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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Publishing timely, relevant content results in happy, engaged fans. And it’s working.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Everything is being driven by mobile. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. This means posting stories and managing conversations to keep the community engaged.

Marketing 199
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In And, Street Bump is a mobile application that lets people improve their own neighbourhoods. Canada (Photo credit: Wikipedia).

Data 327
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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

They brought audio and visual appeal to the LinkedIn feed by incorporating charged music and a variety of slick aesthetic elements to keep viewers engaged until the end. TAKEAWAY : Build thought leadership by highlighting new technology in a way that engages the audience. #2 3 Best Buy Shows They Have Heart.

Class 100
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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”.

Issues 136
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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.