Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Social media.

What Type Of Content Should My Company Produce?

Twist Image

"What type of content should my company be producing?" The company must accept the fact that they are no longer just Marketers. Understand how these journalist, editors and producers nurture a story, and what codes of conduct they use to build credibility (more on that here: Get More Media Savvy ). Know the direction of your business and build your strategy around it (hint: that's where the real ROI of Social Media, publishing and Digital Marketing lies).

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). ” What exactly is a social graph?

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The Social CEO (or Lack of)

Ignite Social Media

“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever.

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

One of the aspects of social media that I like most is what is at the very ?. Social media is not the beautifully wrapped box you might have opened last week. The ribbons on our social media package, just as beautiful as that perfect gift, are slightly skewed.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. It was much easier when the company steered the conversation.

A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. We are assuming that an impression on Facebook (or email for that matter) will yield more in return than it costs your company in investment.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution. Although more companies are becoming increasingly connected, the concepts of being present and active most often fall by the wayside. Content Marketing Social Media

What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution. Although more companies are becoming increasingly connected, the concepts of being present and active most often fall by the wayside. Content Marketing Social Media

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Research, through social media, has to fill in much of this gap. Social media killed newspapers; anyone can now publish to the world. QR codes marry social media with traditional direct marketing. Lee presented a session on search and social media.

Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. This gave the social network a true exclusive feel and made people long for access.

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Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. Think that social media is all about Mils, Gen X or Gen Y? Topic for April 9, 2009: Boomers Step Into Social Media Time: 6:00p - 6:30p Eastern/ 5:p - 5:30p Central/ 4:00p -4:30p Mountain/ 3:00p - 43:30p Pacific Call-in Guest Number: 718.508.9924.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Ask questions on social media. Share the right content on the right social media network. Knowing this goes a long way toward making your social media marketing successful.

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.”

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Quick Jump: Social Media: Getting Started, Implementation, and Execution.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012.

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6 Reasons to Make Your Big Idea Small

Convince & Convert

This is a very large research project that uncovered many important behaviors and data points related to social media and email marketing. Atomized Content is More Findable. What will get more exposure for your company, a blog post or a blog post + a podcast?

How to Name Your Private Online Community

SocialFish

In the corporate space, you’ll see names like Virgin Media Pioneers , Marriott Rewards Insiders and Avectra Community (sorry, couldn’t resist). It can help to extend the brand footprint beyond the company name. What to measure in social media.

Repetition is In and Blogging Is Back

Debbie Weil

Mine is the evolving ways in which companies and organizations use - and think about - blogging and social media for marketing and communications. Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe.

Is SEO Still Relevant?

Convince & Convert

I’m a huge proponent of content marketing and social media. But at the end of the day, you know what companies still really care about? It’s about amplification and findability now, not just creating smart content. Sprout Social Shoutout.

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Keep Your New Year’s Resolution: Set up a Social, Search-optimized WordPress Blog … Today

ProBlogger

We’ll go through a step-by-step process, including tools and resources for each step, to set up a WordPress blog that is optimized for social and search marketing success. If you would like to do more research on hosting companies, check out WhoIsHostingThis. Social media.

Is SEO Still Relevant?

Convince & Convert

I’m a huge proponent of content marketing and social media. But at the end of the day, you know what companies still really care about? It’s about amplification and findability now, not just creating smart content. Sprout Social Shoutout.

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6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content

Kikolani

Some are wondering: Why bother with link building when you can just share your content on social media? Some argue that social signals like user happiness are the new great thing, and how right they are especially when it comes to online marketing.

Facebook Is About To Explode (In A Good Way)

Twist Image

It''s also not enough to simply acknowledge it as such a massive online social network. Some of these offerings have worked extremely well, while others have failed, but commutatively, you can chart a course for this company and see that it is - by no means - a one trick pony. Currently, this feature is being tested with companies like Mashable, CNN , The Huffington Post and others. online social network. social media. Facebook is just getting started.

