article thumbnail

How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

Process 162
article thumbnail

57 Social Media Policy Examples and Resources

Dave Fleet

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. American Express Open Forum. Online Communications Guidelines. Editorial Guidelines. Social Media Guidelines. Online Communications Policy.

Policies 419
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Common Mistakes in Online Community Development

Convince & Convert

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.

article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

People join private Facebook Groups or forums to meet and talk with other like-minded people. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. A lot of that talk centers around advice.

HootSuite 120
article thumbnail

How to get verified on YouTube: Your complete guide for 2022

Sprout Social

Now that you have your verification badge, it’s important to follow the guidelines that YouTube has put in place to keep your account in good standing. Here are a few key points to remember: Don’t violate the Terms of Service or Community Guidelines. Don’t change your channel name.

YouTube 93
article thumbnail

A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Incorporation of any guidelines provided in this article does not guarantee that your legal risk is reduced.

article thumbnail

AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.