8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. Facebook Content Marketing for Business (Wishpond).

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Content Calendar for Content Marketing

PWB Marketing Blog

As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance!

Trending Sources

Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. Facebook has a saying that, “this journey is 1% finished.”

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Many (most?)

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content.

Content Marketing: How to Measure Its Effectiveness [Infographic]

Pamorama

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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Buyer Personas: The Keys to Content Marketing

Pamorama

Customized content can help drive your prospects through the sales funnel and ultimately convert them to buyers. . Are they always online or are they oblivious to Facebook, Twitter, and other social networks? One of the basic tenets of marketing is to define your target customer.

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Content marketing has changed the way consumers research and buy your products. Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. Web content.

Social Media is Key to B2B Content Marketing [Report]

Pamorama

91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. Content marketing is the art of communicating with your customers and prospects without selling.

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Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Why Visual Content and Marketing Go Hand in Hand [Infographic].

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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario.

49 Tactics to Atomize Your Content Marketing

Convince & Convert

Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. 3 Reasons Content Atomization Isn’t an Option. 49 Ways to Atomize Your Content Marketing.

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5 Reasons Snackable Content is (Still) Awesome

Visually SM

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. 15% increase in ROI from Facebook.

The Content Marketing Trend Literally Worth Watching

Convince & Convert

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans.

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board.

Journalism Is Not Content Marketing

Twist Image

Fake Facebook memes often get much more traction and distribution than the proper news stories that are written about it to correct the error. Asking a journalist to become a content marketer is like asking a police officer to babysit your dog. . I love content marketing.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done.

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

Pamorama

It is vital to plan, manage, and optimize your content marketing initiatives. . The pressure to publish timely, engaging, content has never been higher. Each one requires constant care and feeding, and content is at the core of every conversation. .

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Some industry experts say we are living in a post-dot-com age where “homeless media” is the future of content publishing. So what is Facebook video anyway? And what about Facebook Live?

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7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook.

When Content Marketing Lets You Down

Waxing UnLyrical

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. So instead I posted it on Facebook, where several of us laughed over it together. The content is primarily New Jersey-focused.

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content.

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Content Marketing: Hunting The Visual Gold [Infographic]

Mindjumpers

Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context.

Facebook Adds More Tools for Branded Content in Instant Articles

SocialTimes Facebook

Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. As a reminder, publishers can still customize the text in the byline to indicate a featured marketer.

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The Complete Guide to Facebook Marketing

Sprout Social

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. FacebookWith 1.79

12 Time-Saving Tools for Content Marketers

Convince & Convert

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Contently.

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Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. No other channel can match this except for the ubiquitous Facebook. Content strategy.

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Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. To be effective, orignal, quality content is key and until recently companies had often underestimated the time and resourses required. 1 Facebook brand.

Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent.

Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story.

37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales.

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How To Guarantee Your Facebook Page Content Reaches Your Fans

Jason Yormark

The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. Facebook Social Media

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Times are changing.

3 Ways To Tell If Facebook Fans Like The Content You’re Curating

Firebelly

You’re curating content on your Facebook page. But if the content is getting a lot of positive comments, Likes and shares, then there’s a good chance it’s going over well with your audience. How do you gauge your curation efforts on Facebook?