Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) We’d love to help.

Social Media 109

Social Media Content How To Hotels 109

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Later

NOVEMBER 5, 2020

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Influencer 61

Influencer Instagram Brands Fashion 61

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 90

Reputation Brands Sentiment Survey 90

Keyhole.co

MARCH 24, 2024

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

AUGUST 31, 2021

Platforms have begun testing new ways to benefit brands on social: Facebook launched Shops, Pinterest unveiled a new Shop Tab, and Instagram Checkout allows users to make a purchase without ever leaving the app. The right audience with similar key values will find meaning in this content. The data backs up this trend as well.

Trends 184

Trends Organization Social Media Travel 184

Convince & Convert

NOVEMBER 8, 2016

Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content. We want to maximize the reach of our content through more clickthroughs, likes, and shares. Using Open Graph Tags on Facebook. Can you create great visuals of any part of your content?

Social Media 167

Social Media Hashtag Travel Tourism 167

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

Strategy 175

Strategy Marketing Banking Influencer 175

Ignite Social Media

JUNE 13, 2017

There are endless answers to this question but to simplify it we’ll narrow it down to a few that are easy to execute: Facebook Newsfeed Comment to Win. If you’re focused on your Facebook audience, a comment to win is an easy way to engage with your fans. Tweet to Win. Instagram UGC. Official Rules. What kind of prizing should I offer?

Widget 118

Widget Hashtag UGC Travel 118

Likeable

AUGUST 27, 2018

But there’s more to their content than vacation selfies and gorgeous views. The Facebook feed of Four Seasons is largely repurposed content from Instagram. On both networks, the brand shares lots of user-generated content with hashtags like #ExperienceFS and #WakeUpWithFS (breakfast in bed, anyone?). Four Seasons.

Hotels 64

Hotels Brands Facebook Travel 64

Ignite Social Media

OCTOBER 24, 2019

As a result of ever-changing content algorithms, social media benchmarks are fickle. Facebook Calls to Action and Ad Placements. Facebook Calls to Action and Ad Placements. In our sample of data, we found that, on average, Facebook post engagement rates increase by 88% when the call-to-action in the copy is a question.

Social Media 65

Social Media Sample Samples Hashtag 65

Keyhole.co

APRIL 3, 2024

It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts. This means that for companies and content creators, understanding the rhythm of this digital heartbeat is necessary.

Strategy 52

Strategy Twitter Tips Marketing 52

Buffer Social

DECEMBER 14, 2022

Here’s how to get started with optimizing your TikTok content for search. Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results – this includes results on TikTok, as well as Google. What is TikTok SEO?

SEO 97

SEO Hashtag Engineering Guidelines 97

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

Pixlee

APRIL 4, 2019

Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. Facebook can be a fickle source when it comes to sourcing user-generated content. Morphe uses UGC in Facebook ads to sell more.

Platform 69

Platform UGC Social Media Content 69

Waxing UnLyrical

AUGUST 10, 2016

This past year, we saw Buzzfeed’s exploding watermelon blow up the internet, becoming the largest Facebook Live stream to date, with over 800,000 live viewers. Our brains are wired to find visual content especially compelling. Here are three reasons why you should build a visual content strategy today: 1.

Content 100

Content UGC Loyalty Hotels 100

Buffer Social

FEBRUARY 6, 2017

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story.

Travel 40

Travel Posterous Social Media Management Groups 40

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. But in today’s digital world, social content creators with niche audiences can often offer more value to brands. A post shared by Jean Lee Eat-Drink-Travel (@jeaniuseats). followers).

Influencer 145

Influencer Social Media Marketing How To 145

Pixlee

AUGUST 10, 2020

Creating that content is often the biggest challenge marketers must overcome before launching their TikTok marketing plan. But similar to many other channels, successful TikTok marketers are learning to embrace the power of user-generated content. Creating Compelling Content on TikTok. Native Ads.

Video 98

Video Marketing UGC Hashtag 98

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . 7 Best Practices for Marketing with User-Generated Content.

