Bill Hartzer

MARCH 30, 2011

Google today has officially agreed to settle charges by the United States Federal Trade Commission that Google used “deceptive tactics&# and “violated its own privacy promises to consumers&# when Google launched their social network called Google Buzz , in 2010. EU Safe Harbor Framework, which provides a method for U.S.

Privacy 124

Privacy Social Networking Google Policies 124

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 128

Reputation Tools Brands How To 128

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Employee Advocacy Statistics: The Best Networks for Advocacy.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 101

Reputation System Brands Knowledge Base 101

SocMed Sean

FEBRUARY 25, 2017

In this modern era, social media in the workplace is common, as employees often check their Facebook, Instagram and other social media accounts frequently throughout the day. However, it’s important to exercise restraint regarding what you post on social media, especially if you have a workers compensation claim.

Social Media 205

Social Media Insurance Exercises Sports 205

Hootsuite

MAY 20, 2020

In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. This is especially popular on Facebook. We're sorry for any confusion as we’re in no way affiliated with the social account or giveaways mentioned. adults use Facebook. Human error. Everyone makes mistakes.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 90

Analysis Report Examples Tools 90

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network. Sound daunting? Don’t worry! STEP 1: Bio Audit.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Hootsuite

NOVEMBER 9, 2020

The power of TikTok, especially with creator-led content, has even led some companies, including Walmart and Dunkin’ Donuts, to encourage employees to post videos while at work. Login with your email, Google, Twitter or Facebook account. TikTok is an entirely different social network, with unique trends, features, and behaviours.

Strategy 145

Strategy How To Marketing Template 145

Convince & Convert

JULY 8, 2014

According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. Your customer is spending the majority of their time interacting with other people across a variety of social networks.

Brands 167

Brands Content Fashion Influencer 167

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. There are five key steps you should take.

Data 140

Data Social Media Sentiment Team 140

Bill Hartzer

NOVEMBER 2, 2021

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. Trademark number 97097363.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Laurel Papworth

JANUARY 30, 2012

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab). Social Media Campaign (one day course).

Training 76

Training Social Media Class Course 76

Saying It Social

JUNE 22, 2010

Let’s take a look at how two franchise companies that work with children, Sylvan Learning Center and Computer Explorers , could use Foursquare to help get children more excited and interested in their services. You will also notice that uploading a photo is an option.

Foursquare 137

Foursquare Badge Privacy Social Networking 137

Buffer Social

SEPTEMBER 20, 2023

Check your mentions One layer deeper into replying to messages and comments (and quite closely related to it) is checking your mentions—any time someone reaches out directly to you on social media. bffr, bufffer) Names of the most active/visible members of your company (e.g., Check and refresh your ads.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. I’m sharing the simple process below, plus a quick video to walk you through the social media bio formula. Complete this checklist and answer each question for all social channels. Sound daunting?

Social Media 60

Social Media Real Estate Hashtag Social Networking 60

Danny WhatMough

MAY 30, 2014

Last night at the latest PRCA #digibites event , a group of PR practitioners were put through their paces by Polpeo - a company that organises real-time social media crisis simulations. We were split into teams and tasked with responding to a social media crisis for a pet food brand.

Social Media 78

Social Media Press Release Reputation Exercises 78

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Social media is another great way to test new messaging, landing page layouts, and even call to action button designs.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 167

Google Picasa Engineering Adwords 167

Kikolani

AUGUST 31, 2012

4 Proven Strategies for Finding a Wider Audience for Your Content – Content is the fuel of permission-based marketing, but it’s a futile exercise if you don’t get your content into the right hands. Social Media / Social Networking. I share how to share funny social media pictures correctly.

Mashup 122

Mashup Resources RSS SEO 122

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. A Facebook personal profile and a LinkedIn or Twitter account is assumed.

Class 85

Class Training Social Media Case Study 85

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 150

Google Picasa Engineering Adwords 150

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 152

Google Picasa Adwords Engineering 152

Laurel Papworth

APRIL 13, 2010

Got an idea for how to hook up your social media efforts with CG Lawyers? This is an exercise we do in my classes – find something you want to say and someone you want to hook up with/link to, then find a common ground. Social networking is always about the common ground, the shared story.

Social Media 61

Social Media Web 2.0 Wiki Class 61

Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness? Even if Fast Company tries to tell you so. pts Settings.

Class 233

Class Campaign Klout Influencer 233

Laurel Papworth

APRIL 22, 2012

So Christian created an event on Facebook called “Bank Transfer Day” and invited 500 of her friends to close their accounts at big for-profit banks and move their money to credit unions on Nov. The Facebook page has over 8,000 “likes,” and over 35,000 people have RSVP’d “yes” to making the move. see also NOTES on Facebook Page).

Banking 85

Banking Statistics Communities Exercises 85

Kikolani

MARCH 2, 2012

A 4-Step Guide To Finding Freelance Clients While You Exercise – You can get in a nice workout while you find quality clients. Social Media / Social Networking. 9 Social Media Hacks I Use Every Day – Using your limited social media time wisely is all about going beyond the obvious activities.

Mashup 113

Mashup Resources SEO RSS 113

Diva Marketing Blog

MARCH 8, 2012

I reached out to people within social networks and invited them to reach out to their networks and answer. Sure, it's one tactic for broadcast marketing messages, but successful use of social media includes using it as a customer service, just as much as a marketing, tool. is a tactical exercise. just one question.

Social Media 88

Social Media Strategy Campaign Collaboration 88

Buzz Marketing for Technology

OCTOBER 4, 2008

Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ??t. Companies that didnâ??t software that links to networking site (e.g. TrackBack (0).

Project 265

Project Web 2.0 Module Wiki 265

Rebekah Radice

MAY 11, 2015

If you haven’t done this for your business, it’s a great exercise to identify target market. You don’t have to do this through the same company, but it does make setup easier. The design of your website including color, scheme and fonts are consistent across all of your social networks. Social Media.

How To 132

How To Domain Name Hosting WordPress 132

Later

SEPTEMBER 12, 2019

Anthropologie does this well on Instagram and Facebook — by sharing UGC from their unique and diverse female audience, they maintain that all women are seen and heard with their marketing efforts: . Whether your posting on Instagram, Facebook, Pinterest or YouTube, make sure you credit where you found this content. MadeWithOver.

UGC 60

UGC Content Instagram Hashtag 60

Diva Marketing Blog

FEBRUARY 16, 2011

Especially in social media marketing, or as some people refer to this brave new digital word as, new media. The tools like Twitter, Facebook, and geo location services such as Foursquare are nano seconds old. Traditional" social platforms such as blogs, podcasts and video are two nano seconds old. No one holds all the answers.

B2B 72

B2B Social Media Authentication Foursquare 72

Sprout Social

APRIL 3, 2020

Social media security risks for businesses and organizations can’t be taken lightly. A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk. Cybersecurity threats are constantly evolving, forcing companies to evaluate and adjust.

Company 108

Company Social Media SMS Data 108

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels. I always push back on this. Let’s look at an example.

Marketing 284

Marketing Tourism Content management systems Meeting 284

The Social Media Hat

JULY 13, 2016

A third image for Instagram / Facebook (square format). There are other, more general blog requirements, like having an Author Bio or Social Sharing buttons, but those can usually be applied retroactively to all posts, and are less of a concern. A second image for Pinterest / Google+ (portrait format). A proper summary (description).

Google 60

Google Instagram Template Templates 60