How we designed a logo system for Sprout Social’s Business Resource Groups
Sprout Social
FEBRUARY 1, 2021
In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization. What is a logo system and why was it important for us to develop one for Sprout’s BRGs? Rusty: A logo system is essentially a family of related logos, kind of like siblings.
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