Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We created a custom audience based on social data from blogs, microblogs, social networks, and forums.

Quantcast 188

Quantcast Data comScore Microblogging 188

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. A simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a tool to communicate during conferences. After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. Similarly, Michael Twittered during SES in April.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Kikolani

DECEMBER 1, 2014

Have you ever visited @Apple on Twitter? They are broken into categories including blogging, bookmarking, business, community, design, entertainment, health, information, microblogging, music, news, photo, tech, travel, and video. 99 Social is a social media management company based in the US in my former hometown of Phoenix, Arizona.

Social Media Management 165

Social Media Management Social Media Tools Microblogging 165

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast.

Apple 154

Apple Twitter Forums Policies 154

Adam Sherk

JANUARY 21, 2010

A similar difference exists for microblogging sites like Twitter. Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter PEJ Study Shows Print Still Primary Source of Original News Reporting Does Social Media Increase a Journalist’s Value?

Social Media 122

Social Media Press Release Microblogging Survey 122

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Convince & Convert

MARCH 30, 2011

The products, services, company mission, goals, or people relevant to the business or organization. Check Google Trends , Twitter Search , or Trendistic for trending topic inspiration. In my experience, this principle has proved invaluable in planning email subject lines, blog titles, and Twitter posts. User Interest.

Content 144

Content Microblogging Health Care Sports 144

Webbiquity SMM

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

Press Release 200

Press Release Tips HootSuite Alltop 200

Techipedia: Tamar Weinberg

JUNE 18, 2008

It feels like every day there’s a new post about Plurk, Twitter, or some new micro-blogging platform. Twitter has major problems with uptimes, Plurk is missing some major features, and Brightkite is having issues with Verizon. Twitter: API – an open API is so important. The truth is, they’re not.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

AUGUST 31, 2015

It is now widely accepted that Twitter has become the most immediate and up-to-date source of news on the planet. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Leveraging Twitter to Predict Market Movements. And that’s precisely where social media comes in. The Hunger Games grossed $152.5

Social Media 60

Social Media Sentiment Price Diagrams 60

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. There have also been doctors that have used social networking tools, like Twitter, during surgery. He used Twitter to raise money for charity if people tweeted and blamed his cancer.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Devumi

JANUARY 28, 2015

A prime example of this is a company that just started on SoundCloud which you wouldn’t expect: NASA. If you start thinking of Instagram as a highly visual form of Twitter, you can start working towards telling stories and quickly sharing moments in your brand’s history. Google loves fresh content.

Platform 60

Platform Social Media Marketing YouTube 60

Firebelly

JUNE 11, 2010

Is Twitter actually moving away from the 140 character limit? Firebelly Memo: A lot of changes rolling out on Twitter over the Summer. Firebelly Memo: A lot of changes rolling out on Twitter over the Summer. Its important to be careful with whom you allow admin privileges on your companys Facebook page.

Social Media 100

Social Media News Paid Search Microblogging 100

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Don’t forget to follow Samir on Twitter. I would add that social media has changed the game for companies.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. If I’m managing your Twitter account , you might find a response from me at 11 PM on a Saturday night or 2 AM on a Tuesday. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 22, 2010

It was recently reported that there are over 50 million updates posted to Twitter every day. In addition to Twitter, there are a slew of other social networks which enable users to post status updates, links, and information daily. There are a variety of tools which help you to navigate Twitter and the real time web.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly After all, what’s the point of ranking well in Google if the user that finds you in the search results can’t fully engage with your site from his/her smart phone?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Social Media Network Marketing

AUGUST 19, 2010

Microblogs e.g. Twitter. When appropriate, we can point readers toward your product, but in such a way that they feel we are providing useful information rather than pitching your company. microblogging-sites August 25, 2010 4:56 PM Pervara Kapadia said. Social Media is set for Google Wave? Thanks for sharing!

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. That’s why social media is important.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JULY 21, 2009

In today’s day and age, it is incredibly easy for a person to set up his personal web space to start sharing whatever is on his mind (and you begin to wonder why Twitter’s growth is so huge and popular among celebrities ?) Sure, there are probably a few things you can point out that should work in the company’s favor.

Social Media 153

Social Media Strategy Marketing Vimeo 153

The Marketing Blog

DECEMBER 22, 2008

In addition, I’ve started using the microblogging utility ‘ Twitter ‘ a little bit more. May be someday, I would like to evangelize with my thoughts on the difference between the purpose of twitter & blog, provided I am able to add value to the already existing conversations on this topic.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Building relationships takes time, energy and effort. Most business owners want quick success.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# Joseph Jaffe , Chief Interrupter of Powered, Inc.,

Hotels 245

Hotels Social Media Communities Discount 245

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I try to follow the trends and news around social media as best I can.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I try to follow the trends and news around social media as best I can.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

JULY 12, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS 5 of the Best Twitter Apps I Can’t Live Without After my initial addiction to Twitter, I started becoming fascinated by the growing amount of Twitter applications that were being developed. TwitterFon is my primary iPhone Twitter application.

Twitter 40

Twitter Applications iPhone API 40

Koka Sexton

JULY 12, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS 5 of the Best Twitter Apps I Can’t Live Without After my initial addiction to Twitter, I started becoming fascinated by the growing amount of Twitter applications that were being developed. TwitterFon is my primary iPhone Twitter application.

Twitter 40

Twitter Applications iPhone API 40

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Follow him on Twitter. Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Ignore the pundits who try and tell you how to blog, Twitter and network. Nice post Glen. Cheesy but true.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. What do you choose?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Proactive Report

OCTOBER 24, 2009

Only the very early adopters had one back then, but over the years we’ve seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Google does not like them and neither do journalists and bloggers. Online newsrooms first made their debut about 5 or 6 years ago.

Press Release 68

Press Release Social Media Microblogging Wikipedia 68

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Answers Yahoo!

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Answers Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236

Diva Marketing Blog

DECEMBER 8, 2008

for a small business owner or the ceo of a Fortune 50 company. As with any marketing strategy (for a small business, a Fortune 100 company or a non profit) social media marketing must begin with understanding the organization's goals, objectives and defining success. Google pulls its sources from news sites to blogs.

Social Media 40

Social Media Committee Microblogging Small Business 40

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. 4 Websites I Visit Daily My first stop every day (and numerous other periods during the day) is my email, which is hosted on Gmail or Google Apps. I consume my news via Bloglines. The other site?

Meme 100

Meme Blogger StumbleUpon MySpace 100