Trending Sources

6 Simple Steps to Lower Your Cost Per Facebook Fan

SocialTimes Facebook

Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal , a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked for help lowering her cost per fan from $2.70. You might find that some demographics convert at a lower cost per fan depending on your market.

Cost 49

Marketing Videos Don’t Have to Cost a Fortune

Spin Sucks

I know I do, which is why one of the greatest services I feel like I can share with people is helping them find ways to cut costs on their PR and marketing videos. You’re a video producer who helps people cut costs on their marketing videos!? Video can cost in the tens of thousands of dollars, but you can also produce a great video for much less. By Tony Gnau. What!? Much less!

Cost 64

The Cost of Marketing on Facebook [Infographic]


The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. It costs more than $320,000 to get 300,000 likes on your Facebook page.

Cost 87

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. HR solutions such as those available on can give your company a much needed boost in profitability by reducing costs proportionately.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Shareholders wanted reduced operating costs to increase their profit and dividend, which meant reducing headcount and automating processes. One simple word. Alignment.

Cost-Efficient Facebook Marketing for Small Business


This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. This get activity on the page and people feel that there is a real company behind the page. A key element to making when it comes to any sort of business is marketing. Let’s have a look at some tips on a tool that can help you. The tool is called Qwaya. Try Qwaya at [link].

Cost 25

Four Reasons You’re Not a Media Company

Spin Sucks

He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.&#. Too often companies invest in their design after they hit a certain pinnacle. You have a lack of cadence.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. There isn’t a cost to the latest changes, however in reading various LinkedIn Since support forum posts it seems that LinkedIn is exploring options. LinkedIn

How Companies Are Dedicating Their Budgets to Social Media [Infographic]


While planning a budget for 2011, most of the companies dedicated a big share of the pie to social media. ECG group conducted a survey in October 2010 (when most companies planned their budget for 2011) and asked companies: “What will you be including in your 2011 marketing plan that was not a big part of your 2010 plan?”. Evolving budget allocation. Survey by ECG group.

How To Generate Three Times As Many Leads At One Third The Cost

The Social Media Hat

Blogging How To Generate Three Times As Many Leads At One Third The Cost. According to DemandMetric , content marketing costs a whopping 62% less than traditional marketing! they all cost substantially more than a regular marketing strategy that's based on content. Why, then, do 63% of companies doubt the effectiveness of content-led websites? Far from it. Identify Gaps.

Cost 36

Should Advertising Cost Less?

Twist Image

Shouldn''t the cost of advertising go down? As you get better at it, as your testing and learning, you are able to lower your cost per acquisition and get laser-focused on what works and how to optimize it. We expect marketing spending to come in below prior-year levels due to productivity movements in marketing and advertising costs." " From a similar songbook, AdAge then runs another article, Dr Pepper Snapple Group Trims Marketing Budget , that states: "the company is shifting more money into cheaper digital buys. ''We''re Gone forever. Abundance.

Bad Grammar Can Affect Your Brand, Your Career, Your Company


There was an article in the Australian Herald-Sun last week about how poor spelling and grammar can negatively affect your career, company, and personal brand. Who knows how much it’s costing you in lost readers, lost opportunities, and lost business? If you can’t write or spell worth a damn, your career can be adversely affected. ” Otherwise, NEVER! It’s not.

9 Productivity Tools I Use to Run My Company

Convince & Convert

that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide. By filling a need and doing it with crazy ease-of-use and a super low cost. I love them. Period.

How Much Do Quality Copywriting Services Cost?

Writtent Blog

But how much should quality content cost? How Much Do Content Creators Cost? Because the process of creating content is so human-driven, there’s no standardized industry measure to determine fair costs for content. Eloqua reports that mid-sized companies should expect to spend around $150 per piece of content from freelancers. Normal. false. false. false. X-NONE. X-NONE.

Cost 20

There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

This kills the single-channel marketer and a raft of Facebook-only companies at the same time. Back to the consultants and software companies, which had raised funding from venture-capital firms which themselves hadn’t used Facebook. For example, a number of companies found that they could spin up thousands of ads at low bids. Sounds like a bunch of mumbo jumbo?

Toyota Comeback: What’s Helped to Turn This Company Around


From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Four years later, almost everyone is back where they were before — praising the company for being one of the most innovative companies in the world. In 2000, it released the Prius to American drivers, despite gas costing most Americans about 1.50 Fresh off a 1.1 per gallon.

Seven Ways Starting a Company is Like the Hunger Games

Spin Sucks

Essentially, like the Careers, they’ve been trained since the birth (of their last company) to eat you for lunch, so watch out. Google releases a new algorithm the same day you complete a costly SEO overhaul. ”Happy Hunger Games! Today’s guest post is written by Meridith Dennes and Kim Oksenberg. Launching a business is always an adventure. Poisonous bees suck. Be nimble.

The Cost of a Tribe

Akamai Marketing

So have mobile phone companies, which is why your obsessed with checking your email on your phone. Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” ” It’s truly an outstanding and exciting result of the democracy of the internet. Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. It’s alluring to say the least. The recipe is that easy and that difficult. This Go!Captivate

Hidden Costs of Listening Silos

Net-Savvy Executive

I recently talked with someone whose company has social media responsibilities divided among several executives. I'm thinking there are some opportunities to rationalize costs there. Getting started is great, but the pilot project approach has costs. Managing costs is just part of what we'll do together. First, listen. Listen first. First, listen. Getting redundant yet?

