The Importance of Construction Turnaround Services


Construction turnaround services are needed on a variety of jobs that are intended to renovate an existing building. The third party company manages the renovation project, and they determine how best to retrofit the inside of a building that is already in use.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Contrast Facebook’s waning success in the market with that of LinkedIn.

Trending Sources

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Social Media Marketing Tips / How To

Media companies and losing talent

The Way of the Web

And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company.

The Biggest YouTube Marketing Mistakes That Too Many Brands Make

agora pulse

YouTube presents a huge marketing opportunity for businesses … but only when done right. Avoid these eight common YouTube marketing mistakes. YouTube marketing can be extraordinarily effective. The comments aren’t constructive, they’re just cynical.

The Ultimate Guide to Instagram Influencer Marketing


If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

How To Do Content Marketing Metrics Wrong

Convince & Convert

The unofficial official narrative of the content marketing “movement” is that it’s an arms race. But once you’ve got your content house sufficiently constructed, you don’t need to keep adding bathrooms that nobody will use. Image via

Tips for Marketing a Service Business

Do you have a service business that you are struggling to market effectively? One way to better market your service business properly is to focus on your primary target audience. Use Product Marketing Techniques for Your Brand and Services . Marketing

Tips 101

5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

By working with a person who has developed a strong reputation and has a blast of followers on social media, influencer marketing is a viable method to get the word out about a brand and help private companies focus on a particular audience. What is an influencer marketing?

Content Marketing is All About Education, NOT Marketing


I had figured this out as a marketer, but I refused to do sales at all. I was working for my father-in-law, who had spent years in sales, and had started his own international sales company. So what does that have to do with content marketing? It was just “marketing.”

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project.

Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

For instance, if a customer purchases an amazing set of earrings and there are more pieces to the set, you can market the remaining pieces such as the bracelet, ring, and necklace.

Creating a value driven Target Market with 1 question

Marketing to Serve

And, what even is value in a world where so much is marketed to us as being valuable? Without value, there is no way a company will receive a price in exchange for its market offering. You need a target market. This is identifying a target market.

The Ultimate Guide to Infographic Marketing

Convince & Convert

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. Constructing a Narrative.

How to Choose a Marketing Agency


Choosing a marketing agency can be difficult but if you base your decision on basic marketing principles then you can find the right company for your brand. Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

The first notion that came to mind frankly was breaking out a shoebox, some construction paper and scissors so I could start building my diorama. Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more.

Creating Online Marketing Personas

Small Business Mavericks

One of the growing interests among serious Internet marketers is the task of creating personas. This is an important task for many marketers because it tells you who your audience is. You would get your online marketing started on the right track if you created a profile of each of the personas your company serves. Your marketing will go a lot more smoothly. Small Business Internet Marketing online marketing personas

How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. to “How to market on social media.”. Why you need a Quora marketing strategy. How Quora magnifies your marketing.

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Physical Presence Means Marketing Simplicity


Marketing is essentially the business of making people aware. Even direct marketing can put many individuals off because it encourages the calculation of offerings that are designed to appear to be in the buyer’s best interest when that’s not always the case.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

The sort of people (and articles) that get traction on LinkedIn have a lot more variety than your standard business fare: Where else would one find a community of 107,000 people online that are interested in the construction business?

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

3 Amigos of Content Marketing and a Muy Bien eBook Strategy

Convince & Convert

And because they know so much about online marketing, I made an effort to come to know them. Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. The way to make people care about your content and company.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?


All the Nesamani related posts yesterday were a lesson in piggyback marketing. This paved the way for any brand remotely related to safety, construction, insurance, and home painting to ride on the coattails of this social trend. This aviation company went as far as to offer to take a fictional character on a free vacation! It is a given that construction equipment manufacturers will pitch in on this extensive meme effort, and Schwing Stetter India proved us right.

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Some companies succeed by innovating, continually improving product quality, and listening to their customers. B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing.

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21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. This ties back in with your social media marketing plan.

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How to Use Facebook Groups for Your Brand

Ignite Social Media

While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool. Just because you’re XYZ Company. doesn’t mean the group needs to be XYZ Company’s fans.

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Marketers, Here are the Keys to Your IT Department – Good Luck

Convince & Convert

Clinton Bonner is an Open Innovation author/blogger, futurist and Marketing Manager at TopCoder – a global Open Innovation platform and community. Why Marketers are Now Technology Geeks? Marketers begin to see potential beyond the traditional web.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! I am honored and touched that Paul offered to write an original post to celebrate Diva Marketing's anniversary. .

The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. content marketing. database marketing. marketing.

Finding Social Media Professionals

Bare Feet Studios

A warm welcome to the latest social media agencies and consultants on the Constructing Social Builders listing added over the past week, including: Social Media Consultants: A warm welcome to the latest social media agencies and consultants on the Constructing Social Builders listing added over the past week, including: Social Media Consultants: Liquid Wireless : An emerging media consulting company Digital Response Marketing Group : A consulting, blogger relations and consulting group.

What to Do (and What Not to Do) in Social Listening

agora pulse

Even though 76% of marketers say they need a data-focused strategy to succeed online, only 24% of brands actually engage in social listening. The majority of marketers are not using one of the most powerful and cost-effective methods of engaging with their audience.

7 Essential Building Blocks to Manage a Corporate Reputation Online


In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. A company’s reputation is based on many factors. Every company makes mistakes. B2B Marketing Social Response Management

Relevancy on Social Media: How Current Events Improve Support


Real Time Marketing. With all of the social media platforms out there, most companies that respond to current events the fastest typically get the most views, shares, retweets, etc. Be Positive and Constructive.

Realignment #2: From Passive Knowledge to Collaborative Discovery


Picture a workplace in which you don’t have to labor to artificially construct programs and products on the themes that your board arbitrarily decided would be this year’s strategic priorities. CEMEX is an innovative global construction materials manufacturer in Mexico.

How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

Marketing for Marketers. Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. Tweetable Moments It’s just getting to know people. That’s where you’ll make your genuine connections.

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. " Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. Public Relations Social Media community E20 enterprise20 fast company influence influencer klout peerindex pinterest silbermann social media

Coverage Questions !

The Marketing Blog

helps the company in its marketing communications efforts. I think such requests come from three key categories for target audience: Marketing/Communication specialists whom I do not know Friends and Referrals Totally bizarre spam emails Under most circumstances (well there are instances when there’s no value for both), I reply to the first two categories Request Types What type of requests do I generally content? marketing for my blogs and stubbled across your website.

The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

The entire construct of the advertising industry was built on the scarcity model. Google didn't invent the advertising network and many other media companies have jumped on that train and turned it into a significant business in the online spaces. The media companies are going to pounce on this. it's about the marketing. marketing. media company. As a brand, do you find it hard to put your message in front of the right audience?

The Time Has Come For The Marketing Hacker

Twist Image

" It's a known practice in the carpentry and construction business. It would be great if Marketers adapted this ideology to our profession. I recently read that a company is attempting to make banner ads more social. " In August of 2009, I Blogged about the death of the big idea (you can read more about that here: Maybe It Is Time For Marketing To Move Away From "The Big Idea" ). Digital Marketing is the perfect example of this. fast company.