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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

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This Week in Social Media – 6/5/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Salesforce’s biggest bet yet, smartphones begin their global dominance, social media trends in India, The Atlantic discovers the secret to audience growth, Altimeter Group’s latest report and more - it''s This Week in Social Media.

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Will Facebook Be the Next AOL?

Socialized

And the plethora of free AOL CDs that filled your mailbox, were inserted into your favorite magazines and maybe even offered at the dry cleaner and the auto parts store? Similarly, I wrote a piece on Facebook Fan Pages in which I advised people to think of them as company Web pages residing within Facebook. Remember AOL ?

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Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

Publishers are desperately trying to come up with new business models and hopefully they’ll figure out a system that works. The rise of social media has already resulted in PR professionals relying less on the major media middle man and directly engaging their target audiences. Do sponsoring companies start getting more coverage?

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Dark Social Is NOT the Dark Web and Other Facts You Need to Know About It

agora pulse

” What do you see are the biggest mistakes that companies, brands, and entrepreneurs make in relationship marketing? JP : “There are some things that tie into dark social to where it’s making mistakes. “Those are dark social conversations like we’ve been talking about.

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Translation and Localization Tips for Publishers

Adam Sherk

Here are a few issues to consider when localizing an online newspaper or magazine. For example, if you are publishing a magazine about human resources management it might seem odd to readers in Japan if all the images depict European workers. pounds, ounces, feet and inches), whereas elsewhere the metric system (e.g.

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Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Staff should be backed on social media and the Community is NOT always right! For once my social network let me down – I was off Twitter and therefore unaware of the Black Face incident! In the interest of completeness, below is what I rattled off to Maddie, in full about social networks and value systems.

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