertise on Facebook for $0.25 That’s content marketing. Conversations without any content are less likely to go anywhere. Quantity conversation doesn’t make up for lack of quality content. And yes, content is harder to do than conversation.
Facebook in Talks for Exclusive Video Content (Report)
DECEMBER 14, 2016
In what seemed to be an increasingly inevitable move, Facebook is in discussions to license exclusive video content. Peter Kafka of Recode reported that the social network is negotiating with television studios and other video providers to license content including scripted shows, game shows and sports. Readers: What are your thoughts on Facebook’s move toward original content?
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success.
Why Customised Content is (still) growing
FEBRUARY 26, 2015
Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience. They want relevant custom content. We say Facebook is global, but social is local. People Like Customised Content.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. Facebook defines engagement as including all clicks, not only comments, likes and shares.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
It’s not easy to produce great content every time you hit publish and it’s impossible to publish a string of never ending home runs. Eleven Content Marketing Ideas. Here are my top 11 tips for having great content ideas at your fingertips. By Bryan Adams.
Paid advertising on Facebook: the boost your content needs?
PWB Marketing Blog
NOVEMBER 28, 2016
Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short: we WANT Facebook to keep the users happy so that we have an audience to market to in the first place.
How to Build a Marketing Funnel for Facebook Ads
MAY 24, 2016
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process. The post How to Build a Marketing Funnel for Facebook Ads appeared first on Spin Sucks.
10 Ways to Get More People to Read Your Content
DECEMBER 20, 2014
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment).
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. Where will I find the content. -
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. Whatever you call it, get your content out when it is published. Facebook.
Video is The New King of Content Marketing
SEPTEMBER 28, 2015
Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. No other channel can match this except for the ubiquitous Facebook. Content strategy.
Facebook Updates Branded Content Policy to Include Verified Profiles
OCTOBER 27, 2016
Users with verified Facebook profiles can now share branded content on Facebook, as Facebook announced it updated its Branded Content Policy to include verified profiles. Facebook previously announced changes to its Branded Content Policy in April 2016 , which allowed verified Facebook pages to bring their sponsorships onto Facebook by posting branded content and tagging the associated marketers in their posts.
Content Marketing: Hunting The Visual Gold [Infographic]
NOVEMBER 30, 2012
Amplifying your copy with high quality visuals creates great, engaging content. In our daily work with content marketing, we focus on how to create content that fits the context. Are you already turning your content marketing into visual gold?
Boost Content with Science and Art
APRIL 27, 2015
By Gini Dietrich Last week, Paul Sutton had a question about when to boost content. ” The conversation went on to include Daria Taylor and we debated for a few minutes the differences between paid and organic and whether you should boost content. Facebook wants to make money.