Your Name Matters

Twist Image

Here's a truth: I never follow anyone on Twitter whose username is the name of a company. add anybody if their username is that of a company. It's hard to make heads or tails of who to follow when it's a company name, generic corporate logo and the majority of the tweets (while personal) are to individuals that I don't know. Pundits discuss Social Media as being all about the "conversation." Fundamentally, this is what excites me about our new media.

Fetching Friday – Resources Mashup & Kitten Meets Hedgehog

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Now more than ever, websites need to make sure that the elements of usability and findability are in the proper ratios.

UTM Tracking: The Major Key of Social ROI

Sprout Social

What if we told you there’s a free way to prove the value of the links you share on social? Being a social media manager means you have to be willing to take on the challenges of the technical space. For instance, your day to day organic social publishing strategy.

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The 3 Building Blocks of a Blockbuster Blog

ProBlogger

Make Your Blog Findable – By People and Search Engines Alike. A key platform that you MUST harness to promote your blog is social media. Organic posts on social media can only take you so far. This is a guest contribution from digital marketer Pratik Dholakiya.

Sharing Is Caring (And Selling)

Twist Image

What makes media a social media? If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. Scaling your social media efforts back is the best way to scale them for true growth.

Why Email Needs A Facelift

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Other companies have equally compelling rules (both written and understood) that help individuals better understand email etiquette. There are several companies (some established and some startups) that are trying to solve the problem of email. Email doesn't just need a facelift in terms of making it more relevant to the incoming workforce, it needs to make itself relevant in the social age as well. media hacker. social age. social media.

The Art And Innovation Of Listening

Twist Image

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? Many of these social media monitoring tools also act as a workflow, so an organization can better understand the speed with which something was acknowledged, who - within the organization - acted on it, and what the outcome was.

Some Questions About Your Questionable Content

Twist Image

But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. Research Brief posted a fascinating article - at just around the same time as the Fast Company one mentioned above - titled, Trusted Content Closes Vendor Selection. Is our content both findable and shareable to everyone that it needs to be? fast company. social media. Marketers, we have a problem.

Do Brands Have Rights When Their Own Data Is Used Against Them?

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In the early days of social media, I would warn brands against creating something called, The Streisand Effect. and this includes companies that may not be so interested in their data being used to create this type of efficiency. Will consumers see these companies as big, bad empires looking to shutdown a clever programmer, or will they respect the companies rights to protect which flights they sell. This is an interesting one, isn''t it?

The Most Exciting Thing Happening In Digital Right Now

Twist Image

According to Wikipedia , the company has raised more than $230 million dollars for more than 23,000 projects since it got started. The company makes its money by taking a percentage of the funded projects. If those community members derive value from what the entrepreneurs are offering, they will naturally make the Kickstarter project shareable and findable to everyone that they know. There a ton of social media initiatives that could learn a ton from Kickstarter.

What You Tell A Search Box

Twist Image

As the Web becomes more social, so too much the search engines. Just yesterday, Microsoft 's Bing announced a partnership with Facebook to make their search results more "social." " Be careful of social search. The company that figures out this magic formula wins. It's in their best interest to make everything online findable and connectable (and this includes the content you are creating and/or requesting). social media.

Slimy Sales And Marketing Tactics

Twist Image

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The body text of the email went on to describe to the Vice-President of the company (I was dealing with a person at the management level) that our call was scheduled for them to present their credentials to us. Now, not only will we never work with this company, but their image is tarnished forever. I don't want to cold call companies.

Communication (and Coordination?) in a Modern, Complex Organization

Buzz Marketing for Technology

Perceptions on collaboration and social software by Mike Gotta. Findability. Social Networking & Collaboration. Social Software. social_media. social_responsibility. It takes a village to raise a social network. Reference Architecture For Social Network Sites. Updated: Community and Social network Vendor Blogs. Leveraging Employee Social Networks. Next Document: Reference Architecture For Social Network Sites.