What Type Of Content Should My Company Produce?

Twist Image

"What type of content should my company be producing?" The company must accept the fact that they are no longer just Marketers. There's no point is doing anything in Marketing or Publishing if it doesn't add to the overall economic value of the company. Findable. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable.

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The Social CEO (or Lack of)

Ignite Social Media

When your brand’s CEO has a social media presence, he or she can: Benefit #1: It humanizes the brand and the company at large. Benefit #3: It makes the company a more desirable place to work. “The Social CEO” is a phrase you might have heard by now.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? LinkedIn New Feature – Follow Company by Success CREEations.

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.”

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Guest Post by Monika Jansen.

What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer. Web presence optimization provides a structured approach for maximizing your “findability” online. Web presence optimization (WPO) is the art and science of being found online.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

How to Name Your Private Online Community


It can help to extend the brand footprint beyond the company name. The name must work for SEO purposes (findable through search engines). - This post is by Ben Martin and originally appeared on the Avectra blog.

Introduction To Real-Time Content Marketing

Visually SM

Although more companies are becoming increasingly connected, the concepts of being present and active most often fall by the wayside. Many companies spend years redesigning their websites. A deep understanding and executional capability in search and findability issues. “in-the-moment” conversation that occurs 24/7 about their brand or company and about the general consumer conversation at large.

6 Scientific Strategies to Improve Your Content With Visuals

Convince & Convert

Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today. One of my favorite books on this subject, Neuro Web Design by Susan Weinschenk, details the story of a kitchen remodeling company trying to make a good ad.

Repetition is In and Blogging Is Back

Debbie Weil

Mine is the evolving ways in which companies and organizations use - and think about - blogging and social media for marketing and communications. Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe.

Are You Ready to Listen Differently in Social Media?

Convince & Convert

This is in sharp contrast to what most companies do, which is to answer some complaints, some of the time, in the channels the companies prefer. But more and more companies are embracing the opportunity that customer interactions – especially in social media – present.

A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. We are assuming that an impression on Facebook (or email for that matter) will yield more in return than it costs your company in investment.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

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6 Reasons to Make Your Big Idea Small

Convince & Convert

Atomized Content is More Findable. What will get more exposure for your company, a blog post or a blog post + a podcast? This findability principle is the reason we have full written transcripts of every video interview and every Social Pros episode here on Convince & Convert.

Is SEO Still Relevant?

Convince & Convert

But at the end of the day, you know what companies still really care about? It’s about amplification and findability now, not just creating smart content. Are your skills massively in demand in 2015?

SEO 148

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process.

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Is SEO Still Relevant?

Convince & Convert

But at the end of the day, you know what companies still really care about? It’s about amplification and findability now, not just creating smart content. Are your skills massively in demand in 2015?

SEO 124

Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. In very rare occasions does this company make the compelling argument to promote the brand.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are invaluable for helping you make connections with prospective customers, additional contacts within client companies, industry journalists, bloggers and other influencers that it would be difficult if not impossible to connect with otherwise.

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. Even if your social media presence is not tied directly to your company, in an adjunct way, you are part of its digital tapestry and it to you.

Fetching Friday – Resources Mashup & Kitten Meets Hedgehog


Now more than ever, websites need to make sure that the elements of usability and findability are in the proper ratios. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com.

6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content


Effective link builders understand these dynamics and do everything in their capacity to protect and nurture their company, client, and audience. Today, quality link building is the requirement to have a good profile and leading findability for your site.

Facebook Is About To Explode (In A Good Way)

Twist Image

Some of these offerings have worked extremely well, while others have failed, but commutatively, you can chart a course for this company and see that it is - by no means - a one trick pony. Currently, this feature is being tested with companies like Mashable, CNN , The Huffington Post and others. From a marketing perspective, it also allows brands to make their Facebook content more shareable and findable in a world where the half-life of posts to the newsfeed is near real-time.

Has Search Replaced Bookmarking?

Twist Image

I was really sad to hear that Yahoo (who bought the company in 2005) may be ditching the service (more that here: Leaked Slide Shows Yahoo Is Killing Delicious & Other Web Apps and here: Yahoo Claims It's Not Killing Delicious ), but not all that surprised. Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). Things are findable. Is there really a need for online social bookmarking services anymore?

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

But few companies have sufficiently sophisticated analytics in place today to do this properly. • It’s not enough just to produce great content, it has to be made “findable.&#.

Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

Should it be governmental or should it be managed by a private company? Personally, if we ever did such a thing, I might be inclined to volunteer myself under the following conditions: This system should be managed by a government entity or private company in association with law enforcement.

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Your Name Matters

Twist Image

Here's a truth: I never follow anyone on Twitter whose username is the name of a company. add anybody if their username is that of a company. It's hard to make heads or tails of who to follow when it's a company name, generic corporate logo and the majority of the tweets (while personal) are to individuals that I don't know. It also comes from great content becoming as shareable and as findable as possible.

Do Brands Have Rights When Their Own Data Is Used Against Them?

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and this includes companies that may not be so interested in their data being used to create this type of efficiency. It''s one thing to start creating businesses that disrupt regulated ones, by circumventing laws that have been put in place to protect both consumers and businesses over a number of years/decades, it''s another thing to simply access data and provide it to the public in a way that makes it more visual, findable and functional. This is an interesting one, isn''t it?

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And You Will Know Us By The Trail Of Content

Twist Image

We live in a day and age when the content that is created is now all indexable, shareable and findable forever. fast company. What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. It seems like a never-ending slew of silly questions, random polls and worse.

The Most Exciting Thing Happening In Digital Right Now

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According to Wikipedia , the company has raised more than $230 million dollars for more than 23,000 projects since it got started. The company makes its money by taking a percentage of the funded projects. If those community members derive value from what the entrepreneurs are offering, they will naturally make the Kickstarter project shareable and findable to everyone that they know. It's not Twitter. It's not Facebook. It's not YouTube. It's Kickstarter.

Why Email Needs A Facelift

Twist Image

Other companies have equally compelling rules (both written and understood) that help individuals better understand email etiquette. There are several companies (some established and some startups) that are trying to solve the problem of email. We need to make it as shareable and as findable as possible to those that need it. There has got to be something better than email.

Some Questions About Your Questionable Content

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But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. Research Brief posted a fascinating article - at just around the same time as the Fast Company one mentioned above - titled, Trusted Content Closes Vendor Selection. Is our content both findable and shareable to everyone that it needs to be? fast company. Marketers, we have a problem.

UTM Tracking: The Major Key of Social ROI

Sprout Social

Return on investment for social is no longer a mystery, but findable with the right tooling, structure and diligence. Taking on an advocacy marketing venture can be an overwhelming ask for a company, a community manager or for the community.

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The 3 Building Blocks of a Blockbuster Blog


Make Your Blog Findable – By People and Search Engines Alike. Pratik Dholakiya is the Co-Founder and VP of Marketing of E2M , a digital marketing agency and MoveoApps , a mobile apps development company. This is a guest contribution from digital marketer Pratik Dholakiya.

Content Pays

Twist Image

While this was the first time that Pew surveyed people about paying for online media, this particular finding "roughly matches the proportion that pay for tangible goods online like books, CDs or clothing," says the research company. It must be able to make itself more shareable, findable and social. research company. Here's a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything we know about the Internet.

Slimy Sales And Marketing Tactics

Twist Image

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The body text of the email went on to describe to the Vice-President of the company (I was dealing with a person at the management level) that our call was scheduled for them to present their credentials to us. Now, not only will we never work with this company, but their image is tarnished forever. I don't want to cold call companies.

What You Tell A Search Box

Twist Image

The company that figures out this magic formula wins. It's in their best interest to make everything online findable and connectable (and this includes the content you are creating and/or requesting). You definitely don't want the insurance companies to know just yet. There is no doubt that as the Internet evolves, so too must the search engines.

Being Digital

Twist Image

It's about critical thinking and gaining a better understanding of what it means to make your thoughts shareable and findable. I am reminded of something that Avinash Kaushik (the analytics evangelist at Google and author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) said at last year's Canadian Marketing Association National Convention : "The Web has been around forever and yet it is not in the blood of the executives who staff the top echelons of companies.

Communication (and Coordination?) in a Modern, Complex Organization

Buzz Marketing for Technology

Findability. Day: Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company. In effect, these individuals bridge the lacunae between distant groups in the companys social structure. Collaborative Thinking. Perceptions on collaboration and social software by Mike Gotta. See how were connected. July 2008. Categories. Attention Management. blogging. BurtonGroupCatalyst07. BurtonGroupCatalyst08. Business_IT_Alignment. Collaboration. Commentary.