How to Write a Social Media Policy for Your Company

Hootsuite

Will it live on your company intranet, or shared drives? and “microblogs.”). The post How to Write a Social Media Policy for Your Company appeared first on Hootsuite Social Media Management. A social media policy is a crucial tool for any organization that uses social media.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform.

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There is no point in using Twitter for your business. Wait, Yes there is…

Direct Marketing Observations

But if you were expecting to “turn on&# Twitter and see this wellspring of opportunities and conversations and companies and customers talking about your company-Guess what? Tags: SEO/SEM Twitter microblogging social media

Twitter Lists Are Life Changing, Threaten Yammer & Others

Socialized

This is very useful for communicating with employees of a certain company, or narrowing your timeline to people in a certain profession or geographic region. Tags: Social Media hashtags lists live tweeting Microblogging Presently Twitter yammer microblogging twitter

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The sea change in Twitter sentiment

Direct Marketing Observations

All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. Tags: Twitter david binkowski hubspot marc meyer Marketing microblogging social media Social Media marketing todd defren

Why Twitter Still Matters

Direct Marketing Observations

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. In fact what this simply means is that those 2 aforementioned companies have merely carved out a niche for themselves in a space that Twitter doesn’t necessarily play in, though they have added an LBS type feature as of late.

Everything You Need To Know About Social Media

Mindjumpers

The Little Big Things

Twist Image

Today, Fast Company had a fascinating article titled, Instapaper Founder Marco Arment's Journey From Bagel Jockey to Publishing Pioneer , about Instapaper's creator, Marco Arment , who left his job as the co-founder of the micro-blogging service Tumblr to work alone on a very small idea. fast company. How often do you really stop to think about the little stuff. It's all the little stuff. and how it adds up that counts most.

Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

Yammer asks: What's Happening at Your Company?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company? Yammer asks: What’s Happening at Your Company? Basically, as most people have pointed out in the TechCrunch comments , Yammer is Twitter for companies.

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. In order to reach users who don’t follow your company, join groups on LinkedIn related to industries and even specific events themselves.

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company.

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Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity SMM

“Dying” may be too strong a word, but the microblogging social network is clearly struggling. If you come across one of these, find a contact name or page on the company website and ask (politely, of course) about their lack of presence. Is Twitter dying?

Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop).

Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

Monitoring What Others Are Saying About Your Organization

SocialFish

There are a lot of great apps out there, both low and high in price, with which you can monitor major social media platforms, blogs, news sites, articles, microblogs, TV and radio—and some even print.

88% of Twitter Users Follow At Least One Brand

The Realtime Report

The highlights: 60% of Twitter users access the microblogging platform on mobile devices. And if not, what additional tools or stats is your company looking for before advertising on the platform?

Businesses Use Vine as a Creative Marketing Tool

Mindjumpers

The popular mobile app Vine created a new genre in social media called video microblogging. Companies spend big bucks and use powerful Hughesnet Gen4 Internet connections to stream product videos to the masses, but Vine is proof that a short web clip can make a huge impact as well.

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Twitter IPO: 5 Must-Reads

Firebelly

By Nathan Vardi Twitter worked hard to make sure that its initial public offering didn’t turn into the kind of debacle that Facebook experienced when it started out as a publicly-traded company. Some analysts question the company’s ability to sustain growth.

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

57 Social Media Policy Examples and Resources

Dave Fleet

Use of social networking, microblogs and other third party websites. Should Your Company Have a Social Media Policy? Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start?

The Blogosphere is Thriving

Mindjumpers

It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. Tweet Blogging is here to stay.

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking. Now, imagine two companies.

13 Social Networks That Are a Big Deal in Non-English Speaking Regions

Hootsuite

Sina Weibo is an app for personal microblogging. KakaoTalk is a Korean chat app that is so popular, it’s making South Korean telecom companies nervous for the future of text messaging. was bought by IOVlabs , which is part of the Argentinian smart contract company, RSK.

Automatization of Digital Marketing with the Help of Services

Social Media Marketing

Microblogging subscribers trust their publications more, which has a positive effect on the conversion into a purchase for advertisers. It is a different level of marketing, which is already used by large companies and now such a tool becomes available even for microbusiness.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. blogs, microblogging sites, social networks, etc.). If all of those things are true and your company is social media savvy, there’s a good chance you’re already using it.

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Social Media Marketing: The Know How's

Social Media Marketing

Before the age of social media, marketers had to create a content which was one-sided and company-centric but now with microblogging and citizen journalism, consumers can review the brand and connect with a whole lot of consumer base themselves. Companies are better equipped to handle more customer issues with the help of social media, making the process faster and easier for everyone involved.

How to Write a Social Media Policy

Webbiquity SMM

Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Microblogging sites (e.g. Position the company as an industry thought leader?

Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product.

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Trust is hard to come by these days

Buzz Marketing for Technology

But to me that’s a quick fix on how you get information out of the company that the general public would believe. How can you company do the same or even take it to the next level. For years I have kept tabs on the Edelman Trust barometer report , which comes out every January in Davos.

5 Social Media Management Tools and Services You May Not Know About Yet (But Should)

Kikolani

They are broken into categories including blogging, bookmarking, business, community, design, entertainment, health, information, microblogging, music, news, photo, tech, travel, and video. If you follow my writing, you know that I love introducing people to new things.

Time-Saving Tools and Apps for Social Media Management

SocialFish

You can keep your company profiles separate from your Buffer account and sync only certain Facebook groups or LinkedIn pages. It lists out the newly acquired followers that are influential and also provides suggestions about people (on Twitter) who may be interested in your company.

Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

A similar difference exists for microblogging sites like Twitter. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network.

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Why Investors Need to Use Social Media

Convince & Convert

What began as a humble microblogging platform has evolved in recent years to become the most instantaneous news hub on the planet. In the world of financial investment, timing is everything.

21 Top Social Media Sites to Consider for Your Brand

Buffer Social

It seems that while QQ, a desktop-native platform, used to be the top social media platform in China, WeChat, a messaging app from the same parent company, has taken over its place. Tumblr is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more.

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

Now some companies, the smaller ones, can get away with just doing some of the above mentioned tasks and not doing others, and I might add, doing it well, but larger ones at the enterprise level cannot. Remember all of the Rocky movies with Sylvester Stallone? How could you not?

20+ Cool Social Media and Web Tools

Webbiquity SMM

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? A real-time search engine that displays results from blog posts, articles, blog comments, microblogging sites (e.g.,

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