Cost 11

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

The company posted revenue of $7.01 More than 40 teams at Facebook, and more than 25 percent of the company’s engineers, are using artificial intelligence to power the products and services they are building. So there aren’t that many companies that can do this at the scale that we’re talking about, and this has been a big advantage for us. billion. from $0.57

Feed 32

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. I am half inspired to do this in my own area even though we have a very successful international company. Today I would like to introduce one of those people, Matt Prados, to the world.

Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?

Social Media Citizens

As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. Companies like Cisco and Avaya are good example of this.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

9 Benefits [and 3 Costs] Of Building Community On Your Blog


Over the years I’ve had a number of companies offer to buy my blogs. The Costs of Community. 9 Benefits [and 3 Costs] Of Building Community On Your Blog. Do you ever feel – as you blog – like you’re talking to an empty room? Day after day you publish posts only to have them greeted by…. If that is how you feel – then you’re not alone.

Cost 19

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million.

While We’re Going After Fake News, How About Ad Scams, Too?

SocialTimes Facebook

Actually, it was nothing of the sort, and it pointed to a landing page for Flipper, an energy-switching company. Beonpush, meanwhile, has been described as a Ponzi scheme , but that hasn’t prevented the company from gaining high visibility on Facebook. But since much of the company’s advertising is automated, it’s a moot point. However, the company relies on its readers to police such scams. The company seems more focused on keeping its News Feed clean for advertisers and less concerned about what those advertisers are selling. The Wild West of scam ads.

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

A telecommunications company wanted to acquire new subscribers and gain insights on Twitter in order to scale customer acquisition. The telco also learned that creative featuring strong call-to-actions such as “choose a phone” or “order a new phone” amid product-forward imagery generated a cost-per-checkout nearly 50 percent more efficient than posts with softer messaging and less creative emphasis on product. Multidimensional targeting at the Twitter ad group level enabled the company to analyze and control budget between different audiences with more granularity.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. It is a global company. Listen Now. The RSS feed is: [link].

Women vs. Men: Guess Who’s More Likely To Click On A Facebook Ad?

The Realtime Report

Men respond better to ads on Facebook and are less costly to reach, according to new research from Kenshoo Social and Resolution Media. On average, ads targeting men also cost less. The cost-per-thousand impressions were $0.16 for men vs. $0.20 for women, and cost-per-click spending was $0.51 Does your company use Facebook advertising? How big is the gap?

Why Ebay And Paypal Should Be Avoided AT ALL COSTS!

Taylor Marek

I went through the checkout process with the dropshipping company and eagerly awaited the shipping number they would send me. use, recommend, or listen to anything you have to say for the rest of your miserable existence as a company. But because of that, I will not be satisfied until every single brick of your pathetic excuse of a company is torn down, examined, and BURNED.

Why Social Media is not a Cheaper Alternative > $5 [part I]


It costs, because you have hired good people who do good work that takes time, and it costs. Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially. It will cost between 2-5 minutes to splash some random content to a page, but that’s not really what you want to do. Yu completely and utterly fails to address resource costs.

What to Expect When Hiring a PPC Management Company


If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. Obviously, if you launch your campaign without the expertise of a PPC management company, there will not be an additional fee for services, and, with that, your choice may seem obvious. Web Analytics ppc management ppc management company

Six Killer Employment Brand Strategies for Your Business

Spin Sucks

And it isn’t just about defining what makes your company a great place to work, either—though that’s something you should already know! Instead, you need to convey the culture of your company with accuracy. Along with cost-to-hire , it’s even possible to track first-click-to-hire these days. By Carol Scott. You’ve read the research and heard the buzz. Feeling stymied? Scary?

How to Structure a Successful Planning Session

Spin Sucks

This should not cost your team members anything out-of-pocket. State of the Union When you’ve settled in to your meeting spot, start by going over everything that’s happened within your company since your last meeting. The afternoon should be all about translating the knowledge and expertise of your team into processes and solutions to alleviate your company’s biggest problems.

How To 100

Why Tech Companies Must Be Careful About Change

Convince & Convert

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. It has been a big week for the company formerly known as RelayRides. Technology: Twitter’s Lucky Charms. Business: RelayRides Steers in a New Direction.

News 14

A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action. The company always includes a social element in its correspondence with subscribers, providing the option for users to easily share its articles and newsletters via Facebook and Twitter. While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. Get on the same page as your target customers.

Harambe Live: Secrets to blowing up your company’s social channels

V iral marketer Vincent Dignan is on a 100-date world tour right now, teaching companies how to blow up their social channels. It’s a tactic that “allows a company to reach a wide range of people at low cost,” he says. Harambe, the Cincinnati Zoo gorilla that became the biggest Internet meme of 2016, is now the subject of a tribute and viral marketing event.

Meme 14

30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent Blog

If you ever want to really annoy a marketer, tell them that content is low cost marketing. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Type out a thoughtful answer to a question posed on social media, in blog comments, or via email, and publish for low cost marketing. Interview a Customer. Answer Questions. Slideshare.

Marketers Must Balance Targeting With Audience Reach

SocialTimes Facebook

” Brand marketers–especially consumer-packaged-goods companies–that need to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. Instead of targeting very specific, small groups of people, like pet owners, these marketers are building quality audiences on Facebook that are broad enough to reach more people, at a lower cost per person, and deliver measurable sales impact.