Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Razor Social

NOVEMBER 29, 0002

Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. For some companies traffic is enough. Are you getting engagement on your questions?

Analytics 89

Analytics Social Media How To Analysis 89

Adam Sherk

FEBRUARY 9, 2010

Not from a recent Wikipedia entry; from actual news coverage from that time. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Buzz Marketing for Technology

JUNE 27, 2008

In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. White House. wiki pilot. Wiki tools.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

SocMed Sean

MARCH 11, 2012

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

Creative Commons 279

Creative Commons How To Flickr Forums 279

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based. No long term engagement, or continued input through social media channels.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Want to know why ? so do thousands of others.

Communities 103

Communities Facebook Avatar Social Networking 103

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. Apple has no such protocol in place, and at this point, there is no engagement. It can instill faith that your customers have in your company. It can turn a prospective buyer into a customer.

Apple 154

Apple Twitter Forums Policies 154

Kikolani

NOVEMBER 19, 2010

7 social link building tips – how engagement can build links. The 6 flavors of SEO your company needs – different positions / SEO strategies that need to be covered for your website’s search success. Comparing SEO and social media as marketing channels – what drives traffic and converts for whom.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Jeff Esposito

JUNE 27, 2011

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 82 percent of 18-29 year olds utilize a form of social networking ( Pew ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Techipedia: Tamar Weinberg

MAY 12, 2010

However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Community Pages are mainly good for Facebook’s attack on Google search and Wikipedia search results. Is it maintaining engagement once school starts?

Education 130

Education Class Groups Groups 130

Justin Levy

MAY 10, 2010

But, what we don’t usually get to learn about is how these groups organize their social media efforts. Following the social accounts is helpful but gaining insight into why and how they’re engaging in social media begins to allow us to shape the way that we can measure their success (or failures) online.

Social Media 113

Social Media Strategy Policies RSS 113

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Buzz Marketing for Technology

OCTOBER 4, 2008

I found myself paying even more attention to the temperature in the room--were people engaging with the presenters, did the presentations seem to resonate, what were their questions? The same tools were used within organizations that achieved an 18% year-over-year improvement in employee engagement. Companies that didnâ??

Project 265

Project Web 2.0 Module Wiki 265

Techipedia: Tamar Weinberg

JANUARY 28, 2010

By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. They got excited. They laughed.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. As a localization expert involved in Social Media Marketing I often observe real culture clashes.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Certain niches are more likely to see greater returns from social media. High Return Industries These industries tend to see high returns in social media marketing, quickly. Consumers are actively looking for and want to engage with most businesses that fall into the following categories. It’s rubbish traffic.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 18, 2010

I guess it’s assumed in social spaces that when s/he initiates the friend request, you can comment on anything on their Facebook wall or tweet back at them about something personal or even comment on a photo. If either parter is using social media professionally and you’re not, respect their need to do so and keep your distance.

Activities 216

Activities Social Media Policies Social Networking 216

Razor Social

MARCH 30, 2016

They could be saying something positive or negative about your company. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Another type of alert is when your competitor changes something on their profile on any of the social networks. Competitor Monitoring.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. Content still is king. Bev: hear hear!

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JUNE 18, 2008

Here’s a feature’s list, broken down by features that each service already contains: Plurk: Karma – an awesome feature that keeps people engaged, and gives users a goal. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. So there you go.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Answers Yahoo!

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

We have all engaged in debates over the past few years about social media. Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. But before I engaged in so many social media spheres, I certainly wasn’t as well-rounded as I was prior to my participation. Seriously though, I’ll participate.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Jeff Esposito

FEBRUARY 22, 2011

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. Image - Wikipedia. And Dominos dove into the listening and engaging pool head first. This is a counterpoint article to my post on BP earlier today from my friend Justin Goldsborough. But that’s pizza.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. As a result, engagement goes up as the page appears very active.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Therefore, the only combination of the two that would appear to work is to practice sharing on the web and as Tamar suggests – engage.

Social Media 229

Social Media Influencer MySpace Consultant 229

The Way of the Web

AUGUST 9, 2010

This is likely, because the search content is often on sites which have no focus on owning an area with quality content – which is the sort of thing which is more likely to be shared on social networks (It should have also been the sort of content more likely to be highlighted by Google – maybe in 2011?).

Content 28

Content Adwords Adsense Advertising 28

Myrland Marketing

APRIL 18, 2013

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. Wikipedia is widely regarded as a legitimate professional tool for research and information.

Survey 78

Survey Engagement Wikipedia LinkedIn 78

Webbiquity SMM

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. . “Pure creation is demanding.

Review 190

Review Press Release SEO Engineering 190