Trending Sources

Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust.

Seven Ways to Repurpose Your PR Content

Spin Sucks

Your PR content holds undiscovered treasures that will help you better connect with your audience. Repurposing your content not only ensures it will live longer, but it will increase the traffic to your website, and make you more creative in the process.

Content Marketing Most Certainly is Not Dead

Spin Sucks

Content marketing is dead! Content marketing doesn't work! We have content shock! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks.

A Holiday Guide for the Content Marketer

Spin Sucks

As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. A Holiday Guide for the Content Marketer. Two great content ideas there. Facebook Search.

8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. Facebook Content Marketing for Business (Wishpond).

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Automates sharing of curated content.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.

Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. Facebook has a saying that, “this journey is 1% finished.”

Measuring Your Content Marketing Success [Infographic]

Pamorama

Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. How do you measure content marketing?

Facebook Rewards Longer Content: Here’s What We Found

Spin Sucks

About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled Are You Sure You Want to Leave Facebook? , Both articles talk about how Facebook now rewards you when people stay on your page longer. By Gini Dietrich.

How to Measure Content Marketing Success

Webbiquity SMM

With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? 61% of people say they trust companies that deliver custom content.

Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

Yesterday we had a nice conversation about content distribution and how to gain new readers. In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing.

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25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Many (most?)

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content.

How to Build a Marketing Funnel for Facebook Ads

Spin Sucks

Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process. The post How to Build a Marketing Funnel for Facebook Ads appeared first on Spin Sucks.

Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. No other channel can match this except for the ubiquitous Facebook. Content strategy.

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Content Marketing: Hunting The Visual Gold [Infographic]

Mindjumpers

Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context.

Content Marketing: How to Measure Its Effectiveness [Infographic]

Pamorama

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation.

Buyer Personas: The Keys to Content Marketing

Pamorama

Customized content can help drive your prospects through the sales funnel and ultimately convert them to buyers. . Are they always online or are they oblivious to Facebook, Twitter, and other social networks? One of the basic tenets of marketing is to define your target customer.

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook.

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Content marketing has changed the way consumers research and buy your products. Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. Web content.

How to Create Facebook Ads that Compel Clicks

Spin Sucks

Struggling with Facebook ads? Truly understanding Facebook advertising is a learning curve, and depending on how savvy you are in marketing, it can take a few weeks. Deirdre Anne Lopian has five tips to help you create a successful first Facebook advertising campaign.

Social Media is Key to B2B Content Marketing [Report]

Pamorama

91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. Content marketing is the art of communicating with your customers and prospects without selling.

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Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Why Visual Content and Marketing Go Hand in Hand [Infographic].

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Five Things Bacon Can Teach Us About Content Marketing

Spin Sucks

For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. Five Things Bacon Can Teach Us About Content Marketing. Your content should follow a similar philosophy.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario.

49 Tactics to Atomize Your Content Marketing

Convince & Convert

Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. 3 Reasons Content Atomization Isn’t an Option. 49 Ways to Atomize Your Content Marketing.

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The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Content Marketing: Dos and Dont’s [Report].

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7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. 15% increase in ROI from Facebook.

5 Reasons Snackable Content is (Still) Awesome

Visually SM

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media.

The Content Marketing Trend Literally Worth Watching

Convince & Convert

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board.

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

Journalism Is Not Content Marketing

Twist Image

Fake Facebook memes often get much more traction and distribution than the proper news stories that are written about it to correct the error. Asking a journalist to become a content marketer is like asking a police officer to babysit your dog. . I love content marketing.

The Complete Guide to Facebook Marketing

Sprout Social

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. FacebookWith 1.79

Understanding Viral Content Marketing [Infographic]

Mindjumpers

Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Also, we will look at why and what kind of content goes viral.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Some industry experts say we are living in a post-dot-com age where “homeless media” is the future of content publishing. So what is Facebook video anyway? And what about Facebook Live?

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Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand .

Why Emotional Headlines are Good for Your Content Marketing

Spin Sucks

One look at your Facebook news feed reveals that emotional headlines influence what visitors are seeing online. We started testing the most (and least) shared headlines using the Emotional Marketing Value (EMV) Headline Analyzer as made available by the Advanced Marketing Institute.