Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Data 118

Data Engagement Hubspot B2B 118

Direct Marketing Observations

JANUARY 25, 2012

Or maybe it does… But maybe we should quickly look at what the definition of “connected” is. In our social world, most of our connections fall under either #3 or #5 with what it would seem, an emphasis on #5. That I have met them. Jay Baer calls it false intimacy. Does it matter that I have not met them? Mathematics.

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Definition: Owned Earned Shared Paid Media. Most people think of media as being in two blocks: social media and mainstream media. A third of those use it daily.

Marketing 195

Marketing Syndication Adwords News 195

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Writtent Blog

JUNE 27, 2013

Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company. Here are some examples of companies getting it completely right: 1. Your Social Follow Buttons.

Company 96

Company Brands Widget Policies 96

Buffer Social

OCTOBER 1, 2018

You definitely should reach out to the original creator and ask for permission to re-post their photo on your profile before reposting their work. And social media groups could become the next top channel for organic reach on social media. Test new social media networks. Medium – an online publishing network.

Organization 108

Organization Flipboard Social Media Company 108

Buzz Marketing for Technology

SEPTEMBER 23, 2008

John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. For example, look at how children with their social networking are growing up and how that will change the way businesses collaborate.

Company 100

Company Web 2.0 Collaboration Forums 100

Oktopost

MARCH 26, 2024

By offering a detailed analysis of the contributions of social media activities to sales, these reports provide teams with the ability to track the origin of opportunities within the sales pipeline back to specific social networks, and even posts. But what if you see that 25% of your influenced opportunities come from X?

Influencer 62

Influencer Report B2B ROI 62

Webbiquity SMM

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). That would be four times what the company was valued at just four months ago. But they are definitely worth pondering.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Ignite Social Media

NOVEMBER 4, 2019

This is great news for brands looking to capture consumers at multiple stages of the customer journey on social. With users turning to these channels to familiarize themselves with new products and companies, brands have a tremendous opportunity to engage and activate those users.

Trends 158

Trends Social Media Study Statistics 158

Visually SM

JULY 20, 2020

You just need to understand which ones work according to the audience and buyer persona definitions, adapting everything you need to make posts even more attractive and personalized. In this article, we will address the concept of interaction on social media and its application in the following topics: What is social media interaction?

Social Media 130

Social Media Engagement How To Social Networking 130

Ignite Social Media

JANUARY 8, 2024

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

Social Media 124

Social Media CPA CPM CPC 124

Mindjumpers

DECEMBER 20, 2013

This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. We already know that more and more people access their social media profiles on their smart phones. Real time is king. The free-rider days are over.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Visually SM

JANUARY 29, 2015

Social-network distribution. Today, eMarketer reports that two out of every three Americans engage in social networks, so a more accurate characterization of social networks is that society as a whole is almost fully networked. Many companies spend years redesigning their websites.

Content 124

Content Findability Marketing Social Networking 124

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand. That’s why many smaller companies are turning to so-called micro-influencers. Live Video.

Trends 166

Trends Marketing Influencer B2B 166

Ignite Social Media

MAY 6, 2020

Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. The Definition of Marketing Return on Investment. Furthermore, the strict definition of digital marketing ROI is actually this: Image credit: Harvard Business Review.

ROI 154

ROI Marketing CPC Retail 154

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Employee Advocacy Statistics: The Best Networks for Advocacy.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Mindjumpers

OCTOBER 27, 2011

The study included 331 companies with an annual revenue of more than $10 million, and it found that 23 percent of them provide customer service and support via the social network. And this is definitely something to take notice of.

Facebook 252

Facebook Overview Foursquare Study 252

Pam Moore

JULY 9, 2018

Now businesses large and small must learn not just how to inspire and engage their audiences with content, they must also learn the technologies, mediums, social networks and how to orchestrate them all together to somehow rise above the noise. I'm not a big believer in creating “rules” for anything.

Content 163

Content Training Marketing Industry 163

Buffer Social

SEPTEMBER 18, 2023

Among them is Bluesky , which is a decentralized, invite-only social network built on an open-source protocol  (I’ll explain what this means even though I barely understand it myself). Bluesky is a decentralized social network created by Jack Dorsey, the former Twitter CEO who started it while still in the role.

Domain Name 109

Domain Name Open Source Policies Privacy 109

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Policy enforcement.

Policies 146

Policies Social Media Guidelines Sentiment 146

Visually SM

JANUARY 29, 2015

Social-network distribution. Today, eMarketer reports that two out of every three Americans engage in social networks, so a more accurate characterization of social networks is that society as a whole is almost fully networked. Many companies spend years redesigning their websites.

Content 100

Content Findability Marketing Social Networking 100

SocMed Sean

FEBRUARY 25, 2017

However, it’s important to exercise restraint regarding what you post on social media, especially if you have a workers compensation claim. It’s insurance that a company has that pays an employee wages if that employee gets injured on the job. If you use social media responsibly, there won’t be any effect on your claim.

Social Media 205

Social Media Insurance Exercises Sports 205

Sherrilynne Starkie

OCTOBER 15, 2018

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Now, in the digital context, the definition of Earned Media it is much broader. It includes other influencers such as members of the public who have large or loyal social media followings. Company employees as ambassadors for example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 101

Influencer Brands Collaboration Authentication 101

Mindjumpers

FEBRUARY 21, 2011

In our increasingly social minds, we’re starting to put more and more focus on the fact that our audience is not just consumers. Therefore, this means that being a brand or company, it is crucial that you get to know who these people or individuals actually are. From company brands to the individual as a brand.

Social Media 223

Social Media Loyalty System Social Networking 223

Visually SM

FEBRUARY 3, 2015

The definition of publishing and content is broad and nuanced in the real-time landscape, and various content types may include images, video, conversation, status updates, applications, and articles, among many others. Your real-time marketing identity is a combination of what you write, what you say, and how you conduct your business.

Content 133

Content Marketing Publishing Applications 133

Pam Moore

JULY 6, 2019

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. Definition of content marketing. It's everywhere.

Content 104

Content Marketing Template Templates 104

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. Who is Where Among the Top Soda Brands?

How To 167

How To B2B Social Networking Apple 167

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

SocMed Sean

JULY 9, 2018

According to one study , social networking increases users’ online and offline activities by 30%, and user retention by 17%. Also, social media influences users’ behavior in the real world by 7%. Social media apps are motivational, while new social connections trigger an increase in users’ activity.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Pam Moore

NOVEMBER 12, 2017

If this is you, then you definitely landed on the right blog post and podcast today. Social media is not a band-aid for a broken business. Business owners and leaders must start being more careful of who they hand over the social media keys to. Supporting Resources: 10 Tips to Be a Social Media and Digital Marketing Rebel.

Social Media 166

Social Media Marketing Training Skills 166

Navolutions

MARCH 25, 2013

If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work.

Small Business 127

Small Business Mobile Google iPhone 127

Social Media Marketing

APRIL 11, 2018

If you own a website, then definitely you would be using the basic SEO techniques to drive traffic to your site. The traffic that is created through link building is definitely worthy. Some of the best link building techniques are: Article writing, Blog posting, Forum Posting, Social Networking sites, Social Media sites etc.

SEO 99

SEO Guidelines Directory Engineering 99