The Marketing Blog

NOVEMBER 10, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Share this: StumbleUpon Digg Reddit 1 Comment Filed under Web 2.0 Thanks Reply Leave a Reply Click here to cancel reply.

Features 114

Features Web 2.0 Twitter Microblogging 114

Convince & Convert

MARCH 30, 2011

The products, services, company mission, goals, or people relevant to the business or organization. Present urgency, popularity, or seasonality. Twitter, Facebook, or microblogging posts (Vary to re-purpose content). Triangle of Relevance Content Strategy. Business Objective. User Interest. of your target audience.

Content 141

Content Microblogging Health Care Sports 141

Bare Feet Studios

SEPTEMBER 9, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company?

Yammer 40

Yammer Company Microblogging AJAX 40

Mindjumpers

JUNE 29, 2010

Rather than setting up company policies on the extent of how employees are allowed to use social media networks, we encourage organizations to rethink how these various platforms can be used beneficially to enhance the synergies of organizational knowledge sharing.

Social Media 196

Social Media Project Microblogging Policies 196

Proactive Report

NOVEMBER 12, 2010

Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. The study shows that Fortune 500 are definitely on board with social media and that Twitter is the current darling of the big companies. specialty retail (23 companies).

Social Media 74

Social Media Engagement Microblogging Insurance 74

Devumi

JANUARY 28, 2015

A prime example of this is a company that just started on SoundCloud which you wouldn’t expect: NASA. YouTube presents you with nearly limitless ways to express your brand story. This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015.

Platform 60

Platform Social Media Marketing YouTube 60

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. Similarly, you should be consistent in your thoughts and opinions as you present them.

Brands 236

Brands Handbook MySpace Construction 236

The Marketing Blog

DECEMBER 22, 2008

In addition, I’ve started using the microblogging utility ‘ Twitter ‘ a little bit more. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Social Media Strategery

JANUARY 23, 2012

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll I took this test for my own company's social Intranet tools, and I discovered that we're most like a high school.

Communities 121

Communities Wiki Microblogging Press Release 121

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Google Docs If you want to share and collaborate in the creation of documents, spreadsheets, and presentations, then Google Docs is the best way to go. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Hootsuite

JULY 29, 2019

According to Pew, only 32% of Americans report that their employer has a policy about how they present themselves online. Will it live on your company intranet, or shared drives? and “microblogs.”). The post How to Write a Social Media Policy for Your Company appeared first on Hootsuite Social Media Management.

Policies 111

Policies Social Media Company Guidelines 111

Hootsuite

FEBRUARY 3, 2020

That’s true even if your company is not on social media (psst: here’s how to get started ). Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and the company. Safeguard your company from cybersecurity risks. But every company is different.

Guidelines 143

Guidelines Social Media Policies How To 143

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Finally, we come to the present day. This gives consumers a loud voice that companies have to listen to.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. I just don’t think there’s a lot to do with it.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Bare Feet Studios

DECEMBER 3, 2007

FYI, they have a great business model and are an excellent example of a company that provides a great service and expertly balances the desires of brides with the sustainability of bridal vendors. There are so many socnets and microblogging/status update services out there. Didn’t Enron teach us anything? It was great, yah?

Sites 44

Sites Facebook Privacy Xanga 44

SocMed Sean

APRIL 5, 2012

Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking.

Social Media 279

Social Media Twitter Facebook Social Networking 279

Webbiquity SMM

SEPTEMBER 30, 2010

Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. Microblogging sites (e.g.

Policies 180

Policies Social Media Guidelines Plaxo 180

Buffer Social

OCTOBER 25, 2018

It seems that while QQ, a desktop-native platform, used to be the top social media platform in China, WeChat, a messaging app from the same parent company, has taken over its place. Tumblr is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more. Tumblr – 642 million MUVs.

Sites 111

Sites Social Media Brands Tumblr 111

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company. Twitter SEO.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources.

Tools 188

Tools Social Media Radian6 CoTweet 188

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Without further ado, I now present to you the best internet marketing posts of 2009. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Strategery

DECEMBER 18, 2012

Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies.

Yammer 116

Yammer Communities Collaboration Microblogging 116

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. What types of information are worth sharing, beyond blog posts?

Tools 193

Tools Twitter Tips Hubspot 193

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

SocMed Sean

OCTOBER 21, 2009

Take a moment and think about all the documents, spreadsheets, presentations, emails, voice mails, and sticky notes you generated on a daily basis just 3 years ago. no blogs, wikis, microblogs, etc…)? Does someone monitor searches on your company and products? Was it good information? Phone, website, Twitter, etc.)

Repository 184

Repository Diagrams Wiki Microblogging 184

Buzz Marketing for Technology

JUNE 27, 2008

Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. He recently told me that every week they have a mini-presentation on one aspect of social media (past topics included ethics, social networks, and social bookmarking).

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. They usually work 70 hour weeks and need to be extremely flexible.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

If you’ve ever seen Gary speak at an event or even just on his Wine Library TV appearances, you can see the exuberance of gusto in his presentations. He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. He gets up when it’s dark.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Buffer Social

MAY 18, 2017

Microblogging on Instagram allows you to elaborate a subject in more depth than a quick one or two line caption. For example, if you’re sharing an image of a team member, you could expand on their story of their role at the company. Experiment with micro-blogging. Add hashtags. Ideal image sizes for Twitter.

Instagram 111

Instagram Twitter Facebook How To 111

Webbiquity SMM

MARCH 3, 2015

The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Frank Strong presents a whimsical yet useful infographic guide to Twitter in Dr. Seuss style rhyme and illustrations, produced by HootSuite. Image credit: Buffer.

Tips 100

Tips Twitter How To Hashtag 100

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JULY 29, 2010

And featured it in a big presentation I did at an event here, too — so, trying to give back! I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well. Reply Graeme Thickins July 29, 2010 at 12:24 pm Hi, Tamar — I feel really guilty now. Great post!

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 10, 2008

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. A lot of the focus as of late is how we as a company has grown. As a company? I think that fewer companies are as successful in the Web 2.0

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240