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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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57 Social Media Policy Examples and Resources

Dave Fleet

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. American Express Open Forum. Online Communications Guidelines. Editorial Guidelines. Social Media Guidelines. Online Communications Policy.

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6 Common Mistakes in Online Community Development

Convince & Convert

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? People join private Facebook Groups or forums to meet and talk with other like-minded people. Source: r/dbrand Of course, you’ve gotta set the tone of your community with rules and guidelines and spend time moderating content.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Tuning into social media listening will help you pinpoint key areas of opportunity.”

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How to get verified on YouTube: Your complete guide for 2022

Sprout Social

YouTube account verification can also unlock new features to boost your YouTube marketing strategy. . Now that you have your verification badge, it’s important to follow the guidelines that YouTube has put in place to keep your account in good standing. Don’t change your channel name.

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