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How to Use Social Proof to Boost Conversions

Sprout Social

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. How to Use Social Proof for Marketing. This has actually already started happening.

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Website and Conversion Optimization in Hard Times

Freelance Social Media

Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart use of their marketing dollars in economic downturns often can gain considerable market share. If you are currently converting at.5% That sounds pretty cost effective to me.

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VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

VenueSeen sends a notification to the subscribing business when a customer shares their experience at the business’ specific location on Instagram, Foursquare or Foodspotting: a shared photo, a mention or a comment tagged with the company location.

Tools 228
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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. The figure is expected to top 220 million within the retail market alone. As of 2012, 116 million Americans owned smartphones.

Mobile 167
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Check-in on Product Discussion and Get Rewarded on German Rating Site

Mindjumpers

The Chicken” is a German website based in Berlin and it applies a Foursquare model to product and brand discussions. It markets itself as a social network, which lets users share their product experiences. At least, I’m sure that we all recognize this from our own way of looking at new products, companies etc. Should I buy it?

Sites 198
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GetGlue Gets Down to Business

Firebelly

GetGlue , the social service that many call “the Foursquare of entertainment,&# launched its dashboard for marketers this week. The program allows official marketers of TV shows, books, movies and all other entertainment mediums to manage their accounts through tracking stats and managing promotional campaigns.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231