Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive 148

Jive Lithium Social CRM Yammer 148

SocialFish

SEPTEMBER 9, 2010

Jeremiah Owyang has a good post up titled How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity. Anticipation of prospects and customers using Social CRM technology. Supply chain is influenced by social data in real time. Real time reporting of revenues, costs and efficiency.

Social CRM 176

Social CRM ROI Collaboration Social Media Management 176

Convince & Convert

JULY 29, 2012

(click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. The New Social CRM Big Three.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 62

Social Media Social CRM Reputation Widget 62

Proactive Report

JUNE 4, 2010

Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. ’ People trust, form relationships with, and buy from companies that share their values.

Training 69

Training Social Media Visible Technologies Social CRM 69

Pixlee

JANUARY 19, 2017

65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision. 84% of millennials report that UGC on company websites has influence on what they buy. 64% of millennials say companies should offer more ways to share their opinions online.

UGC 41

UGC Content Loyalty Travel 41

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Highlight your company’s community involvement. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. An interesting little related aside.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Bare Feet Studios

AUGUST 31, 2011

It is a long-standing aspect of our company. I also believe many people run without thinking into social media in part for a genuine desire for a deeper human connection. While you and I might be connecting, company X is mining our data and a stalker or a house thief is planning his next move.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

JUNE 17, 2010

But at what cost? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. I look at it a little differently.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. The variation may come in how social media is used, not which social media are used.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. It’s about humanization.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? We Might Hate the Players, But We Don’t Hate the Game. Rewards for Waiting on Hold.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? We Might Hate the Players, But We Don’t Hate the Game. Rewards for Waiting on Hold.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. With the low/no cost of entry, it does cost time – your time.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. We just moved there and I need some company though I've a temp relocation to the Netherlands for the month of August. and the site produced a list of candidate cities for our consideration. Safe travels.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 161

Questions Social Media Consultant Education 161

Techipedia: Tamar Weinberg

APRIL 15, 2015

In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. It was an internal social CRM of sorts. Their company bio in their own words, pulled from their LinkedIn profile. Social updates.

Data 100

Data Tools Bookmarklet Social CRM 100

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Historical data seemed more robust as well.

Social Media 157

Social Media Radian6 Strategy SM2 157

Rebekah Radice

SEPTEMBER 28, 2015

Let visual marketing tell the story behind your company, product or service. A3) Let visual marketing tell the story behind your company, product or service. Sprout is an all-in-one social management platform with powerful social CRM tools built right in. Jack Kosakowski (@JackKosakowski1) September 25, 2015.

Social Media 161

Social Media Tips How To Hashtag 161

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Rapleaf is better for larger companies. Total cost?

Social Media 155

Social Media ScoutLabs Company Consultant 155

agora pulse

MAY 12, 2020

A classic example of lost opportunities comes from a project management company comment thread. Not even a thank you note from the company: Here’s a spammy comment. Pros: If you’re already a Hootsuite customer, this method gives you a basic option for monitoring dark post comments without the added cost of another tool.

Comments 185

Comments Facebook HootSuite How To 185

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again.

Conversation 116

Conversation Social Media Social CRM Consultant 116