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PR Tips and Hacks for a Small Business

Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line.

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Creating Online Marketing Personas

Small Business Mavericks

One of the growing interests among serious Internet marketers is the task of creating personas. This is an important task for many marketers because it tells you who your audience is. For any niche, there are at least half a dozen types of clients you might be interested in doing business with.

Marketing 101
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The Professions That Are Least Likely to Be Replaced by AIĀ 

The Realtime Report

Small business advice company Venture Smarter have compiled a list of ten professions that they believe are the most resistant to being replaced by AI in the near future. These trades in their very nature are manual or physical jobs, so it would be difficult for AI to replace them in the near future.

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How to Fix a Bad Yelp Review

Idaconcpts

Consumers can log in to provide feedback about different restaurants, hotels, or other small businesses they have visited. They can offer small business owners either words of praise, or of constructive criticism; and, they can ensure that other, like-minded consumers benefit from their own experience.

Review 138
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22 Side Projects From the Buffer Team

Buffer Social

Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer. Small Businesses Adam : Amity Flower Co Adam and Amber are in the process of getting a small flower business up and running.

Project 62
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How I've Grown To 6 Figures In 3+ Years As A Content Agency Owner

Buffer Social

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle.

Content 99
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Learn the Dos and Donā€™ts of Writing Effective Email Subject Lines to Increase Your Open Rates.

Koka Sexton

Understanding the Importance of Effective Email Subject Lines A well-constructed email subject line can make the difference between your message being opened or disregarded. Personalization : Use the recipientā€™s name, designation, or company name to make the message stand out. Email marketing is used by 1 in 2 media planners.