UGC 60

UGC Content Instagram Hashtag 60

Hootsuite

AUGUST 23, 2023

If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags.

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Hootsuite

JANUARY 22, 2020

People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Specific hashtags and/or keywords. The 18-minute-a-day social media plan.

Social Media 145

Social Media HootSuite Template Templates 145

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

Strategy 91

Strategy Marketing Banking Influencer 91

Sprout Social

AUGUST 4, 2022

Use these copy, image and video ideas as building blocks for your social content. If you want to include visual content, tap into your team for pictures and videos of their home-office setups or take a screenshot of a company video call. For example: “Are you a lifelong learner passionate about graphic design or content creation?

Examples 97

Examples Social Media Skills Team 97

Sprout Social

JANUARY 23, 2024

Organic visibility on Facebook has taken a hit in the past few years. But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags.

Hashtag 116

Hashtag Facebook Fashion Trends 116

Socialmedia.biz

JUNE 9, 2018

As of September 2017, there were 800 million active Instagram users, while Facebook is nearing the 2 billion mark with a staggering 1.86 Maybe you have noticed that your Facebook ads aren’t converting like they used to, or your posts aren’t getting as many likes, or your follower count has decreased significantly.

Social Media 69

Social Media Hashtag Fashion Travel 69

Convince & Convert

DECEMBER 4, 2015

Take a cue from these eight examples as you’re fine-tuning your holiday content. The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. From the robotic voice to old fashioned imagery, the experience is akin to traveling back in time. Leverage Relatable Moments. Take a Stance.

Content 60

Content How To Tumblr UGC 60

Hootsuite

MARCH 2, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. In fact, 34% of social media users have made a purchase through Facebook alone. For details on how to set up social commerce for your retail brand, check out our posts on Instagram shopping and Facebook Shops.

Retail 104

Retail Social Media Brands Tips 104

The Realtime Report

FEBRUARY 11, 2014

But Virgin America is now offering the first in-flight social network in the US, allowing fliers to connect directly with other passengers on the flight, and with travelers landing at their destination airport. So far the response seems very positive, with lots of hashtag #planepitch entries, ranging from silly to serious.

Social Networking 189

Social Networking Airlines Twitter Travel 189

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. Track keywords and hashtags with Keyhole 2.

Social Media 59

Social Media Apple Trends Reputation 59

Pam Moore

JUNE 23, 2019

It's not about your suit, your shoes, the revenue you make from the speaking engagement or how many people tweet about your content. What hashtags are the attendees, sponsors and event organizers using? Stay on top of key dates, deadlines, travel needs and opportunities to build relationships. Serve Your Audience as #1 Priority.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

It's not about your suit, your shoes, the revenue you make from the speaking engagement or how many people tweet about your content. What hashtags are the attendees, sponsors and event organizers using? Stay on top of key dates, deadlines, travel needs and opportunities to build relationships. Serve Your Audience as #1 Priority.

Eventful 90

Eventful Tips Training Authentication 90

Hootsuite

SEPTEMBER 10, 2019

Do a social media audit and see if your content truly reflects your audience, customers, or employees. The Washington’s Post travel brand By The Way sourced 50 local reporters and authors from destinations around the world to takeover its Instagram Stories. Going local in the travel context lends authenticity as well as diversity.

Social Media 111

Social Media How To Hosting Hashtag 111

Keyhole.co

FEBRUARY 13, 2023

SMM, or social media marketing, is the process wherein you can do marketing using various social media applications like Facebook, Instagram, TikTok, Twitter, etc. Creating quality content to expose your brand’s reputation also comes under social media marketing. So make sure you stop coming with promotional content.

Social Media 52

Social Media Strategy Marketing Metrics 52

Later

JULY 15, 2020

In this blog post, learn how to collect customer feedback on Instagram, turn audience insights into action, and grow your community: Table of Contents: Why Collecting Customer Feedback on Instagram is Important. Tip #3: Encourage and Monitor User-generated Content. Tip #4: Create Engaging Video Content. clarepaint.

Instagram 78

Instagram UGC Travel Transportation 78